ISE%202012_Facts%20and%20Figures
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Introduction ISE 2012 was the largest show in the history of Integrated Systems Europe. Our event now draws more attendees than any other audiovisual industry event in the world. The purpose of this Facts & Figures document is to give industry marketers more detail on the nature of this attendance. Where do our visitors come from? What position do they occupy in the value chain? How much spending power do they have at their disposal? The data on the following pages comes from ISE’s registration system and from the results of our post-show questionnaires. If, after reading this document, you still have some questions about our audience that remain unanswered, then please contact us and we will do whatever we can to help. We look forward to welcoming you to Amsterdam for ISE 2013. Kind regards, The ISE Team Facts & Figures ISE 2012 Table 1: ISE 2012 statistical overview The 2012 edition of Integrated Systems Europe took place from 31 January to 2 February 2012 at the Amsterdam RAI. Here are the event’s headline statistics: Number of registered attendees: Number of exhibitors: Net exhibition floor space: 40,869 825 30,673 m 2
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Transcript of ISE%202012_Facts%20and%20Figures
Introduction
ISE 2012 was the largest show in the history of Integrated Systems Europe. Our event now draws more attendees than any other audiovisual industry event in the world.
The purpose of this Facts & Figures document is to give industry marketers more detail on the nature of this attendance. Where do our visitors come from? What position do they occupy in the value chain? How much spending power do they have at their disposal?
The data on the following pages comes from ISE’s registration system and from the results of our post-show questionnaires.
If, after reading this document, you still have some questions about our audience that remain unanswered, then please contact us and we will do whatever we can to help.
We look forward to welcoming you to Amsterdam for ISE 2013.
Kind regards,The ISE Team
Facts & Figures ISE 2012
And one final number…
According to results from ISE 2012’s post-show questionnaire, 60% of our visitors do not visit any other tradeshow, anywhere in the world.
To ensure that your company’s products and services are represented at ISE 2013, please contact your sales representative, as listed below.
Germany, Austria, Switzerland, Italy, Iberia, Greece, Turkey, Eastern EuropeMr. Thomas Haeger, CTS Sales DirectorIntegrated Systems EventsGutenbergring 67aD-22848 Norderstedt, GermanyT: +49 40 6466 6060F: +49 40 6466 6062C: +49 176 1199 1000E: [email protected]
ChinaMs. Mann LiangBaobab Tree Event Management Company LimitedT: +86 20-3759 5262F: +86 20-8765 5805C: +86 138 261 65914E: [email protected]
United Kingdom, Ireland, Benelux, Scandinavia, FranceMr. Ian Morrish, Sales ManagerIntegrated Systems Events57, Durleston Park DriveGreat BookhamSurrey, KT23 4AJUnited KingdomT: +44 1372 454366F: +44 1372 453199C: +44 7768 398007E: [email protected]
Hong KongMr. Felix TsangSenior Sales ManagerBaobab Tree Event Management Company LimitedRm. 1802, 18/F Bangkok Bank Building,No. 18 Bonham Strand West, Sheung Wan, Hong KongT: +852-3520 3638F: +852-3520 3618C: +852-9125 5543E: [email protected]
South KoreaMs. Kay Shin Team ManagerIPR Marketing Group2F, World Trade Tower, 159-1, Samsung-dongKangnamgu, Seoul, KoreaT: +82 2 551 7074F: +82 2 551 7059 60E: [email protected]
TaiwanMs. Jie TsaiProject ManagerACE Forum Inc.10F-1, No. 180, Sec.4, Nanjing E. Rd.Taipei 10553, Taiwan, R.O.C.T: +886 2 2570 6960 ext. 302F: +886 2 2570 2305E: [email protected]
United States, Latin America, Canada and other countries as well as sales regarding CEDIA EXPO, Integrated Systems Russia, InfoComm MEA, InfoComm India and InfoComm ChinaMs. Elisabeth KondakowSales Manager International ExhibitionsIntegrated Systems EventsC / Corona, 33, P.546003 Valencia, SpainT: +34 963 322774F: +31 20 2402425C: +34 60 6060452E: [email protected]
Sales contacts
Table 1: ISE 2012 statistical overview
The 2012 edition of Integrated Systems Europe took place from 31 January to 2 February 2012 at the Amsterdam RAI. Here are the event’s headline statistics:
Number of registered attendees: Number of exhibitors: Net exhibition floor space:
40,869 825 30,673 m2
Table 10: Market sectors served by attendees
The breadth of markets served by ISE attendees continues to grow – the number on the left refers to the number of attendees working in a particular field.
