STM Course in Publishing, Singapore11 March 2012

Kevin CohnVice President of Operations

@Atypon

And Other Questions to Ponder

Is Technology a Differentiator?

Is Technology a Differentiator?2

New Tools for Old Purposes

3 Is Technology a Differentiator?

4 Is Technology a Differentiator?

5 Is Technology a Differentiator?

• Delivery

• Discovery

• Monetization

6

New Tools for Old Purposes

Is Technology a Differentiator?

Content Delivery

7 Is Technology a Differentiator?

• Your platform

• Indexers

• Aggregators

• Archivers

• Your platform

• Indexers

• Aggregators

• Archivers

Deliver Where?

8 Is Technology a Differentiator?

• Metadata vs. full text

• PDF vs. HTML

• Emerging formats

Deliver What?

9 Is Technology a Differentiator?

Content Delivery &Discovery

Content Delivery

10 Is Technology a Differentiator?

Discovery: 199111

© Leonardo Finotti

Is Technology a Differentiator?

Simple, Right?

12 Is Technology a Differentiator?

Not So Rudimentary

13 Is Technology a Differentiator?

Discovery: 201114

© Iwan Baan

Is Technology a Differentiator?

• Limited preview

• No random access

• No serendipity

Regressions

15 Is Technology a Differentiator?

• 100% of “users” enter the library through the front door

• 75% of users enter your platform through the article page

Context Shift

16 Is Technology a Differentiator?

Replicate 1991

17 Is Technology a Differentiator?

Should I Add This Feature?

21 Is Technology a Differentiator?

• Users to find your content?

• Users to find more of your content?

• Users to use your content?

Does It Make It Easier For...

22 Is Technology a Differentiator?

Content Is King

23 Is Technology a Differentiator?

Context Is King

24 Is Technology a Differentiator?

Content Is KingBut Context Determines Its Worth

Content Is King

25 Is Technology a Differentiator?

Content Monetization

26 Is Technology a Differentiator?

• The current volume of a journal

• The back file of a journal

• A single article from a journal

What Are You Selling?

27 Is Technology a Differentiator?

• Individual vs. institution

• Print vs. online vs. combo

• Society member discounts

How Are You Pricing?

28 Is Technology a Differentiator?

More Flexibility

29 Is Technology a Differentiator?

• Content slice

• License

• Identity

• Price

Four Components

30 Is Technology a Differentiator?

• Articles that are > 6 months old

• Articles that contain multimedia

• Articles that cover a certain topic

Content Slice

31 Is Technology a Differentiator?

• Timeframe

• Limitations

License

32 Is Technology a Differentiator?

• Users from Singapore

• Referrals from Google

• Frequent visitors

Identity

33 Is Technology a Differentiator?

• An identity...

• To purchase a content slice...

• Under specific license terms

A Price Is For...

34 Is Technology a Differentiator?

Should I Add This Feature?

35 Is Technology a Differentiator?

• Users to find your content?

• Users to find more of your content?

• Users to use your content?

Does It Make It Easier For...

36

• Users to find your content?

• Users to find more of your content?

• Users to use your content?

• You to monetize your content?

Is Technology a Differentiator?

37

New Tools for Old Purposes

Is Technology a Differentiator?

38

Courtesy of Apple

Is Technology a Differentiator?

The population of mobile Internet users willovertake desktop Internet users by 2014.

Morgan Stanley, April 2010

39 Is Technology a Differentiator?

40

Mobile users are twice as activeas non-mobile users.

Facebook, August 2010

Is Technology a Differentiator?

• IP range

• Shibboleth

• Athens

• Login and password

• IP range

• Shibboleth

• Athens

• Login and password

• IP range

• Shibboleth

• Athens

• Login and password

• IP range

• Shibboleth

• Athens

• Login and password

• IP range

• Shibboleth

• Athens

• Login and password

Authentication Methods?

41 Is Technology a Differentiator?

42 Is Technology a Differentiator?

• Delivery

• Discovery

• Monetization

43

New Tools for Old Purposes

Is Technology a Differentiator?

44

Courtesy of Apple

Is Technology a Differentiator?

Kevin CohnVice President of Operations

STM Course in Publishing, Singapore11 March 2012 @Atypon

And Other Questions to Ponder

Is Technology a Differentiator?