INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.

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Transcript of INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.

Page 1: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.
Page 2: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.

INTRODUCTION

Page 3: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.

We are here to talk about “social media,” right?

So, let’s start here.

Page 4: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.
Page 5: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.
Page 6: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.
Page 7: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.
Page 8: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.

Seriously, though.

Social media best practices.

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Page 10: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.
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Who am I?

The great cartoon lady, duh!

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Hi, I’m Molly!

• Social media manager (community manager)

• Virgo• Optimist• ENFP (Extrovert, Intuitive,

Feeling, Perceiving)

• ShowPony/Strategies 360• 14 offices across the West

and in Washington D.C

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Page 14: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.

I like to think of myself as an…overly social individual who came up at a time when social media was taking off.

• I’m a story-teller• Social media is my current story-telling

platform • My experience is with helping

organizations tell their unique story online

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What is a Facebook PAGE you (actually) LIKE?

What do you like about them?

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Page 17: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.
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A page could use some help if…• One long stream of

consciousness• Off-Brand• Too personal to the poster, not

the business• Oversharing• Posts are not consistent• Voice is not consistent• Posts look amateur• Spelling errors• Inside jokes• Too many #hashtags

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“Crumb Controversy”

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Do you remember this?

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Burlington Coat Factory

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EVERYONE…

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HAS A STORY TO TELL.

(…what matters is HOW you tell it.)

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Social media really is a great tool. (Really.)

• Opportunity to create the space that you want with your messages and your visuals

• Customer Service!• Instant gratification of

messages and posts• Get the “inside scoop”

(behind the scenes photos)• Organization’s culture

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Sometimes, I can be a broken record.

• “Don’t be the ostrich with your head in the sand”• “In social media there is NOOOOO silver bullet”• “Have a balanced diet of vegetables and candy”• “Creativity takes courage. Be courageous”• “Imitation really is the sincerest form of flattery”

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Above all, the TWO most important thing when managing a social media channel are…

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TRUST

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CONSISTENCY

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MISCONCEPTIONS

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“Social media is a strategy”

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“Social media is a job for an intern”

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“Social media is free and easy”

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“We don’t need a social media plan”

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LET’S TALK SHOP.

Goals, appearance, LIKES, content streams and helpful tools.

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What is your page’s GOAL?

No really, why are you here?

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What should your social media page LOOK like?

Sisters. Not distant cousins.

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What do I look for?

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How do you get more LIKES, FOLLOWS on your page?

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Facebook Paid Growth Tactics

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Facebook Paid Growth TacticsPromoted Post

Sponsored Story Traditional Facebook ads

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Facebook Organic Growth Tactics(@mention campaigns)

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How to create a GREAT social media content stream?

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Real. Life. Examples.

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Save Bristol Bay

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Save Bristol Bay – Rally the Crowd

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Save Bristol Bay “50 States Strong Against the Pebble Mine”

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Visit Skagit Valley(Economic Development Association of Skagit County)

Thursday, May 23, 2013

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Visit Skagit Valley(Economic Development Association of Skagit County)

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Visit Skagit Valley(Economic Development Association of Skagit County)

Washington’s Governor Inslee announcing the temporary bridge opening – June 18

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Idaho Gives

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The Dime Colorado – Phase #1

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The Dime Colorado – Phase #2

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The Dime Colorado – Content Themes

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Bristol Bay Native Corporation

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I am “Proud to be from Bristol Bay”

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What are helpful tools for implementing social media strategy?

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Content Management Systems

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Content Management Systems

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Social Media Editorial Calendar

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Helpful Tools

• Desk timers• Scheduling• Social Media

• Brainstorm Sessions• Platform Clarity• ROI – Link Trackers

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Page 63: INTRODUCTION We are here to talk about “social media,” right? So, let’s start here.

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