Is there a "Platform" gap in healthcare? What are the business models?
6
© 2014 - All rights reserved. Open versus Closed Data What are the business models? Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | [email protected]
-
Upload
drbonnie360 -
Category
Health & Medicine
-
view
759 -
download
3
description
Data hoarding vs data sharing--what are the business incentives and disincentives? Although everyone agrees that sharing data could improve our understanding of disease etiologies and improve patient care, most providers, practices and payers are motivated to hoard their data. How can the right business concepts/models (cost savings, increased profits) encourage data sharing?
Transcript of Is there a "Platform" gap in healthcare? What are the business models?
© 2014 - All rights reserved.
Open versus Closed DataWhat are the business models?
Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | [email protected]
© 2014 - All rights reserved.
Different Perspectives from:
•Chris Hogg- COO Propeller Health
•Jason Oberfest- Co-Founder & CEO Mango Health
•Jonathan Hirsch- Founder & President Syapse
© 2014 - All rights reserved.
Data Driven Business Model Framework
Data Sources
• Internal• External
Key Activity
• Processing• Analytics• Distribution
Key Customer
• B2B• B2C
Revenue Model
• Licensing• Subscription• Usage
Propeller Health Mango Health Syapse
User Patients with asthma or COPD
Care team: physicians, nurses, care coordinators, Plan/ACO administrators
End users- pts on meds or consumers using supplements
Clinicians-pharmacists or mds with interest in engaged populations to ensure overall cost savings
PhysicianProviderAdministrationClinical Researchers
Data Collected Passive data on daily medication use, rescue inhaler usePatient reported triggers, symptoms, quality of life
New insight into daily patterns of medication adherence
Phenotypic, medical history, treatment history, molecular & genomics, treatment decisions, outcomes, cost
Data Shared Utilization data shared with care team: via dashboard, patient lists and alerts
De-identified data may be shared with public health officials to influence health policy
Adherence data shared with provider for those pts who opt into programs
Data is anonymous for those pts using the app not affiliated with a program
Default- no sharing or aggregation across provider/hospital organizations
Sharing optional by explicit opt-in
Open Questions•1. What are your views of what makes a platform?
•2. What are your views of open versus closed data and how do you work with each one?
•3. What business models are you using?
+1.310.666.5312
www.drbonnie360.com
@DrBonnie360
Bonnie Feldman DDS, MBA
Business Development for Digital Health
