IREM® FALL LEADERSHIP CONFERENCE Orlando, Florida.
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Transcript of IREM® FALL LEADERSHIP CONFERENCE Orlando, Florida.
IREM® FALL LEADERSHIP CONFERENCE
Orlando, Florida
CREATING A PERSONAL BRAND: HOW YOU TOO CAN
BECOME A KARDASHIAN
THE POWER OF THE PERSONAL BRAND
“You would have to be living in a cave in Nepal to have not been exposed in one way or another to the celebrity ilk of Kim Kardashian”
-- Robert K. Passikoff, Branding Expert
KARDASHIAN EMPIREhttps://www.youtube.com/watch?v=GJOxkvandwA
KIM’S BRAND
Kim
Reality shows
ShoeDazzle
Appearance
Perfume
Jewlery
Clothing lines
Mobile App
Dash boutique
FULL-SERVICE, MULTI-PLATFORMContract $$$$
TV Shows In 2012, $40 million contract for 3 more seasons of Keeping Up
Tweets $10,000 - $25,000 per tweet
Perfumes Estimated $50 million
Magazines $300,000 Kourtney’s baby pics$300,000 Khloe’s wedding$1.5 million Kim’s wedding to ChrisPaid to appear on covers
Personal Appearances $100,000 for Kim up to $1 million for international appearances
Clothing Line $200 - $300 million Sears Kardashian Kollection in 2012
Sex Tape $5 million (purported) in exchange for dropping a lawsuit against Vivid Entertainment
Contract $$$
Endorsements•Teeth whitening•Weight loss•Sunless tanning•Laser Hair removal•Nail polish
Estimated to be millions
Reselling their clothes on Ebay“kimsaprincess”
Unknown
Celebrity destination store at Mirage Las Vegas
Unknown
CONNECTING WITH KEY AUDIENCES
Visibility
Building
Website
Blog
YouTube
BRAND BUILDING LESSONS
Know your Brand Create Your Message Choose Distribution Channels Execute - Refine
YOUR PERSONAL BRAND
Your Brand Essence•All the FACTS•Distill the FACTS to those that are possibly unique •Distill to the 3-5 absolutely unique
UNIQUE SELLING POINTS
SUPER QUICK BRANDING EXERCISE
Finding the USPs
5-STEPS TO MESSAGE DEVELOPMENT
1. Who are your audiences?
2. Who is your primary audience?
3. What do they know? (perceptions)
4. What do you want them to know? (message/brand)
5. What is the net impression?
QUICK MESSAGE EXERCISE
What’s Your Personal Message
DISTRIBUTION CHANNELS
VISIBILITY THOUGHT LEADERSHIP
BUSINESS DEVELOPMENT
RETENTION/EXPANSION
SOCIAL MEDIA
Advertising Blog Referral Relationships
Client Feedback
Website Bylined Articles
Networking Client Incentives
Signage/Promotions
Expert Commentary
Industry Memberships/Seminars/cConfereces
Client Referral Programs
Contact/Mailings
Profile Raising Activities
Community Involvement
Client T&E The Others
BREAKOUT DISCUSSION
GROUPSWhat Works for Your Needs
THREE DECISION-MAKING AREAS
Content
Presenter Behavior
Learner Behavior
