Fashion DesigningFashion DesigningRajesh RajRajesh Raj+91-96405-+91-96405-9433594335 Basic concept of FashionBasic concept of FashionDesigningDesigningWhat is Fashion designWhat is Fashion designis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its coreproduct having a builtininobsolescenceobsolescenceusually of one to two seasons. A season isdefined as eitherusually of one to two seasons. Aseason is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design isgenerally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. Whileallarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858could be considered as fashion design.design, only clothing created after 1858could be considered as fashion design.Some fashion designers are self-employed and design forindividual clients.Some fashion designers are self-employed and design forindividual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well asthosethat follow established fashion trends. Mostfashion designers, however, work forthat follow established fashion trends. Mostfashion designers, however, work forapparel manufacturers, creating designs of mens, womens, and childrensapparel manufacturers, creating designs of mens, womens, and childrensfashions for the mass market.Large designer brands which have a 'name' asfashions for the mass market.Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team ofindividual designers under the direction of a designerdesigned by a team ofindividual designers under the direction of a designerdirector.director. Types of fashionTypes of fashionThere are three main categories ofThere are three main categories offashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:Haute coutureHaute coutureReady-to-wearReady-to-wearMass marketMass market

Fashion DesigningFashion DesigningRajesh RajRajesh Raj+91-96405-+91-96405-9433594335 Basic concept of FashionBasic concept of FashionDesigningDesigningWhat is Fashion designWhat is Fashion designis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its coreproduct having a builtininobsolescenceobsolescenceusually of one to two seasons. A season isdefined as eitherusually of one to two seasons. Aseason is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design isgenerally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. Whileallarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858could be considered as fashion design.design, only clothing created after 1858could be considered as fashion design.Some fashion designers are self-employed and design forindividual clients.Some fashion designers are self-employed and design forindividual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well asthosethat follow established fashion trends. Mostfashion designers, however, work forthat follow established fashion trends. Mostfashion designers, however, work forapparel manufacturers, creating designs of mens, womens, and childrensapparel manufacturers, creating designs of mens, womens, and childrensfashions for the mass market.Large designer brands which have a 'name' asfashions for the mass market.Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team ofindividual designers under the direction of a designerdesigned by a team ofindividual designers under the direction of a designerdirector.director. Types of fashionTypes of fashionThere are three main categories ofThere are three main categories offashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:Haute coutureHaute coutureReady-to-wearReady-to-wearMass marketMass market

Fashion DesigningFashion DesigningRajesh RajRajesh Raj+91-96405-+91-96405-9433594335 Basic concept of FashionBasic concept of FashionDesigningDesigningWhat is Fashion designWhat is Fashion designis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its coreproduct having a builtininobsolescenceobsolescenceusually of one to two seasons. A season isdefined as eitherusually of one to two seasons. Aseason is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design isgenerally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. Whileallarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858could be considered as fashion design.design, only clothing created after 1858could be considered as fashion design.Some fashion designers are self-employed and design forindividual clients.Some fashion designers are self-employed and design forindividual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well asthosethat follow established fashion trends. Mostfashion designers, however, work forthat follow established fashion trends. Mostfashion designers, however, work forapparel manufacturers, creating designs of mens, womens, and childrensapparel manufacturers, creating designs of mens, womens, and childrensfashions for the mass market.Large designer brands which have a 'name' asfashions for the mass market.Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team ofindividual designers under the direction of a designerdesigned by a team ofindividual designers under the direction of a designerdirector.director. Types of fashionTypes of fashionThere are three main categories ofThere are three main categories offashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:Haute coutureHaute coutureReady-to-wearReady-to-wearMass marketMass market

BE FASHIONABLE. STAY FASHIONABLE.LOOK FASHIONABLE.FASHION. The universal language of every soul.

Fashionis a general term for a popular style or practice, especially in clothing footwear accessories make up body piercing or furniture Fashion refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behaviour. Fashion also refers to the newest creations of textile designers.The more technical term,costume, has become so linked to the term "fashion.

Fashion season is defined as either Autumn/Winter or Spring/Summer.Fashion design isgenerally considered to have started in the 19th century with Charles Frederick Worth,father of Haute-Couture,who was the first designer to have his designer label sewn into the garments that he created. House of Worth was his label.

