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Info Media Sports Broadcast & Sponsors Research Samples (Egypt/UAE)
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Transcript of Info Media Sports Broadcast & Sponsors Research Samples (Egypt/UAE)
“Pro Grow Sports Investments”
October 2013
Solutions for Investments in Sports & Sponsorship
Research Samples Benchmark | Research | Analyze
Info/Media_Sports “INFO, n. long form: information: A collection of related data. , “Media, n. plural of medium: Formats for presenting information “Sports, n. plural sports: athletic activity that uses physical skills, often competitive, Sports competitions are partially financed by sponsors financially or through the provision of products or services for promotional purposes and as a communication tool to generate publicity, gain media exposure, and obtain access to a wider audience” Wikipedia
v. 1. A company dedicated to best practices in Sports & sponsorship information services. 2. A system for increasing return from sports sponsorship opportunities, reducing waste & measure ROI .3. A company offering the latest in media information services & logo exposure recognition technology. 4. An INFOMEDIA B.V Service
Message From IMBV Team As Middle East leading sports marketing research Firm, assumes responsibility for sports communication planning requirements in the region. And Our Mission since our inception was to create tools that bring accountability in the planning, control and development of sports communication in the Middle East region. And Within this scope of our Sports marketing research service, we worked hard for more than 5 years to develop a versatile range of decision-making tools for sponsors, advertisers, Clubs, and events right Holders to help and supports them in their business & communication activities planning, Implementation & evaluation process.
“Welcome to a New Era in Sports Marketing Planning & Evaluation”
Planning & Control Instruments
Value & Usage of Our services • Our researches are fundamental for efficient planning for sports
sponsoring as well as a useful controlling instrument for the measuring the efficiency and impact of sport sponsoring.
• Our researches Provides information that is used as a Planning, controlling & evaluation instruments for clients using sports as a media and communication tool with criteria which permit comparison & ranking and are analogous to those used in classical media planning and evaluation.
• Our researches Evaluate sponsoring engagements that leads to optimization
• Our researches Measures the media presence & exposure of advertising media (clubs, events, leagues…) and advertising vehicles (panels, shirts) and associate the results with Monetary value.
• Our researches is the only source in the region that Determine and credit the sports broadcast- sponsorship-performance values in the Middle East region
• Our researches Certificates and document Sports Media & Vehicles Media performance through our rating Report.
Started in Egypt 2007 for serving different Stakeholders involved in the business of sports & Communication in the Middle East & Africa Region.
Our Goal– Produce & Provide All Sports Marketing & Media Information from one single source to different stakeholders in the sports marketing industry.
Our services cover Sports Media Coverage auditing, Sports Marketing consulting, Strategic marketing research, Strategic planning, Copy rights Auditing, Sports Marketing Media research and information services.
Our Key clients groups
• Commercial sponsors
• Media & advertising agencies
• Sports Marketing Companies
• Clubs and leagues
• Competitions & major Events
• Sports governing bodies
Syndicated Services
AD HOC Services
And More…………………
Services
• SportsFORT™���Sports Media Monitoring, Syndication & Archiving
• SportsREACH™���Sports Audience Research
• SportsSee™���Sports Sponsors Exposure Measurement
• SportsV™���Sports Exposure Evaluations (CPT, Advertising Value)
Syndicated information services are designed to provide meaningful and relevant general information to our clients in a timely manner; however, it can also include specific information according to clients requests to give them sense of their own activities.
