ASSET HOSTING &

LEAD CAPTURE

HAVE A WHITEPAPER, INFO BRIEF, FACT SHEET, OR CASE STUDY THAT HAS BEEN DEVELOPED INTERNALLY BUT COULD USE MORE EXPOSURE?

Expand the reach of that demonstrated knowledge by hosting your downloadable asset on insideARM.com. With this program you will not only receive that treasured exposure to your accounts receivable management industry targets, but you will also receive qualified lead reports which contain the contact information of those individuals that expressed significant interest in what you had to say by downloading your asset.

GETTING STARTED IS EASY!

Your company will create the non-sales-oriented asset or submit one that is already complete to insideARM (if you need help developing the content piece, that is something that our professional

editorial team can help with for an additional fee).

Once an asset is submitted, the insideARM team will create an RCLP (rapid conversion landing page) so that the asset can live on insideARM.com and leads can be captured for the campaign duration.

STEP1

STEP2

The asset will then be promoted to encourage downloads (this would include a separate content post mentioning the piece, social media mentions, highlights in the daily eNewsletter (ARM insider), a listing on the Free Reports section of the site as well as on the homepage, etc.).

STEP3

Homepage Mentions Social Media Promotion

eNewsletter Higlights

Content Post

Readers who wish to download your report complete a brief online form to provide their contact information as well as some data about who they are. Upon submission of the form they get immediate access to the report.

At the start of each month you receive an Excel spreadsheet which contains all of the names and contact information of everyone that downloaded your report in the previous month. These reports can consist of:

■ Name ■ Email ■ Organization ■ Date of download ■ Title of the asset ■ Organization size (if applicable) ■ Organization type (if applicable) ■ Professional role (if applicable) ■ Phone (if applicable)

Follow up with those pre-qualified leads and grow your business!

STEP4

STEP5

STEP6

Review other Downloadable Asset Hosting & Lead Capture examples: ■ Free Reports page on insideARM.com

QUESTIONS? PLEASE CONTACT:Jennifer Szumiesz

Director of Marketing and Operationsjszumiesz@insideARM.com

240-499-3846

How much would you normally spend to identify a contact at a target organization? It typically takes hours, weeks, or even months to get to the right person. And even then, you have no idea whether the individual is motivated.

How much would your company stand to earn from a new ARM client? Thousands – or even tens of thousands – per year? For just $500 per month, we speed you along to the right contact – who has demonstrated an interest in improving their business results.

■ $2,000+ per hosted report ($500/month for 4 months – there is a four month minimum)

EXAMPLES

COST