IS Directors Conference – August 2013

Tally Weijl – Smart and Online

Terry HunterCEOTryzens

______________________________ __

Smart & Online

Tryzens CEO, Terry Hunter.

Introduction to Tryzens

Online opportunity

TALLY WEiJL the Brand

Going online with WebSphere Commerce 7

Agenda:Agenda:

• Tryzens have over 230 experienced eCommerce and Digital experts.

Tryzens Identity: Tryzens Identity: •Leading eCommerce & Multichannel Digital Solutions provider, with over 60 site deliveries

Some of our Tryzens Key Clients…Some of our Tryzens Key Clients…

Why eCommerce in 2003

We were doing system integration in the financial marketsExperts at BPRReputation to manage complex technology projectsHad great knowledge of legacy systems & Support

We were smart – we wore suit and ties

We Now Work With…

General eCommerce GrowthGeneral eCommerce Growth

(Forrester)Source: http://visual.ly/how-big-e-commerce-industry

In 2010 eCommerce sales were $572.5 Billion

In 2015 it is expected to be $1400 Billion

In 2020… ?

The Potential of eCommerce in The Potential of eCommerce in Various SectorsVarious Sectors

Pharmaceuticals/Healthcare eCommerce Growth Benefits of Integrating e-commerce into the Pharmaceutical/Healthc are Industry:

200% increase in online patient conversions

Boost in patient revenue and profits for providers

Source: Healthcare Profitability in the e-commerce era. Available at:

http://www healthleadersmedia com/content/290986 pdf

Insurance eCommerce GrowthInsurance eCommerce Growth

Source: Accenture ‘Growth of Online Channels’ Available at: http://www.accenture.com/us-en/blogs/accenture-blog- on-insurance/archive/2011/04/12/insurance-chart-of-the-week-growth-of-online-channels.aspx

Banking eCommerce GrowthBanking eCommerce Growth

1 in 4 Internet Users Access Banking Sites Globally

Research forecasts that cumulative online ID and authentication in the banking market will total 1.6 billion in 2018; an increase of 945% over 2012.

Source: ComScore MMX, April 2012 Available at: http://www.comscoredatamine.com/2012/06/1-

in-4-internet-users-access-banking-sites-globally/

Fashion/Apparel eCommerce GrowthFashion/Apparel eCommerce Growth

Source: Forrester Research, ‘Sales in Billions’ Available at: http://www.internetretailer.com/trends/sales/

European e-commerce Forecast 2012-2017:

European Online Retail Sales will grow 11% a year

The pace of growth will be 18% per year, in Southern Europe Countries.

Mobile eCommerce GrowthMobile eCommerce GrowthGartner Analysts state, “The shift from e-commerce to m-

commerce will reach something of a tipping point by 2015. Mobile applications and social media will account for 50 percent of Web sales

by then.”

Source: Retail mCommerce, 2011-2016 [CHART] Available at: http://trends.e- strategyblog.com/2013/01/11/retail-mcommerce-2011-2016/7193

Over 760 Stores in 31 countries

2011 external sales of over 515 million Euros

Over 1.1 Million ‘Likes’ on Facebook & 7,000 Twitter

followers

No transactional Website.

TALLY TALLY WEiJLWEiJL’’ss Existing PresenceExisting Presence

OpportunityOpportunity

• Rapidly Grow Online Revenue• Better Customer Interaction• Grow Customer Loyalty with Multichannel• Access to new markets

RequirementsRequirements

Core Brand Experience

International Site Rollout

Easy to Manage

Easy to Market

Advanced and Relevant Functionality;

- ‘Shop the Look’

- Mobile

- Kiosk

- Ease of Return

On-going Support

2011 Dec Mar

2012 Jun Sep Dec Mar

2013 Jun 2013

Today

Project Close13/5/2013

Go Live15/4/2013

Warranty Period 15/4/2013

Soft Launch24/10/2012

Performance Testing27/8/2012

UAT27/8/2012

Training21/8/2012

End to End Testing6/8/2012

Development24/4/2012

Design3/4/2012

Discovery13/3/2012

TALLY WEiJL Tender Received1/12/2011

Extract XML for Sales and Refunds

22/8/2012 -

13/9/2012

Promotions Change Request

23/1/2013 -

30/1/2013

Issue: 3rd Man Change Request

11/1/2013 -

23/1/2013

My Address Change Requests

1/6/2012 -

29/6/2012

TimelineTimeline

Tally Tally –– the Brand on linethe Brand on lineIt is all about the customer experience!

LookBook

Homepage

Browse

Add to Cart

Checkout

MobileMobile

KioskKioskVienna Flagship storeVienna Flagship store

Solution overview

Max Order /hour : 1200Users / hour : 60000Simultaneous browse session : 480

OutcomesOutcomes of Reof Re--platforming with platforming with WCSWCS

Best of Breed Platform

From Greenfield site to fully transactional site

Encompasses a high volume with a low average order value business

Provides operational efficiency, excellent customer communication and self-help

Word class back office tools and ability to localise the operating language

Local payment options, fraud screening

Enhanced search and browse, search engine optimisation within international and multichannel offering.

Integrating with back-end systems – (SAP)

Remain flexible to adapt to any changes

…TALLY WEiJL in the right way!

Capabilities of IBM’s Smarter Commerce Product Suite

Thoughts ?Thoughts ?

Digital Drives changes to every role

Thoughts ?Thoughts ?

Digital Drives changes to every role

At the Core is IT

Thoughts ?

Digital Drives changes to every role

At the Core is IT

Re-Imagine

Thank YouThank You

Q&AQ&A