Ireland forIreland for Digital Asset Hosting Digital Asset Hosting

IndianapolisIndianapolisAugust 12August 12thth , 2014 , 2014

@hostinireland

“A Digital Asset is considered any information or data that is transferred via the Internet and stored

within a data center or colocation facility”

Garry Connolly, Garry Connolly, PresidentPresident, Host in Ireland, Host in Ireland

1. Ireland: Not Emerging, but Established

2. Market Opportunity

3. 3rd Party Validation

4. Host in Ireland’s Collaboration = Success

@hostinireland

Long Hosting Back Story

Waves Of ChangeWaves Of Change

CloudComputing

Minicomputer

Mainframe

PC/ Microprocessor

Networked/ DistributedComputing

Waves of Change

• Ireland Continues to Ride The WAVE

?Ireland and the Wave

Ready for Next Wave ?

Digital Assets are Exploding in Volume, Digital Assets are Exploding in Volume, Variety, VelocityVariety, Velocity

Source : 2011 IDC Digital Universe Study

GROW 50X

6 Years

• WhatsApp processes 50 billion each day

• This is equal to CNN’s and CNBC’s back catalogues combined each day

Market Opportunity: Market Opportunity: Growth of DataGrowth of Data

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World population: World population: 7.1 billion =7 messages 7.1 billion =7 messages

for each person each dayfor each person each day

From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days…and the pace is accelerating.Eric Schmidt,

Executive Chairman, Google

© 2014 Advanced Performance Institute, BWMC Ltd. All rights reserved.

Special Report: “Ireland A Highly Attractive Location for Hosting Digital Assets”

@hostinireland

Report Findings = 5PsReport Findings = 5PsCRITERIA SCORE

Economic & Political Stability (Policy) 3/4

Tax & Financial Benefits (Policy) 4/4

Energy & Electricity Mix (Power) 3/4

Legislative Environment (Policy) 4/4

Infrastructure Competitiveness (Pipes) 3/4

Hosting, Cloud Computing &Big Data Readiness (Pipes)

3/4

Local Workforce (People) 4/4

Government Support (Policy) 4/4

Case Studies & Success Stories (Pedigree) 4/4

TOTAL 32/36

Sample of High Volume Data Distribution from IrelandSample of High Volume Data Distribution from Ireland

TOP ONLINE BRANDS

SOCIAL NETWORKS

DIGITAL GAMES

eCOMMERCE

MOBILE / TELCO

WEB SECURITY

SaaS SOFTWARE

Courtesy of EMC

The Host in Ireland CollectiveThe Host in Ireland Collective

@hostinireland SPONSORSSPONSORS

SPONSORSSPONSORS ECOSYSTEMECOSYSTEM

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Foundation of Host in Ireland:Foundation of Host in Ireland:The 5 PsThe 5 Ps

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• Host in Ireland is an Host in Ireland is an industry-led initiative industry-led initiative promoting the key promoting the key benefits of Ireland as an benefits of Ireland as an optimum location to host optimum location to host digital assetsdigital assets

• The power of the The power of the collective fuels and collective fuels and supports why companies supports why companies should consider Irelandshould consider Ireland

• Ireland = The 5Ps: Power, Ireland = The 5Ps: Power, Pipes, Policy, Pedigree Pipes, Policy, Pedigree and Peopleand People

@hostinireland

THANK YOU!THANK YOU!www.hostinireland.comwww.hostinireland.com