Ipon2012 keynote

Cloud, Mobile & Social MediaSchool volg consumer!IPON2012

[email protected]+31647180864

@vincenteSlideshare.net/vincente

Wednesday, March 28, 2012

mailto:[email protected]


Vincent Everts?


• Einstein?


• "Your time is limited, so don't waste it living someone else's life"


•


Social Media

2.0


• Mijn Tools


Videoblogger

Talk to Me!


• kassa


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


Dell & Social Media


• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media


• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media


Location based Social Media


White pages Appje


Whit.li api


Lytro camera


Measure yourself


Bodymedia


SlideRocket


WeVideo


Urthecast Earth HD streaming


Gamification: Names recognition


Draw Something20 Million downloads/6 weeks


Gamification• 100.000 games

• 120.000 kids


internet connected TV

2010: 425.0002011: 820.0002013: 60%

bron: GfKWednesday, March 28, 2012

• Tablets everywhere!


Connected Cars


I can do better!


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Not always good!


Olie Future?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


Why callvia computer?


It’spersonal!


beta


YouTube uploadsper minute

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II


Make your own company TV Channel


www.yubby.comWednesday, March 28, 2012

Automatisch zoekenop 30 video netwerken


www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers


Who talks


Blogs demografie

Bron: Technorati 2008Wednesday, March 28, 2012

Free


Social Networking


“What are you doing in 140 characters”


15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page


The world is obsessed with Facebook


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





Ipon2012 keynote

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Transcript of Ipon2012 keynote