App monetization
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APP MONETIZATION It’s Gold Rush out there claim yours before it’s all gone
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>> What is App Monetization >> App Monetization Models >> Apple iTunes App Store >> Amazon Android App Store >> Google Play Store >> Sample Apps & Monetization Strategy
Transcript of App monetization
APP MONETIZATION
It’s Gold Rush out there claim yours before it’s all gone
Mobile app revenue projected to explode by 2016
Forecast: 50 billion mobile app downloads in 2012
Video Is The Fastest Growing Mobile Application: 2/3rds of All Mobile Data In 2015
Market For Mobile Health Apps Projected To Quadruple To $400 Million By 2016
MONETIZATION1. To establish as legal tender.2. To coin (money).3. To convert (government debt) from
securities into currency that can be used to purchase goods and services.
Key Metrics
New Users, Active Users, Retention:
What Do My Users Want?
Magic
Simplicity
Unique
Engaging Experience
The WOW Factor
Discovery
Mobile Ad Growth
How to Monetize? – A Million Dollar Question to make Your first Billion Dollar
Content.
This category is probably most familiar to everyone. When it comes to content, people are willing to pay for ebooks, music, and movies. In addition to purchasing, a lot of content can be rented temporarily, like streaming a movie.
Spotify
Netflix
Amazon ebooks
Consumable apps.
These are apps that are used and then finished. An example is a game with a fixed set of levels, once each level has been completed the game is “done” and has been consumed.
Temple Run
Angry Birds
Talking Tom
Subway Surfer
Apps as a Service.
Just like software as a service there are apps that provide a service. Sparrow was a great example of this type of good, it was a service that the user used as an app on their phone. Things is another example.
Things
Mint
Sparrow
Additional in-app items or functions. In many apps one of the new revenue drivers is to provide additional functionality, game pieces, or features for a fee. An example of this is the additional brushes you can buy in Paper’s app.
Draw something
Paper
Video
PAPER
Here are some of the common monetization strategies:
•Free app with advertisements or sponsorship
•Free app with in-app purchases for one-time items/functions
•Free app with in-app recurring subscription
•Paid apps (and there are all sorts of hybrids of this model, like a free “lite” app that entices users to upgrade to the paid version, or a paid version without advertisements, etc.)
Why people agonize over buying apps
•Buyer’s remorse.
•Lack of information.
•Apps aren’t refundable.
•Discovery.
•Price.
•Form factor.
•Ratings.
•Friction.
Applying this to App Marketing
•People don’t like buying software from websites, they want to buy •software and products from people.
•Software has an ongoing tax with maintenance, so price apps to account •for ongoing maintenance and improvements.
•Create a high quality app.
•Have a presence outside of the app store.
•Drive ratings and reviews for your app.
•Remove friction.
•Pick an appealing price point.
•Leverage promotions.
•Create a marketing message that brings perspective.
ANALYTICS
Know Your presence
Know your users
Know where you stand
Know when did u make it to the top
Know what user wants
Knowing is everything
Source
Great old Google.com
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