May Hnit Oo Khin

ID: 000740857

CONTENTS

Justifications of Selected Factors and Criteria

Descriptions of Weighted Score Range, WSM and TCO

Comparisons of Overall Scores Got by Four Netbook Models

Explanations of the reasons why Each Netbook Got Scores

Final Recommendation

Factors and

Score

Criteria and Assigned

Weighted Score

Reasons of why they are Important

(1) Technical

Considerations

Score : 8

Functionality (8)

Performance (8)

Storage Efficiency (7)

Reliability (7)

Connectivity (6)

Security (5)

Compatibility (4)

Technical Specifications are the first

things that come to people’s minds while

planning to buy a netbook

Functionality included in technical factor is

the most vital business requirement requested

by head office. So, we gave highest score 8.

(2) Netbook

Ergonomic

Features

Score : 8

Usability and Design (8)

Portability (7)

Screen Size (5)

Must be ease of use.

Design must be suitable for sale executives

Must be portable for staff who have to travel

Some users do not like small screen size

Usability is also highly requested.

So, we gave same score as technical factor.

(3) Business

Considerations

Score : 7

Brand Reputation (7)

Consumer Ratings (6)

Discount & Privileges(4)

Must evaluate tangible & intangible benefits

Brand reputation and consumer ratings can

give intangible benefits

Must compare discounts and privileges

offered by netbooks for tangible benefits

There may be less business risks if this

factor is considered.

Factors &

Score

Criteria and Assigned

Weighted Score

Reasons of why they are Important

(4) Long-

term

Prospects

Score : 6

Durability (8)

Availability (7)

Warranty & Replacement (6)

Customer Supportability (6)

Extensibility (5)

Safety (4)

High Durability, availability of spare parts in

local, well-defined warranty, good customer

services, extensible in performance and

capacity, health issues must be compared.

Future considerations are key in reducing

unnecessary costs & problems in the long run

(5) TCO

Score : 5

Netbook Purchasing Costs(7)

Project Development Cost(7)

Licensing Costs (6)

Consultant Fees(5)

Training Fees(4)

Warranty Extension Costs (4)

Monthly Operational Costs(3)

Service Fees (2)

Only tangible costs are noticed and hidden

costs are left to consider(costs become high)

Company also wanted to estimate TCO

But, if we greatly focus on TCO than usability

and functionality, business needs cannot fully

meet

So, gave score 5(important but not essential)

(6) Build

Quality

Score : 4

Best Value (6)

Best Battery Life (5)

Best for Business

Travelers(5)

Best Graphics (3)

Can decide easily and quickly which netbook

can meet our requirements, For e.g. our staff

have to travel sometimes and we can choose

quickly by weighing the third criterion.

But, it is not as important as above factors

and we assigned score 4.

Weighted Score

Range

Effects on Business Descriptions of Score Got by

Netbooks for each criterion

Score 0 Not Essential Not Provided

Score 1→3 Less Important Provide only a Few Satisfactory Level

Score 4→6 Important Provide Good Satisfactory Level

Score 7→10 Essential and Most Important Provide Excellent Satisfactory Level

Descriptions of WSM

How Total Weighted Score Calculated?

By adding (Percentage got by each netbook for each factor * weighted scores of this factor)

How Maximum Weighted Score Calculate?

By adding (Weighted Scores of each factor * 100)

Formula for Average Scores

Average = (Total / Maximum) * 100

e.g. Average for Samsung = (20.70670795 / 3800) * 100

= 54.49%

Calculation Methods of TCO

Formula to calculate TCO for a netbook

TCO = (One-off Costs + Recurring Costs) - 35% return money

To get TCO for 400 staff, we will multiply the result of One Netbook's TCO with 400.

***** The reasons of why each netbook model got these scores will be explained in

the next slide by demonstrating their strengths and weaknesses

Toshiba (1st Place)

HP (2nd Place)

Samsung (3rd Place)

Sony (4th Place)

Strengths

Good Performance

Enough Storage Capacity

Extra Light Weight

Keyboard with isolated key design

3 Stars Consumer Ratings

Moderate Durability

Weaknesses

Average in reliability (new brand in

the netbook market)

Lack of a connectivity feature (bluetooth)

Poor Brand Reputation (Verdict C)

Netbook Costs and Warranty Extension

Costs are Expensive

Low Quality Graphics

Below Average Customer Services

Shortest Battery Life among four

netbook models

Strengths

High Performance & Best Battery Life

Abundant Storage Capacity

Keyboard is spill resistant

Good Brand Reputation (Verdict B)

Netbook Costs and Warranty Extension

Costs are the Least Expensive

HP’s solid web support is very helpful for

Customers.

Give Symantec Norton Internet Security

software as present.

Weaknesses

Least Reliable and lack of extensibility

Availability (spare parts cannot be easily

got in local market)

Generate much heat and noise than others

Least Durable among four netbook models

Weight is a little bit heavy

Strengths

High Performance

Enough Storage Capacity

Moderate Reliability

Light Weight

4 Stars User Ratings

Good Graphics

Above Average Customer Supportability

(Sony provides very comprehensive web

service and hold times are short)

Weaknesses

Moderate Brand Reputation (Verdict B-)

Weak in Compatibility & Extensibility

The most Expensive netbook with

Cramped Keyboard and Crazy netbook

Clours

Average Battery Life

No additional presents

Strengths

Good Performance

Enough Storage Space

Second most Reliable and high Durable

Having specialized Security features

Keyboard with spacious layout

Good Brand Reputation (Verdict A-)

Excellent Customer Services

High Durability

4 Stars Consumer Ratings

Netbook Costs and Warranty Extension

Costs are Reasonable

Weaknesses

Graphic quality is not very good

Memory can only extend to Max 2 GB.

What make Toshiba NB500 12X Our Choice?

Efficient Performance,

Enough Storage Capacity,

Being a Second Most Reliable Brand in the Market,

Specialized Security Features(HDD password on request and slot for Kensington cable lock)

Smart Design and Large Keyboard Layout,

Light Weight,

Good Brand Reputation (Verdict A-),

4 Stars Consumer Ratings,

High Durability,

International Warranty,

Excellent Customer Services,

Reasonable Netbook Price,

Especially because of its Inexpensive Warranty Extension Charges,

Good Battery Life and

Best Suitability for Business Travelers Like Our Sales Executive Staff