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How businesses are using social media to spark sales Michel van WoudenbergGeneral Manager CRM On Demand Oracle Asia Pacific

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Shifting Innovation within Businesses

IT Innovates You InnovateLOB Innovates

1990’s 2000’s Now

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Adoption of Corporate Technologies

• Source: McKinsey Quarterly Feb 2009

June 2009: 3 out of 4 Australians

visited a Social Networking Site

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Innovation at the EdgeWe ‘all’ as individuals use (some) of this . . .

Social structures form the base of most of these apps

They blur the line between professional and personal.

Imagee: http://www.fredcavazza.net/2008/06/09/social-media-landscape

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What are Companies using Social Apps for ?*

*Source: July 2008 McKinsey Quarterly Survey on web 2.0

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How Can YOU Use Social Applications ?

• Do you Mr Sales Exec have a LinkedIn, Facebook and Twitter Account ? Get one !

• Then do what you do in the offline world;• Meet People• Build Relationships• Ask & Answer Questions• Build Trust, Build a Reputation

• Convert your leads, Measure

http://tinyurl.com/yjwgs48

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Many have gone before you…

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Applying Social App Principles:

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Contribution

Accelerate Innovation

Community

ValueCollaboration Content

Combine the Power of Social Networks with CRMAccelerate Growth & Innovation

Customers, Partners, Suppliers

Employees

Social Networks CRM

Tagging

Rating

Sharing

Leads

Opportunities

Orders

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Social Sales Applications

Shared library to facilitate finding and

sharing of sales content; PowerPoint, Word, Excel, PDF etc

Create sophisticated html campaigns in email, share and

track the results of their campaigns

Insight on what to sell next based on analysis of buying

patterns of customers with

similar attributes

Sales LibrarySales CampaignsSales Prospector

Oracle Social CRM

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