ISE 297, Session 8 New Product Development © 2000 OLC

1P04.0900

NPD Case Example Analysis of Toyota’s Principles of Set-Based Concurrent

Engineering

ISE 297, Session 8 New Product Development © 2000 OLC

2P04.0900

General Information

• The article acknowledges the success of the Toyota Production System (TPS) and the lack of general information available on the Toyota development system.

• The article provides information on the “set-based” concurrent engineering (SBCE) approach that underlies the Toyota development system.

• The Toyota SBCE approach considers a broader range of possible designs and delays certain decisions longer than other auto makers and yet may have the fastest and most efficient development cycle.

• The article provides an overview of Toyota’s SBCE approach including information on its context and the principles upon which it is based.

ISE 297, Session 8 New Product Development © 2000 OLC

3P04.0900

Working Session Request

• Working group members are requested to review the article and to identify specific activities that form a part of the SBCE process.

• Working groups are then to identify the key participants and develop a 4-fields model of the Toyota SBCE methodology for product development.

• Prepare an SBCE 4-fields map in a form suitable to present to other course participants.

• Prepare a list of pros and cons you identify with using the Four-Fields Process Map to describe the NPD process.