IP: valorisatie en monetization.
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Transcript of IP: valorisatie en monetization.
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Intellectual property lawPrimary rights• Patents• Copyright• Octrooi• Industrial Design Right• Trademarks• Trade dress• Trade secrets• Internet domain names
Sui generis rights • Database right• Indigenous intellectual
property• Industrial design rights• Plant breeders rights
Public domainOpen AccessCreative Commons
Public domainCrowd SourcingOpen AccessCreative CommonsWikimediaInternetarchive
Rijksmuseum haalt voorwaarden van collectie af
Intellectual PropertyThe economic and cultural importance of this collection of rules is increasing rapidly. The fortunes of many businesses now depend heavily on
intellectual-property rights.
The term "intellectual property" refers to a loose cluster of legal doctrines that regulate the uses of different sorts of ideas and insignia. The law of copyright protects various “original forms of expression,” including novels, movies, musical compositions, and computer software programs. Patent law protects inventions and some kinds of discoveries. Trademark law protects words and symbols that identify for consumers the goods and services manufactured or supplied by particular persons or firms. Trade-secret law protects commercially valuable information (soft-drink formulas, confidential marketing strategies, etc.) that companies attempt to conceal from their competitors. The “right of publicity” protects celebrities’ interests in their images and identities.
TrollsOctrooien worden ingezet om actief rechten af te dwingen
De term patent-troll wordt internationaal gebruikt voor veelal kleine bedrijven die zelf een octrooipakket opbouwen of beheren voor een groot bedrijf. Ze octrooieren ideeën maar produceren zelf niets. Ze zijn een regelrecht uitvloeisel van de octrooiwetgeving.
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Voor IP relevante kennis en disciplines
HOW TO?Locatiekeuze, relatie met citymarketing,
studentenhuisvesting, business to business, valorisatie, verbinding toegepast onderzoek en bedrijven,
toegepaste opleidingen, stage mogelijkheden, bedrijfsonderzoeksscholen, pooling van docentwerknemers,
business-netwerk-activiteiten, (inter-)nationale positionering van cluster, beurzen, pooling van research
en development, incubators, opzet van IP-bureaus, organisatiemodellen, vergroten inkomsten-
bronnen
Kennis van financiering van samenwerkings-modellen; opzetten van broedplaatsen en incubators ed.
Kennis van typen bedrijfsruimten; studenten-huisvesting en woonmilieus
Kennis van samenwerken tussen verschillende organisaties; netwerksturingen PPS en alliantie-management
Kennis van economischeprofilering; samenhang met regionale economie; relatie internationaal netwerk Kennis van gebieds- en
locatieontwikkeling; functiemenging; bereik-baarheid
Kennis van onderwijsprofilering;innovatieve leerconcepten;onderzoeksfaciliteiten;kennisnetwerken
Kennis van marketing, publiciteit; activiteiten off line / on line
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Partijen en de issues
Overheden:• Economische structuur versterken• Citymarketing• Gebiedsontwikkeling• Werkgelegenheid
Hoger Onderwijsinstellingen:• Versterken positionering• Toegepast onderzoeksopgave• Beter curriculum • Aantrekkelijk voor studenten,
bedrijven en docenten
Bedrijfsleven:• Innovatiekracht versterken• Concurrentiepositie verbeteren• Nieuwe producten nieuwe markten• Acquisitie en B2B
IP
IP is de schatkist
( Toegepast) Onderzoek is de sleutel
Innovatie is het effect
Waardecreatie met informatie
Informatie is de olie van de 21ste
eeuw
The sourcing, integration & development of product & business system innovations through win-win external partnerships to capture maximum commercial value
Kennis onder druk
Kennis, innovatie en IP
Valoriseren
Monetization
IP
Van wie is het ?
Innoveren met bestaand IP = ondernemen = (dikwijls) herschikken
not all the smart people work for you
Maatschappelijk Economisch
Wetenschappelijk
Onderwijs
Valorisatie
Monetization
product
informatie
advies kennis dienst
educatie
IP X creativiteit x organisatie = impact = product & dienst
Kunnen, moeten en mogen• Welke barrières zijn er
bedrijfsleven• Welke trends staan ons
te wachten• Bieden deze trends
nieuwe kansen• Of vormen ze extra
barrières
• Slimme mensen binnen en buiten onze organisatie
• Meerwaarde door en met externe en interne R&D
• Begin met een beters business model
• Maak gebruik van de beste ideeën van binnen en van buiten
• Multidisciplinair denken • Samenwerken met
kennisinstellingen en scholen• License in en license out
Schumpeter en Innovation
TransistorAround Christmas 1947, physicist William Shockley holed himself up in a Chicago hotel room. He feverishly filled pages he would later glue into his official notebook at Bell Laboratories, then the most important innovation hub in the U.S. The pages contained the design for something called a junction transistor—a grain-sized sandwich of silicon and germanium that would miniaturize the circuitry in telephone systems, radios, and televisions, and ultimately pave the way for computers.
MP 3
MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is an encoding format for digital audio which uses a form of data compression. It is a common audio format for consumer audio streaming or storage, as well as a de facto standard of digital audio compression for the transfer and playback of music on most digital audio players.
MP3 is an audio-specific format that was designed by the Moving Picture Experts Group (MPEG) as part of its MPEG-1 standard and later extended in MPEG-2 standard. The first MPEG subgroup – Audio group was formed by several teams of engineers at Fraunhofer IIS.
Streaming Technology 1920
Streaming video, delivered over the Internet, is about to engage traditional TV. In the early 1920s, George O. Squier was granted patents for a system for the transmission and distribution of signals over electrical lines which was the technical basis for what later became Muzak. During the late 1990s and early 2000s network bandwidth increased access to the Internet, use of standard protocols and formats, such as TCP/IP, HTTP, HTML and commercialization of the Internet.
3 D printing 1984
The concept of 3D printing really began to be taken seriously in the 1980s. The man most often credited with inventing the language of 'modern' 3D printer is Charles W. Hull, who used the term stereolithography—defined as a "system for generating three-dimensional objects by creating a cross-sectional pattern of the object to be formed"—in a 1984 patent. The modern power of the identical came to an end with the rise of digital technologies. Everything digital is variable.
Folklorist’s Global Jukebox Goes Digital
Intellectual Property/LegalP&G attorneys play a vital role in helping to build the Company's business while protecting its assets, and assuring its compliance with the myriad of laws and regulations that affect a multinational corporation. The foundation of our overall business strategy is superior technology, so protecting our internal investment in intellectual property is critical.
Procter & Gamble Co., the world’s largest consumer-products company, sued a manufacturer of private-label products for patent infringement.
The suit, filed July 20 in federal court in Cincinnati, accused Team Technologies Inc., of Morristown, Tennessee, of infringing three patents related to tooth-whitening products.
Connect+Develop It's our version of open innovation: the practice of tapping externally developed intellectual property to accelerate internal innovation and sharing our internally developed assets and know-how to help others outside the Company.
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