Ism21
description
Transcript of Ism21
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ConnexionConnexion By Boeing: By Boeing: Information Systems For Information Systems For Competitive AdvantageCompetitive Advantage
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IntroductionIntroduction
1. Boeing, an aircraft manufacturing co. introduces information system in its aircrafts.
Effects of downturn in Airline Industry Slump in ticket sales High competition Differentiation of services in airlines
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ORGANISATIONSORGANISATIONS
Boeing Lufthansa British Airways Singapore Airlines Gulfstream Tenzing Europe Airbus
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One Should Know..One Should Know..
Founder of Boeing Company :
William Edward Boeing
CEO and Chairman : James McNerney
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ServicesServices
Internet Access Wireless LAN Turn-key System
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IssuesIssues
Global Economic downturn High competition Need of internet access for tech savvy business travelers
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SolutionsSolutions
Counter the competitors strategies
Market analysis
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SUMMARY
Presented By :Presented By :
Aditya Sharma Ajay Awapal
Gaurav Mudgill Ojusvee Agarawal
Nancy Bansal Shubha Jain
Yuvraj Jain