IR Website Best Practices Session 2 - January 14, 2010
54
IR Website Best Practices Session 2 – January 14, 2010 Presented by Catherine Crofton Vice President, Sales & Marketing
-
Upload
darrell-heaps -
Category
Investor Relations
-
view
1.781 -
download
3
description
This presentation was a follow up to a webinar Catherine conducted on this topic in April 2009 in which she discussed five common barriers that block potential investors from understanding a company’s investment story. This time, her presentation focused on how to build investor confidence through effective online communications. In particular she outlined some critical improvements to consider making to the IR website in 2010 including: 1. Providing immediate entry points to all users 2. Providing a company snapshot (industry) 3. Detailing the market opportunity 4. Communicating a clear strategy 5. Emphasizing why leadership is suited to execute strategy 6. Summarizing ‘Why Invest?’ proposition 7. Using technology to engage & increase accessibility 8. Broadening reach, increasing accessibility & engagement and protecting shareholder value via social media
Transcript of IR Website Best Practices Session 2 - January 14, 2010
IR Website Best PracticesSession 2 – January 14, 2010
Presented by Catherine CroftonVice President, Sales & Marketing
Q4 Web Systems – Introduction
Web platform to manage IR websites and communications
Complete CMS control with workflow and collaboration
Customizable best practice templates & implementation
Automated news posting and dissemination
Detailed website records and audit trail
Social media and XBRL integration
Methodology
CICA Corporate Reporting Awards experience
Investis Quarterly
IR Global Ranking
UK IR Society
IR Magazine Awards
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
Link for previous IR Website Best Practice presentation:
“Never invest in a company that you don’t understand”
Warren Buffet
Top Improvements for 2010:
1. Provide immediate entry points to all users√
2. Provide a company snapshot (industry)
3. Detail market opportunity √
4. Communicate a clear strategy
5. Emphasize why leadership is suited to execute strategy √
6. Summarize ‘Why Invest?’ proposition √
7. Use technology to engage & increase accessibility
8. Broaden reach, increase accessibility & protect shareholder value via social media
√ These items have been covered in greater detail in our previous presentation:
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
Provide immediate entry points to key content for all users
Consider relationship to all audiences
1. Potential investor
2. New investor
3. Longer term investor
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
IR Index Page
http://www.danskebank.com/EN-UK/IR/Pages/investor-relations.aspx
Provide a snapshot of your company
At-a-Glance
http://www.bce.ca/en/investors/investmentoverview/investingbce/
At-a-Glance
https://www.credit-suisse.com/who_we_are/en/at_a_glance.jsp
At-a-Glance
http://www.shell.com/home/content/investor/shell_at_a_glance/
At-a-Glance
http://www.matrikon.com/corporate/investors/corporateinfo/index.aspx
Fact Sheet
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/images/BASF_Factsheet_Q3_2009.pdf
Detail your Market Opportunity
Market Opportunity
http://www.potashcorp.com/investor_relations/industry_overview/2008/our_business/global_development/
Communicate a Clear Strategy
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/index
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/index
Strategy
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/news-publications/images/BASF_Factbook_Strategy.pdf
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/profitable-growth/index
Strategy
https://www.credit-suisse.com/who_we_are/en/strategy.jsp
Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/dir_our_strategy.html
Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/update_2009/update_2009/
Scenarios – how we adjust our strategy
http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/scenarios/shell_energy_scenarios_2050.pdf
Strategy
http://www.imperial-tobacco.com/index.asp?page=50
Strategy
http://www.imperial-tobacco.com/index.asp?page=50
Strategy
http://production.investis.com/laird/about/strategy/
Emphasize why leadership is suited to execute strategy
Leadership – Communicating Board Skills
http://www.nexeninc.com/Governance/Board/Board_Bios.asp
Summarize your‘Why Invest?’ proposition
Why Invest?
http://www.potashcorp.com/investor_relations/why_invest/six_keys/
Why Invest?
Use technology to engage & increase accessibility
Customization – IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
Customization – 'My Page'
http://www.aviva.com/index.asp?pageid=3
Investor Surveys
http://basf.surveyworkshop.de/index.php?m=survey&id=60&t=4
Interactive online annual reports
http://www.envisionreports.com/enerplus/2009/25ma09048/index.html?voting=true
Sorting & filtering
http://www.adidas-group.com/en/investorrelations/events/default.aspx
Multi-media Q-Reports
http://www.cameco.com/investors/financial_reporting/quarterly_reports/2009_q3
Interactive Financials
http://ri.embraer.com.br/Embraer/PlanDinamicas.aspx?ln=en
Social Media Broaden reach, increase accessibility &
protect shareholder value
Twitter use for IR - by Sector
See full report:
http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adoption-of-twitter-for-investor-relations-during-q3/
More issuers integrating social media
http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ
More issuers integrating social media
http://www22.verizon.com/socialmedia
More issuers integrating social media
http://www.att.com/gen/press-room?pid=5000
TVI Pacific - Small Cap Social Media ROI
Objective Increase web traffic Improve liquidity Increase share price 35 % institutional target
Tactics Website redesign Twitter Facebook YouTube Flickr
Connect with us:http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
Results
Website visits up from 100/mth to 4,000/mth Social channels
Twitter 78 followers Flickr 1331 photos viewed YouTube 603 views Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)
Average daily trading increase of 55% Share price $0.06 before launch to $0.11 today
Read more about this on our blog:
http://www.q4blog.com/2010/01/11/tvi-pacific-shares-roi-of-using-social-media-for-ir/#more-1536
Proactive vs. Reactive use of Social Media
Proactive Early on Twitter,
YouTube and SlideShare
Front run issues with activists
Shapes the discussion Mitigates value
erosion
Reactive Late adopter Activist shaping truth
online and impacting media
Stock value eroded Moved aggressively to
execute on social media
Still working through issues
Q&A
Thank you!
Contact: Catherine Crofton1-877-426-7829 ext. [email protected]
http://twitter.com/CCrofton
www.q4blog.com
http://twitter.com/q4websystems