(Note that in the case of end customers, the answers to this question relate to the business activity of the employer.)
Advertising / marketing
Corporate / financial
Education
Government
Healthcare
Hotels / restaurants / hospitality
Industrial
Information technology
Military
Residential
Retail
Sport / leisure
Theatre / cinema
Transport
Worship / religious
Other
Table 11: Regularly purchased technologies
Audio systems
Building automation
Conferencing
Digital signage
Furniture / mounting systems
Home cinema
Image processing
Learning systems
Lighting systems
Multimedia control
Paging and evacuation systems
Rigging / staging
Security systems
Signal distribution / management
Video projection / display
Wireless technology
Other
ISE attendees seek an ever-increasing range of products to meet the needs of their systems solutions – the number on the left indicates the number of attendees looking for a particular kind of technology.
Table 3: New vs existing attendees
Exhibiting at Integrated Systems Europe gives companies the chance to show their offerings to a new audience. In 2012, 26% of our attendees had never previously visited ISE.
Previous ISE attendees: 74%NEW to the show in 2012: 26%
Table 2: ISE growth since 2004
Integrated Systems Europe has demonstrated strong and sustainable growth ever since its launch in 2004. Today, it is the third-fastest growing tradeshow in the world according to EXPO Magazine.
These graphs plots our growth down the years in terms of attendance, exhibitor numbers and net floor space occupied.
Table 4: Commercial vs residential split
As a joint venture of CEDIA and InfoComm International, ISE serves both residential and commercial application sectors. The chart to the right shows the split between these areas of activity among our attendees:
Residential only: 8,5%
Commercial only: 42,5 %
Serving both residential and commercial marketst: 49 %
Table 9: Attendees by spending power
More than €10 million: 9%
The annual budget of ISE’s audience continues to rise. More than a third of our attendees now spend more than € 1 million a year on systems industry products and services.
€5 million to €10 million: 7%
€1 million to €5 million: 20%
€500,000 to €1 million: 14%
€100,000 to €500,000: 17%
€100,000 or less: 34%
Table 8: Attendees by purchasing authority
No influence: 74%Authorise purchase: 57%
ISE attracts genuine decision-makers whose choices shape our industry – 84% of our attendees have some say in purchasing
Influence purchase: 27%
Table 7: Attendees by job functionExecutive / management: 42%
Systems design and implementation: 26%
Facility management: 3%
Project consulting: 11%
Research & Development: 4,5%Sales / marketing: 21%
Training: 2%
Other: 4%ISE’s attendee profile remains predominantly C-level in stature and responsibility – a highly qualified audience that takes big decisions.
Table 6: Attendees by company type
ISE 2012 continues to attract a predominantly channel audience, with national distributors playing a significant role, and an increase this year in the percentage of end customers.
AV systems integrators / installers: 33%Architect: 1%
Consultant: 7%
Content provider: 2%
End customer: 5%
Equipment manufacturer: 13%Facilities manager: 2%
Interior designer: 1%
IT dealer / reseller: 5%
Live events professional: 7%
Productdistributor: 18%
Other: 6%
Table 5: Attendees by country
ISE 2012 attracted attendees from 130 countries – more than any other AV industry show in the world. Below you will find a breakdown of the most significant countries.
Australia................ 76
Austria.................. 505
Belgium................ 2300
Brazil.................... 52
Bulgaria................ 43
Canada.................. 134
China.................... 622
Croatia.................. 81
Cyprus.................. 77
Czech Rep............ 330
Denmark............... 687
Egypt.................... 37
Estonia.................. 52
Finland.................. 369
France................... 1909
Germany............... 5865
Greece.................. 132
Hong Kong........... 77
Hungary................ 215
India..................... 149
Ireland................... 218
Israel..................... 303
Italy....................... 1683
Japan..................... 142
Korea Rep............. 332
Kuwait.................. 32
Latvia.................... 54
Lebanon................ 65
Lithuania............... 63
Luxembourg.......... 86
Malta..................... 35
Mexico.................. 11
Morocco............... 45
Netherlands........... 10428
Nigeria.................. 28
Norway................. 679
Oman................... 28
Poland................... 610
Portugal................ 225
Qatar..................... 27
Romania............... 153
Russia................... 695
Saudi Arabia.......... 116
Serbia.................... 71
Singapore.............. 43
Slovakia................. 110
Slovenia................. 90
South Africa.......... 94
Spain..................... 1022
Sweden................. 749
Switzerland........... 713
Taiwan.................. 206
Turkey................... 477
Ukraine................. 135
UAE..................... 208
UK....................... 5042
USA..................... 1553
Others.................. 586
Total................. 40869
AttendeesFloor Space Exhibitors
Table 3: New vs existing attendees
Exhibiting at Integrated Systems Europe gives companies the chance to show their offerings to a new audience. In 2012, 26% of our attendees had never previously visited ISE.
