IT IS DIFFICULT TO COORDINATE & IMPLEMENT SOCIAL · WE CREATE FIND AND DEVELOP YOUR SOCIAL PROOF....
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Transcript of IT IS DIFFICULT TO COORDINATE & IMPLEMENT SOCIAL · WE CREATE FIND AND DEVELOP YOUR SOCIAL PROOF....
IT IS DIFFICULT TO COORDINATE & IMPLEMENT SOCIAL PROOF WITH DEPTH, RECENCY, & SEQUENCING
THE PROBLEM
SOLUTION
RAD INTELLIGENCE COORDINATES SOCIAL PROOF & IMPLEMENTS IT INTO YOUR ORGANIC & PAID FUNNELS
OLD WAY
TRAFFIC GOES TO WEBSITE HOMEPAGE OR
PRODUCT PAGERETARGETING
TRAFFIC GOES TO WEBSITE HOMEPAGE OR
PRODUCT PAGEPROSPECTING
AD NETWORKS
INFLUENCERS, AMBASSADOR
S
1 2 3SELECT SOCIAL PROOF
● FANS, AMBASSADORS, WISDOM OF THE CROWDS
● INFLUENCERS & CELEBRITY● AUTHORITY, SCIENCE
NEW WAY
SOCIAL PROOF DISCOVERY & COORDINATION
● DESIGNATE # OF LOVE STORIES● EXECUTE AND SECURE SOCIAL PROOF
LOVE STORIES● REVITALIZE & REPURPOSE EXISTING
SOCIAL PROOF ASSETS
INTEGRATE SOCIAL PROOF
● SOCIAL PROOF LANDING PAGES ● SOCIAL PROOF RETARGETING● SOCIAL PROOF AMPLIFICATION
1 2
THEN AMPLIFY IT
SELECT SOCIAL PROOF ASSET TYPE (INFLUENCER, FANS, AMBASSADORS,
AUTHORITY & SCIENCE
CONVERT ASSETS(S) INTO PROSPECTING, SPDA’s, AND/OR RETARGETING
CAMPAIGN(S)
jaideep.png
GOOGLE & FB PROSPECTING / RETARGETING
LANDING PAGE
FURTHER RETARGETING & EMAIL CAMPAIGNS
Product description
Product video
CTA
INFLUENCER #1
Instagram post
Influencer bio
Product review
CTA
Product description
Custom influencer picture
Influencer scroll
Influencer handle
AMBASSADOR
Instagram post
Influencer bio
Influencer scroll
Influencer handle
Product description
CTA
Influencer handle
LANDING PAGE
FURTHER RETARGETING & EMAIL CAMPAIGNS
GOOGLE & FB PROSPECTING / RETARGETING
New prooducts
Ambassador art
GOOGLE & FB PROSPECTING / RETARGETING
LANDING PAGE WITH POP UP NOTIFICATION
FURTHER RETARGETING & EMAIL CAMPAIGNS
Product description
Student Offer
Influencer
Influencer picture and IG handle
CTA
Influencer handle
CTA
INFLUENCERCTA
Influencer bio
AUTHORITY
ExperimentGOOGLE & FB
PROSPECTING / RETARGETING
LANDING PAGE
Product description
Product video
CTA
Product review
CTA
Product description
Product picture
Video
Video scroll
FURTHER RETARGETING & EMAIL CAMPAIGNS
AUTHORITY
COMMON TRAITS OF SUCCESS
RECENCY
Content isn’t dated - constantly updating and
refreshing for special holidays...
TONS OF CONTENTLOTS OF VIDEOS
Sequencing Video Ads
TONS OF AMBASSADORS
WHAT RAD HANDLES
● Creative, design landing pages● Creative, design ad units● Creative, design email● Landing page integrations● Email integration● Retargeting sequence● Prospecting sequence● Ambassador feasibility study● Ambassador outreach, negotiation, and quality assurance● Paid amplification ambassadors, influencers● Ambassador and/or influencer rights management● Post and video confirmations● Paid media execution across Facebook and Instagram● Paid media execution across YouTube● Reporting & attribution
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