Haute-Couture (hi fashion)

Prt-A-Porter (ready to wear)

Mass market

Frenchfor "high sewing" or "high dressmaking" or "high fashion , refers to the creation of exclusive custom-fittedclothing.Haute coutureis made to order for a specific customers or wearers measurements and body stance, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques."Couture"means dressmaking, sewing, or needleworkand "Haute"means elegant or high.Haute Couture is a "protected name" that can be used only by firms that meet certain well-defined standards by Chambre de commerce et Dindustrie le Paris.

Design made-to-order for private clients, with one or more fittings.Have a workshop (atelier) in Paris that employs at least fifteen people full-time.Must have twenty full-time technical people in at least oneatelier(workshop).Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.

or prt--porter is the term for factory-madeclothing, sold in finished condition, in standardized sizes. Designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known asFashion Week. The Fall/Winter shows take place in February, and the Spring/Summer collections are shown in September.

is ready-to-wear garments in mass.is available in large quantities and standard measurements.uses cheap materials or fabrics, creatively used, to produce affordable fashion.use simple production techniques therefore to sell at cheaper rates.are fashion available both in brands and on streets.

AreaBriefMarketWomens day wearPractical, comfortable, fashionableHaute-couture, ready-to-wear, mass marketWomens evening wearGlamorous, sophisticated, suited for occasionsHaute-couture, ready-to-wear, mass market

Womens lingerieGlamorous, comfortable, washableHaute-couture, ready-to-wear, mass market

Mens day wearCasual, practical, comfortableTailoring, ready-to-wearMens evening wearSmart, elegant, formal, apt for occasionTailoring, ready-to-wear

Kids wearTrendy or classy, practical, washable, functionableReady-to-wear, mass marketTeenage girl wearColorful, comfortable, glamorous, prettyReady-to-wear, mass market

AreaBriefMarketJeans wearUnisex, democratic, comfortable, practical, functionalReady-to-wear, mass market

Sports wearComfortable, practical, well ventilated, washable, functionalReady-to-wear, mass market

Knit wearRight weight and color for the seasonReady-to-wear, mass market

Outer wearStylish, warm, Right weight and color for the seasonReady-to-wear, mass market

Bridal wear Sumptuous, glamorous, classicHaute-couture, ready-to-wear, mass marketaccessoriesStriking, fashionableHaute-couture, ready-to-wear, mass market

Research Theme/ Mood boardInspiration boardIllustration boardClient boardAccessory boardFlat sketch board / tech packTrim and fabric boardMuslin fits (toile)Actualising the garmentCosting Presentation

Type of collection Trend forecastMaterial availabilityTheme and inspiration SeasonStory lineClients profileBudgeting and costing

OccasionsSeasonsActivitiesInterestsSocial interestsObjectsNatureEmotions

etc

Age groupSocial statusIncomeInterests and hobbiesDemography or geographySeason or activityMarital statusCharacterAttitudeMotto in lifeRole model

Accessories can be categorised mainly into 3 types:

Carried AccessoriesWorn AccessoriesDetachable AccessoriesCanes, handbags, swords, hand fans, parasols, umbrella etcJackets, boots and shoes, cravats, ties, sunglasses, belts, gloves, muffs, jewellery, watches, shawls, scarves, socks, stockings etcAigrettes, lapels, pins and badges etc

the blue print of making a garmentthe proportional drawingon construction of garment seam types and placement stitching and its types trims and fabricsnumber of pieces to constructnumber of colors for the same designsizes

EmbellishmentsClosures (buttons, hooks etc)LacesThreadsFusing materialLabel (brand name)Fabric swatches

Are done by either using draping method or pattern making methodThis is the process of test fit done before actualising on real fabric.It helps in correcting any ill fit or flaws in the garment.Is done on cheaper fabrics

Muslin fit or toile are transferred onto real fabrics after alteration or correction if anyThe transferring is done with the help of tracing wheel, scales and markers

Includes all expenses inherited during the development of every single garment piece. Later a price is put up on the basis such that all the expenses + profit is incurred back.Can hike any % of the total net expense to gain back any % of profit

Collection launch at a fashion runwayRetail store exhibitionExhibition to clientE -store launchPresenting to the in house head designer

Fashion keeps inviting and exploring new lands and base when every time a new design develops. But the concepts and process involved remains the same and design derivation are always fresh, crisp and edgy. Fashion will never fade its face in any era. Fashion in you showcase the outlook who you are as a person.