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Is Pinterest right for my B2B marketing?
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Transcript of Is Pinterest right for my B2B marketing?
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Is Pinterest Right for My B2B Marketing?
Andy Bargery, Klaxon
www.b2bmarketing.net
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Key Learnings
Pinterest: The Basics for B2B Marketers
Assess if Pinterest is Right for You
Ideas for Integrating Pinterest
Overview: Copyright & IP Issues
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Show of hands
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Pinterest: The Basics for B2B Marketers
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Pinterest Hompage
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Show of handsPinterest Profile
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Introduction to Pinterest
Bookmarking and sharing images
Collections known as Boards
Group Boards
Re-pin images from other boards
Follow and be-followed
Great source of web traffic
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Pinterest Membership
Graphs & Statistics from Google Ad Planner http://bit.ly/adplannerforpinterest
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Pinterest Membership
Graphs & Statistics from Google Ad Planner http://bit.ly/adplannerforpinterest
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12m US users and 200k UK users
83% of US users are female vs 44% female UK
80% of pins are repins
400% month on month growth
Extra reading: http://bit.ly/pinterestforb2b
Statistics
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Assessing if Pinterest is Right for You
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Checklist
Social Media Policy?
Audience on Pinterest?
Content marketing plan?
Image assets?
Resource & authority?
Track & measure?
Post click?
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Ideas for Integrating Pinterest?
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• launch business tablet computerObjective:
• ATL, sales promo, PR, event, email, socialMarcoms:
• product specs & images, infographic, video, presentations, webinar Content:
• ID influencers, share image assets, promote events / webinarsPinterest:
Product Launch
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• Amplify event impact onlineObjective:
• Create, capture, shareContent:
• Microsite, website, ebooks, webinars, other events
Cross promote:
• GE LightingExample:
Events
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Events: GE Lighting
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• Demonstrate community involvementObjective:
• Original photography, videos, campaign creativeContent:
• Traffic to landing page, participation in eventsMeasures:
• FedExExample
Corporate Comms
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Hubspot
Marketo
Campaign Monitor
Constant Contact
FedEx
Dell
B2B Examples
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Detailed profile
Use hashtags and @tags
Detailed descriptions
Think SEO
Follow influencers
Comment interaction
Create group boards
Always credit image owners / source
Pinterest Best Practice
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Overview:Copyright & IP Issues
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Pinterest Terms of Service
“you grant us a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, display, reproduce, re-pin, modify (e.g., re-format), re-arrange, and distribute your User Content on Pinterest for the purposes of operating and providing the Service(s) to you and to our other Users. Nothing in these Terms shall restrict Pinterest’s rights under separate licenses to User Content.”
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Pinterest Terms of Service
“you grant us a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, display, reproduce, re-pin, modify (e.g., re-format), re-arrange, and distribute your User Content on Pinterest for the purposes of operating and providing the Service(s) to you and to our other Users. Nothing in these Terms shall restrict Pinterest’s rights under separate licenses to User Content.”
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Thanks
Andy BargeryDirectorKlaxon
Mobile: +44 (0)7951 025 029Email: [email protected]: @andybargery
Blog: http://www.klaxonmarketing.co.uk/blog