Lawyers Email Marketing For - lawlytics.com€¦ · Email Marketing For Lawyers. ... When you...
Transcript of Lawyers Email Marketing For - lawlytics.com€¦ · Email Marketing For Lawyers. ... When you...
Email Marketing For Lawyers
Presented by:
›
Attorney & LawLytics CEO LawLytics Community Manager
Dan Jaffe Victoria Blute
About Today’s Webinar
● When you should choose email marketing● Benefits of email marketing software● Which software you should consider● Integration with LawLytics● Q&A
What We’ll Cover:
When Should I Choose Email Marketing?
● Improve client engagement○ Write and send customized content
● Save time and effort
● Minimize workflow interruptions
● Maximize your overall productivity
Another Benefit of Email Marketing
It can help drive potential clients to your law firm’s website and blog.
Benefits of Email Marketing Software
Encourages frequent client communication
Benefits of Email Marketing Software
Lets you track client engagement
Benefits of Email Marketing Software
Reduction of your overhead costs
Software To Consider
Drip
● Email sequencing● Lead-scoring algorithm● Subscriber pruning
Software To Consider
MailChimp
● Email templates● Subscriber profiles● Time zone considerations
Software To Consider
Constant Contact
● Upload email lists● Multiple logins● Drag-and-drop templates
Software To Consider
iContact
● List management● Spamcheck● Drag-and-drop templates
Software To Consider
GetResponse
● Inbox preview● A/B Testing● Consolidate email lists
Software To Consider
AWeber
● Email deliverability● Atom app● Autoresponders
Integration With LawLytics
● Any email marketing software● Content services● Email newsletter services
Learn More About Email Marketing
Check out our blog series:
https://www.lawlytics.com/blog/tag/email-marketing/
Learn more about our content services:
https://www.lawlytics.com/services/content/
Q & A
Submit questions via the GoToWebinar Control Panel