Previous ISE attendees: 74%NEW to the show in 2012: 26%
Table 2: ISE growth since 2004
Integrated Systems Europe has demonstrated strong and sustainable growth ever since its launch in 2004. Today, it is the third-fastest growing tradeshow in the world according to EXPO Magazine.
These graphs plots our growth down the years in terms of attendance, exhibitor numbers and net floor space occupied.
Table 4: Commercial vs residential split
As a joint venture of CEDIA and InfoComm International, ISE serves both residential and commercial application sectors. The chart to the right shows the split between these areas of activity among our attendees:
Residential only: 8,5%
Commercial only: 42,5 %
Serving both residential and commercial marketst: 49 %
Table 9: Attendees by spending power
More than €10 million: 9%
The annual budget of ISE’s audience continues to rise. More than a third of our attendees now spend more than € 1 million a year on systems industry products and services.
€5 million to €10 million: 7%
€1 million to €5 million: 20%
€500,000 to €1 million: 14%
€100,000 to €500,000: 17%
€100,000 or less: 34%
Table 8: Attendees by purchasing authority
No influence: 74%Authorise purchase: 57%
ISE attracts genuine decision-makers whose choices shape our industry – 84% of our attendees have some say in purchasing
Influence purchase: 27%
Table 7: Attendees by job functionExecutive / management: 42%
Systems design and implementation: 26%
Facility management: 3%
Project consulting: 11%
Research & Development: 4,5%Sales / marketing: 21%
Training: 2%
Other: 4%ISE’s attendee profile remains predominantly C-level in stature and responsibility – a highly qualified audience that takes big decisions.
Table 6: Attendees by company type
ISE 2012 continues to attract a predominantly channel audience, with national distributors playing a significant role, and an increase this year in the percentage of end customers.
AV systems integrators / installers: 33%Architect: 1%
Consultant: 7%
Content provider: 2%
End customer: 5%
Equipment manufacturer: 13%Facilities manager: 2%
Interior designer: 1%
IT dealer / reseller: 5%
Live events professional: 7%
Productdistributor: 18%
Other: 6%
Table 5: Attendees by country
ISE 2012 attracted attendees from 130 countries – more than any other AV industry show in the world. Below you will find a breakdown of the most significant countries.
Australia................ 76
Austria.................. 505
Belgium................ 2300
Brazil.................... 52
Bulgaria................ 43
Canada.................. 134
China.................... 622
Croatia.................. 81
Cyprus.................. 77
Czech Rep............ 330
Denmark............... 687
Egypt.................... 37
Estonia.................. 52
Finland.................. 369
France................... 1909
Germany............... 5865
Greece.................. 132
Hong Kong........... 77
Hungary................ 215
India..................... 149
Ireland................... 218
Israel..................... 303
Italy....................... 1683
Japan..................... 142
Korea Rep............. 332
Kuwait.................. 32
Latvia.................... 54
Lebanon................ 65
Lithuania............... 63
Luxembourg.......... 86
Malta..................... 35
Mexico.................. 11
Morocco............... 45
Netherlands........... 10428
Nigeria.................. 28
Norway................. 679
Oman................... 28
Poland................... 610
Portugal................ 225
Qatar..................... 27
Romania............... 153
Russia................... 695
Saudi Arabia.......... 116
Serbia.................... 71
Singapore.............. 43
Slovakia................. 110
Slovenia................. 90
South Africa.......... 94
Spain..................... 1022
Sweden................. 749
Switzerland........... 713
Taiwan.................. 206
Turkey................... 477
Ukraine................. 135
UAE..................... 208
UK....................... 5042
USA..................... 1553
Others.................. 586
Total................. 40869
AttendeesFloor Space Exhibitors
Introduction
ISE 2012 was the largest show in the history of Integrated Systems Europe. Our event now draws more attendees than any other audiovisual industry event in the world.
