Is Your Email Marketing a World Cup Winner?...the email marketing channel.” ... excellence Page 21...
Transcript of Is Your Email Marketing a World Cup Winner?...the email marketing channel.” ... excellence Page 21...
adestra.com
Is Your Email Marketing a
World Cup Winner?
adestra.com
What do you need to win the Email World Cup?
1. A dedicated team
2. A system they understand
3. A team matched to the system
4. A solid understanding of best practice
5. A focus on strategy
6. Automatic excellence
7. Give fans what they want
8. An eye on the future
adestra.com adestra.com
A dedicated team
Page 3
adestra.com
83% of companies with teams dedicated to email marketing rated the channel as “good” or “excellent” for ROI
adestra.com
“68% of companies rated
email as ‘excellent’ or ‘good’ for
ROI… companies are
attributing 23% of their total sales to
the email marketing channel.”
Page 5
adestra.com
adestra.com
Page 7
In-house Agency
ESP
adestra.com adestra.com
A system they
understand
Page 8
adestra.com 37% of the companies using more than three-quarters of their email systems’ functionality rated their ROI as ‘excellent’.
adestra.com
Over half of those surveyed
thought they were using less
than 50% of their ESPs
functionality
Page 10
adestra.com
What features aren’t we using?
adestra.com adestra.com
A team matched to
the system
Page 12
adestra.com adestra.com
Page 13
Designer Copywriter Data Analyst
adestra.com
Page 14
adestra.com adestra.com
Page 15
Retail re-engagement with a timely offer led to a big boost in sales for Calendar Club UK
adestra.com adestra.com
A solid
understanding of
best practice
Page 16
adestra.com adestra.com
Page 17
More than 77% of companies doing advanced segmentation rated email as ‘excellent’ or ‘good’ for ROI
adestra.com
Email marketing basics Page 18
• Get permission
• Segment and target
• Be relevant
• Be prepared to say goodbye
• TEST!
adestra.com adestra.com
A focus on strategy
Page 19
adestra.com adestra.com
Page 20
“Nearly two-thirds of company marketers are spending more than two hours on design and content for a typical campaign, with only 17% spending at least two hours on optimisation.”
adestra.com adestra.com
Automatic
excellence
Page 21
adestra.com adestra.com
Page 22
49% of those surveyed felt the implementation of their email automation was unsuccessful.
adestra.com
Automation doesn’t
mean hands free
Page 23
adestra.com adestra.com
Give fans what they
want
Page 24
adestra.com adestra.com
Page 25
47% of companies have emails optimised for mobile, while 61% have a “basic” or “non-existent” mobile strategy.
adestra.com
Page 26
adestra.com adestra.com
An eye on the future
Page 27
adestra.com adestra.com
Page 28
64% of companies would like to improve personalisation, 64% automation, and 63% segmentation.
adestra.com adestra.com
We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004. Our clients trust our proven email, automation, social, and mobile marketing technology to deliver successful and cutting-edge marketing programs to their valued customers. We were founded on the principle that marketing success takes more than technology, and that’s why customer service is at the heart of our business. We’re not just Software as a Service, we’re Software AND a Service.
About Adestra
adestra.com
Trusted by
adestra.com adestra.com
Thank you adestra.com | @Adestra
@danatadestra