Is Social Media Prominent In Your Business?
63
Is social media prominent in your business? Jeff DeHaven Digital Marketing Director
-
Upload
blue-thumb -
Category
Education
-
view
140 -
download
0
Transcript of Is Social Media Prominent In Your Business?
Is social media prominent in your business?
Jeff DeHaven Digital Marketing Director
A little about me
• 29-year old
A little about me
• Saginaw resident
A little about me
• Married to a teacher
A little about me
• 4-year old princess
A little about me
• 1-year old dachshund named “Mac”
A little about me
• Digital Marketing Director
A little about me
• President of #smcglb
A little about me
• Vice President of #SMAMi
Wedding sponsored
• June 9, 2012 - saved over $20,000
A little about me
• Addicted to…
Social is here to stay
People are social and yearn to be connected.
Stats to prove it•72% of all internet users are now active on social media
•18-29 year-olds have an 89% usage
•The 30-49 bracket sits at 72% usage
•60 percent of 50 to 60 year olds are active on social
•In the 65 plus bracket, 43% are using social media
•US citizens spend 16% of each hour on Facebook
•71% of users access social media from a mobile device
Current social platforms today
100 in 2012 350 in 2013
950 companies
Community
Making things happen
Fun & to create conversations
Even for dinner
What to consider…•Most used platform for a decade now •Think about, who’s not on it? •No other platform in the region is used as often? •Has the most customization •Post get more interaction compared to other platforms •Continuously reinventing • Integrates competitive features, hindering falloffs •23 percent of Facebook users login at least 5 times per day •47% of Americans say Facebook is their #1 influencer of purchases •70% of marketers used Facebook to gain new customers
Let’s get mobile
What % of fans see post?Text your response to 22333!• 90%-75% - 150073!• 74%-50% - 150075!• 49%-25% - 150776!• 24% & below - 150794
Let’s see your prediction?
The magic number
Today’s organic reach
Why would Facebook do this?Facebook has to filter content somehow!•1.23 billion monthly users •1,500 post per day (friends & pages)
•Facebook picks 300 to present in Newsfeed •Seeks to deliver “high quality” content • It’s paid advertising just like any other media
Get better at Facebook
MUST have a strategy
Hashtags
Tagging other pages
Tagging other pages
Facebook Offer
Text-only post are OUT!
Visually impactful images
Where to get rich images
Create custom tabs
Tell fans how to see you
Brand NEW Facebook layout!
CURRENT NEW
Brand NEW business page layout!
CURRENT NEW
Majority of audience is mobile
According to analysts at eMarketer, the U.S. has 99.2 million mobile phone
Facebook users in 2013. That’s 40.3 percent of all mobile phone users in the country and 26.3 percent of the U.S.
population.
Customize content for your largest audience
Simple messages go far
Play off real happenings
What is real-time marketing?
“Piggyback”
Great product posting example
What is a “campaign”?• It’s a goal and/or challenge
1. Raise fan base ORGANICALLY!
2. Announce new services/product
3. Community footprint event
4. Celebrate milestones
Simple, but a very effective campaign
Viral is the new marketing
What is this from?
The results!
The results!
Pinterest is easily #2• Inspirational visuals
• Products, service offerings, special announcements, campaigns
• Schedule pins with viraltag.com
Pinterest is easily #2
• 70 million users
• 80% female
• 75% of traffic comes from mobile app
• 80% of Pinterest post are repins
• Americans spend 1 hour and 17 minutes daily (16 minutes per visit)
What to pin?
Pinterest campaign
Easily make videos•Every second 9 videos are uploaded
•Late teens to early 20’s, 57% are female
•Owned by Twitter
•6 seconds, get’s full attention
•Show off a product or service
•Quick product demo or how-to
•Create hype or make an announcement
Create videos w/o a crew• Shareable videos via other platforms
• No fancy equipment needed
• Not just an app anymore
• Videos will be 55% of all internet traffic by 2016
• 64% of consumers are likely to buy after viewing a video
• 400% more shares, than standard videos
How can I do it all?• Can no longer be secondary
• Designate the right admins!
• Hire a graphic designer or intern
• Use the proper tools we talked about
• Well thought out strategy
My favorite resources• mashable.com
• socialmediaexaminar.com
• allfacebook.com
• jonloomer.com
• socialmediaexplorer.com
• socialpros.podbean.com
• hashtag.org
Reach me anytimeJeff DeHaven
bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven