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Egyp1an League Arab Federa1on Cup African Champions League Asian Champions League
Source: InfoMedia Sports (Egypt Sports Broadcast Coverage Survey, April 2013)
Egypt Sports Events Broadcast Coverage In News -‐ Egypt Terrestrial Channels -‐ W1, April 2013
HH:MM:SS
Egypt League Team’s Share of News TV Coverage -‐ Week 1, April 2013
Telephonat Bani Sweif 10% Wady Degla
10%
Haras El Hedoud 10%
Ghazl El Mahallah 10%
Daklia 9%
Petrojet 9%
Al EEehad El Sakandary
8%
El Entag El Harby 8%
Ahly 8%
Makasa 8%
Al Mcaloon 5%
IEhad Al Shorta 5%
Source: InfoMedia Sports (Egypt League Survey, Week 1, April 2013)
Egypt
Egypt League Team’s Broadcast Coverage in News -‐ Week 1, April 2013
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Telephonat Bani Sweif
Wady Degla Haras El Hedoud
Ghazl El Mahallah
Daklia Petrojet Al EEehad El
Sakandary
El Entag El Harby
Ahly Makasa Al Mcaloon IEhad Al Shorta
Egypt
Source: InfoMedia Sports (Egypt League Survey, Week 1, April 2013)
HH:MM:SS
Sports Broadcast Coverage in News -‐ UAE Sports Channel (By Sport Type) -‐ W1, April 2013
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Soccer Basketball Equestrian Tennis Handball Rally
Source: InfoMedia Sports ( UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE
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Sports Events Broadcast Coverage In News – UAE Sports Channels -‐ W1, April 2013
0:33:30
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UAE Pro-‐League
Bundesliga Shaqab Endurance
NBA Champions League
UAE League Basketball
Dutch league Miami tennis Championship
UAE League Handball
Arab FederaZon
Cup
UAE League first class
European Rally Crosse
Car
Al Ain InternaZonal Championship for Youth
Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE
HH:MM:SS
Eredivisie
Sports Content Offer In Abu Dhabi Sports TV According to Production origin – Week 1, April 2013
Local Content 75%
InternaZonal Content 23%
Regional Content 2%
Local Content
InternaZonal Content
Regional Content
Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE
TV Sports Offer in Abu Dhabi Sport Channel by Event – Week 1, April 2013
World Professional Jiu Jitsu Championship
46%
GCC Championship for Youth Volleyball
17%
Al Ain InternaZonal Championship for Youth
11%
Abu Dhabi Desert Challenge 9%
Asian NaZons Qualifiers 9%
Olympics London 2012 8%
Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE
UAE Pro League Team’s Broadcast Coverage Ranking & Share of TV Coverage -‐ Week 1, April 2013
Source: InfoMedia Sports (UAE Pro League Survey, Week 1, April 2013)
UAE
Ranking Team Broadcast Time (HH:MM:SS) Share%
1 AlShabab 16:43:49 12.91
2 AL Nasr 12:25:21 9.58
3 Bany Yas 12:24:53 9.58
4 Ahly (UAE) 12:19:01 9.50
5 Al Ain 10:55:13 8.42
6 El-‐Wehda 9:27:07 7.29
7 Ajman 9:13:55 7.12
8 Al Jazeera 7:45:53 5.99
9 Dibba Al Fujairah 7:38:46 5.90
10 Al Dhafra 7:34:54 5.85
11 Dubai 7:30:55 5.80
12 Al Wasl 6:17:33 4.85
13 Ethade Kalbaa 5:28:54 4.23
14 Elshaab 3:51:24 2.98
UAE Pro League Team’s Share of News TV Coverage -‐ Week 1, April 2013
Al Ain 21%
Ahly (UAE) 20%
Elshaab 8% Dubai
7%
Dibba Fujairah 6%
Ajman 6%
AlShabab 6%
El-‐Zafra 5%
Ethade Kalbaa 5%
El-‐Nasr 4%
El-‐Wehda 3%
Al Jazeera 4%
Alwasl 3%
Bany Yas 2%
Source: InfoMedia Sports (UAE Pro League Survey, Week 1, April 2013)
UAE
UAE Pro League Team’s Shirt Sponsorship By Business Category – April 2013
UAE
Governmental Services 20%
Banking Services 14%
Investment group 14% Petrolim company
10%
Professional Services 7%
Industrial Services 7%
property developer 7%
Aerospace 3%
AutomoZve 3%
Hotels 3%
onshore faciliZes 3%
Entertainment 3%
Trade Fair 3%
Beverage 3%
30+ Brands
Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)
UAE Pro League in Stadium Share of Advertising Expenditures -‐ By Business Category April 2013
UAE
Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)
17.3
13.8
10.2 9.3 8.9 8.4
7.1
5.3
2.7 2.7 2.7 2.7 2.2 2.2 1.8 1.3 0.9 0.4
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2.0
4.0
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20.0 85+ Brands
Top 10 Brands Share of Advertising Expenditures ( Stadium Advertising ) UAE Pro League -‐ April 2013
UAE
eZsalat 18%
ADIB 16%
nike 14% AUDI
12%
osn 12%
sport360.com 12%
fantasy.proleague.ae 5%
BOREALIS 4%
CEPSA 4%
Almasraf 3%
Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)
Base: Top 10 Brands
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