Is Your Team Ready for Generation Y?
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Transcript of Is Your Team Ready for Generation Y?
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•Marketing coaching, social media and marketing plans & Gen Y
• Identifying low cost ways for small –medium size businesses, non-profits, colleges and
communities
• 30+ Years in Marketing/Communications
INTRODUCTION…WHO WE ARE
Lynette Hawkinsbeyond marketing group, inc.
www.pickshovelmarketing.com
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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One Size Does Not Fit ALL
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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WHO IS GENERATION Y?
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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BORN 1982-2000Millennial (Gen Y-ers), a connected generation, values
relationships, the Internet, making a difference and flexibility.
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MINDSET?
Check Out the Most Recent Report
from Class of 2015
See “Insights” on our Website
www.pickshovelmarketing.com
www.pickshovelmarketing.com Copyright 2012 Beyond Marketing Group, Inc. All Rights Resered
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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HOW DO YOU CREATE A FRIENDLY CULTURE?
• Get to know what they value
• Learn to respect their differences
• Communicate where they are
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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5 FACTORS TO CONSIDERWhen Attracting Gen Y-ers for Work. Members or Customers, Understand Their…
1. Openness to Change & Flexibility
2. Use of Technology
3. Need for Relationships
4. Desire Authenticity
5. Hope to Make a Difference
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#1 FLEXIBILITY & CHANGE
Board Room? Work from Home?
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CONSIDER…
www.pickshovelmarketing.com Copyright 2012 Beyond Marketing Group, Inc. All Rights Resered
• Who will come to your website?
• Does your website look welcoming to Gen Y?
• How can you turn outsiders into friends?
• How can you turn friends into donors/employees or volunteers?
• How will you bridge the tech gap from younger people to older?
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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#3 NEED FOR RELATIONSHIPS
Feedback & Praise help to keep them on track
Giving frequent feedback is helpful
Sincere praise is motivating
Cross-generational relationships are welcomed
Business skill mentoring
Life skill mentoring
Leadership mentoring
Tech sharing skills
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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FAMILY & FRIENDS = HIGH PRIORITY
Use of social networking through out the day
Desire to work where friends are
Work/life balance
Question for you
What will you do to make it easier to connect friends and family?
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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Walk the Talk
#4 AUTHENTICITY
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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How can you help them save the planet?
#5 HOPE TO MAKE A DIFFERENCE!
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WWW.PICKSHOVELMARKETING.COM COPYRIGHT 2012 BEYOND MARKETING GROUP, INC. ALL RIGHTS RESERED
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FOR FURTHER ASSISTANCE
• Marketing Coaching
• Gen Y Coaching
• Freelance Writing
• Website Development
• Social Media Coaching
Beyond Marketing Group, Inc.
Visit www.pickshovelmarketing.com
Call (336) 854-4196
Click below to “Like Us”