IP for Sports broadcast
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Transcript of IP for Sports broadcast
The 3 Ring Circus of TV ProductionRemote collaboration & use of cloud technologies
Who is the Pac-12?TWO ENTITIESThe CONFERENCEOne of the 5 “Power” College Conferences12 Universities in 6 Western statesMore NCAA titles than any other conference, closing in on 500100 Years OldContent licensed to Fox and ESPN
The NETWORKSLaunched August, 2012, located in San Francisco Independent Media Company operating 6 regional and 1 national sports
networks and digital properties (TVE)Affiliates include Comcast, Spectrum, Dish Network, SlingTVProduce 850 live events for linear distribution, between August and May
https://vimeo.com/206512500/312a1676d4Produce additional events for Twitter and additional content for Facebook
Live
ContextChallenges
At Launch: Approximately 75 of the 850 broadcast events garner “big” audiences• The remainder (~775) need to be produced live and as inexpensively as
possible• Editorial voice and production values need to be maintained across all
events
Now: Increasing demands for unique content for OTT and digital distribution • Production of additional full events (Twitter), behind the scenes (Facebook
Live), bonus coverage (TVE) did not exist at launch, but are now important part of Production Operations
The 3 Ring Circus of Live, Remote TV Production
NetworkDistributi
on
• Scheduling & Log• Playlist manipulation and management
• Asset management• On-air operations• On-air GFX• Reporting & Recon
FieldProductio
n
• Camera• Switching• Mixing• Replays• GFX• Communication• Internet Access
Acquisition
• Signal Transmission• Multi-path• Bi-directional• Low latency• Lower cost than video
Acquisition (aka Transmission)Connectivity as the foundation for all things
• Video is out & Data is in
Pros• Multi-path & Bi-directional – allows for collaboration• Low latency – improves production quality & values• Lower price point overall• Unlimited use – connect upon arrival• Services and communications
Cons• Complexity / New vendors in a new space / Staffing skill set
Acquisition
Big, fat, bi-directional pipes connecting
100+ venues back to the to Studios
Enhancing “Traditional” Field Productions
Enhancements achieved with improved connectivity• Enhanced Productions
• Operators and artists stay in the Studio & work multiple games• Easy to add resources advantageously• Less staff to travel = lower costs• Hardware is centralized & easier to maintain
• More topical content from Studio to Field• Packages and profiles can be more timely
• Immediate transfer of highlights from field to Studio• No waiting for game breaks to send content
• Scenics & other content ingested directly to EVS• No hard drives or tapes to ship or send
• Improved communications • 4 digit dialing, faster Internet access
Big, fat, bi-directional pipes permit collaboration
FieldProducti
on
HTTPS://VIMEO.COM/208153188/CCA9BF243F
Field Production in the StudioCentrali
zedProducti
on
Efficiencies achieved with improved connectivity• Camera leads and audio stems fed directly to Studio• Majority of crew works from home Studio – Video switching, audio mixing
all GFX, instant replay, even Talent could call the game from the Studio• TD, Director, Producer & Operators work at Studio & work multiple games• Easy to add resources advantageously• Less staff to travel = lower costs• Hardware is centralized & easier to maintain• Can deploy more resources advantageously
• Game highlights immediately available• Exploit content across all platforms (Digital, other games and Studio shows)
• Return path with audio mixes• Post game interviews quality super high
Further exploitation of connectivity
COLLABORATION EXAMPLEhttps://business.facebook.com/Pac12Conference/videos/10153516907446801
/
Distribution (aka Master Control)Trying to move aggressively towards the Cloud for Linear & Digital
• Virtualized processes – available today• Transcoding and versioning (Elemental)• Content acquisition, QC, ingest• Workflow automation (AWS)• Content storage (AWS)
The promise of tomorrow, virtualized processes – the “webification” of TV• Content scheduling (Log), Playlist manipulation and execution, Asset
management, On-air operations, GFX, Secondary events, Real-time reporting and reconciliation (Air-checks)
Expected Benefits & Attributes• Ability to “accordion” operations to meet peak needs• Pay as you go Opex model
Unrealized potential
Distribution
RISKS & CHALLENGES
Adoption rateFears surrounding securityDisplacing entrenched tech is never a picnicLevel of captivity with cloud vendor(s)Staffing skill set shift (internally & with
vendors)
“Friends don’t let friends build data centers”
Infor CEO Charles PhillipsAWS 2014 San Francisco Summit
Take away
MICHAEL HARABINPAC-12 [email protected]