The purpose of this Facts & Figures document is to give industry marketers more detail on the nature of this attendance. Where do our visitors come from? What position do they occupy in the value chain? How much spending power do they have at their disposal?
The data on the following pages comes from ISE’s registration system and from the results of our post-show questionnaires.
If, after reading this document, you still have some questions about our audience that remain unanswered, then please contact us and we will do whatever we can to help.
We look forward to welcoming you to Amsterdam for ISE 2013.
Kind regards,The ISE Team
Facts & Figures ISE 2012
And one final number…
According to results from ISE 2012’s post-show questionnaire, 60% of our visitors do not visit any other tradeshow, anywhere in the world.
To ensure that your company’s products and services are represented at ISE 2013, please contact your sales representative, as listed below.
Germany, Austria, Switzerland, Italy, Iberia, Greece, Turkey, Eastern EuropeMr. Thomas Haeger, CTS Sales DirectorIntegrated Systems EventsGutenbergring 67aD-22848 Norderstedt, GermanyT: +49 40 6466 6060F: +49 40 6466 6062C: +49 176 1199 1000E: [email protected]
ChinaMs. Mann LiangBaobab Tree Event Management Company LimitedT: +86 20-3759 5262F: +86 20-8765 5805C: +86 138 261 65914E: [email protected]
United Kingdom, Ireland, Benelux, Scandinavia, FranceMr. Ian Morrish, Sales ManagerIntegrated Systems Events57, Durleston Park DriveGreat BookhamSurrey, KT23 4AJUnited KingdomT: +44 1372 454366F: +44 1372 453199C: +44 7768 398007E: [email protected]
Hong KongMr. Felix TsangSenior Sales ManagerBaobab Tree Event Management Company LimitedRm. 1802, 18/F Bangkok Bank Building,No. 18 Bonham Strand West, Sheung Wan, Hong KongT: +852-3520 3638F: +852-3520 3618C: +852-9125 5543E: [email protected]
South KoreaMs. Kay Shin Team ManagerIPR Marketing Group2F, World Trade Tower, 159-1, Samsung-dongKangnamgu, Seoul, KoreaT: +82 2 551 7074F: +82 2 551 7059 60E: [email protected]
TaiwanMs. Jie TsaiSales ManagerACE Forum Inc.10F-1, No. 180, Sec.4, Nanjing E. Rd.Taipei 10553, Taiwan, R.O.C.T: +886 2 2570 6960 ext. 302F: +886 2 2570 2305E: [email protected]
United States, Latin America, Canada and other countries as well as sales regarding CEDIA EXPO, Integrated Systems Russia, InfoComm MEA, InfoComm India and InfoComm ChinaMs. Elisabeth KondakowSales Manager International ExhibitionsIntegrated Systems EventsC / Corona, 33, P.546003 Valencia, SpainT: +34 963 322774F: +31 20 2402425C: +34 60 6060452E: [email protected]
Sales contacts
Table 1: ISE 2012 statistical overview
The 2012 edition of Integrated Systems Europe took place from 31 January to 2 February 2012 at the Amsterdam RAI. Here are the event’s headline statistics:
Number of registered attendees: Number of exhibitors: Net exhibition floor space:
40,869 825 30,673 m2
Table 10: Market sectors served by attendees
The breadth of markets served by ISE attendees continues to grow – the number on the left refers to the number of attendees working in a particular field.
(Note that in the case of end customers, the answers to this question relate to the business activity of the employer.)
Advertising / marketing
Corporate / financial
Education
Government
Healthcare
Hotels / restaurants / hospitality
Industrial
Information technology
Military
Residential
Retail
Sport / leisure
Theatre / cinema
Transport
Worship / religious
Other
Table 11: Regularly purchased technologies
Audio systems
Building automation
Conferencing
Digital signage
Furniture / mounting systems
Home cinema
Image processing
Learning systems
Lighting systems
Multimedia control
Paging and evacuation systems
Rigging / staging
Security systems
Signal distribution / management
Video projection / display
Wireless technology
Other
ISE attendees seek an ever-increasing range of products to meet the needs of their systems solutions – the number on the left indicates the number of attendees looking for a particular kind of technology.
