INTUITION™Digital Signage Merchandising System

Intuition™ Overview Portfolio of digital signage solutions

designed specifically for retail applications Focus on interactive merchandising

applications– Provide targeted messaging and information to

the shopper at the point of decision– Product information “triggered” by a variety of

shopper actions• Approaching a merchandising display• Picking up or “lifting” a SKU• Interacting with a touch screen• Pressing a button

Interactive content designed by MTI’s creative services group

– Expertise in retail experience design

Intuition™ Value Proposition:Customer Benefits

Empowers shoppers with the information they need to make the purchase decision

Most useful with products or services that have complex or non-visible:– Feature sets– Applications– Interactions with other products

or services

Intuition™ Value Proposition:Retailer Benefits

Increased shopper engagement• Higher brand awareness• Spend more time in the store

Cost reduction• Fewer returns due to false

expectations• Less employee time spent with the

shopper

Net profit generation• Sales uplift• Increased shopping basket (higher

accessory sales)

INTUITION™ - Digital Signage Solutions for Retail

Intuition™

LIFTSKU-Activated

Intuition™

SCOUTProduct Finders

Intuition™

CASTDigital Signage

Allows customer to find & compare product through

on-screen interaction

Presents SKU-specific content and information triggered by customer

interaction with product

One screen or thousands with robust content creation

and management service

Intuition™ Lift SKU-Activated Merchandising

Takes advantage of the shopper’s natural inclination to pick up a product of interest

Use in conjunction with MTI’s Freedom system to create powerful interactive experiences

Intuition™ Lift SKU-Activated Merchandising

Use with MTI’s OnSite® merchandising systems– Push buttons located adjacent

to each product activate messaging

– Buttons can illuminate to reinforce the product-to-message relationship

– Useful for products that are not normally picked up

Intuition™ Scout Product Finder

Shopper engages with an interactive menu-driven display that helps narrow down the selection to a few product choices– Use of an “attract loop” draws

attention to the Scout system– Available with touch-screen or

button driven menus

Intuition™ Scout Product Finder

Graphical user interface to MTI’s OnSite® switching systems– HT: Product Finder / Switching

system for Home Theater components

– ME: Product Finder / Switching system for Mobile Electronics components

Intuition™ CastDigital Signage

Conveys targeted messaging to shoppers throughout the store– Product promotions

– Brand building

– Community news and events Full scheduling and display

configurations– Change messaging throughout the

day and week

– Define regions within the display with different content sources

Intuition™ Hardware Platforms

Intuition™ XS (Extended Solution)– Full featured Windows XP platform– Remote content management, system

monitoring and activity reporting Intuition™ ES (Embedded Solution)

– Solid state media player platform– Supports small screen sizes (8” & 10”)

for shelf-edge apps Intuition™ AN (Alpha-Numeric Solution)

– Alpha-numeric platform for Product Finder applications

– Battery powered – installs anywhere in store

Lift – SKU-Activated Merchandising Scout – Product Finder Cast – Broadcast Digital Signage Full Color Graphics Displays Activity Logging Network Connection Required Remote Content Management & Log Reports

Digital Sign Scheduling Capabilities Limited

System Monitoring

Battery Operation – No Power Required

XS

ES

AN

Intuition™ XS Extended Solution

The only digital signage system designed specifically for retail applications– Robust tools

(CommandPoint) for remote management of content

– Interfaces to MTI triggers for SKU-activated applications

– In-store tools (Manager Mode) to quickly and easily respond to planogram changes

Intuition™ ESEmbedded Solution

Perfect for environments where a network connection is not feasible

– Provides many of the same capabilities as Intuition XS at a lower price point.

– Solid state media player for the highest reliability and uptime.

– Content and planogram information (SKU mapping) is stored on a removable CF Card.

– Windows software application defines the relationships between content files and SKU positions. Content is easily updated by authoring a new CF Card or USB flash drive.

Available as a stand-alone player or an integrated “All-In-One” player and monitor

Intuition™ ANAlpha-Numeric Solution

Battery powered “install anywhere” Product Finder. – Navigable alpha-numeric menu

quickly identifies the needed products

– Low maintenance with maximum battery life

– Uses 3 or 6 standard D cells and runs for 10-12 months with normal use.

– Data and interactive menu structures are stored on a solid state SD card.