Introduction to what.digital - Growth Hacking & MVP ... · PDF file Expertise in business...

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Transcript of Introduction to what.digital - Growth Hacking & MVP ... · PDF file Expertise in business...

  • Introduction to what.digital

  • Confidential

    ● We help companies launch products online and grow their digital business

    ● Led by digital professionals with world-class experience

    ● Company founded in 2015, based in Zurich with a globally distributed team

    ● We are a trusted partner for founders, owners and entrepreneurs at startups, innovative, established middle-sized companies and corporate innovation teams and departments

    ● We combine the best from marketing and technical worlds with business success in mind.

    Find out more at www.what.digital

    About what.digital

    2

    http://www.what.digital

  • Confidential

    what.digital Team - Digital Strategy Lead, Partner

    3

    ● 15+ years of experience in online marketing, development, digital strategy & digital project management

    ● Delivery of web development, SEO and digital marketing strategies for international brands, including HSBC, Victorinox and recently some leading Swiss and international startups.

    ● M.S. in Business Computing, Poznan University of Economics

    ● More about Luke on LinkedIn - linkd.in/LukeSz Luke Szkudlarek Digital Strategy Lead

    http://linkd.in/LukeSz

  • Confidential

    what.digital Team - Technical Lead, Partner

    4

    ● 8 years of experience in analytics, web development and digital marketing

    ● Proven expertise in Project Management for digital projects, specialising in MVP concepts and lean development.

    ● Managed digital marketing for clients such as SBB, UPC Cablecom and Dow Chemicals

    ● B.A. in Business Administration from University of St. Gallen

    ● More about Mario on LinkedIn lnkd.in/dc2Hp2i Mario Colombo

    Technical Lead

    https://www.linkedin.com/in/mario-colombo

  • Confidential

    what.digital Team - Marketing Lead

    5

    ● 5+ years experience in marketing and business strategy

    ● Expertise in business development & growth

    ● Extensive SEO, SEA, Social Media and Web Development experience

    ● PhD in the DFG Research Training Group IUTR & Trier University. Diploma thesis in cooperation with Stanford University

    ● Member of the organizing team Startup Weekend Zurich

    Dr. Gero Kühne Head of Online Marketing

  • Confidential

    what.digital Team - Senior Project Manager

    6

    ● 5+ years experience in digital marketing

    ● Strong focus on content and influencer marketing and social media

    ● Worked in agencies across the UK and Australia

    ● First Class Honours in Business and Marketing with the University of Essex

    ● More about Kelly on LinkedIn

    Kelly Stafford Senior Project Manager

    https://www.linkedin.com/in/kelly-stafford-a097a772/

  • Confidential

    Our Differentiators

    7

    THE CRITERIA

    NETWORK AGENCIES

    SPECIALIST AGENCIES

    All under one roof

    Cost efficiency

    Speed of delivery

    Independent business model

  • Confidential

    Service Catalogue

    8

    MVP DEVELOPMENTDIGITAL SALES STRATEGY

    GROWTH HACKING

  • Confidential

    LEADERS

    TRUSTED PARTNERS

    SPECIALISTS & OPERATIVE

    what.digital Team - Resourcing model

    9

    ● Lean and efficient

    ● High-quality, Swiss customer interface

    ● Flexible access to a proven network of partners

    ● Operative resources for selected tasks

  • Confidential

    Maciej Senior Developer

    Frontend Styling & Animations

    what.digital Senior Team Members

    10

    Dominik Senior Developer

    Wordpress

    Chris Senior Developer

    Frontend Applications Ionic /

    Reactjs

    Kelly Stafford Senior Project Manager

  • Confidential

    what.digital Team

    11

    Jola QA Specialist

    Elliott UX Architect &

    User-Centric Design

  • Confidential

    Technologies we love

    Web Analytics

    12

    Web Development App Development

    webpack

  • Showcase Web Development

  • Confidential

    Swisspeers - SEO

    15

    ● Erarbeitung der Keyword Strategie

    ● Inhaltliche Optimierung der gesamten Seite

    ● Erfolgreiche Indexierung auf Platz 1 für das Keyword Crowdlending in der Schweiz

  • Confidential

    Energie 360 - swisscharge.ch B2B Case Study

    - Anbieter von Ladestationen für Elektroautos

    - Google Adwords Kampagne seit 2016

    - Wachstum von 0% auf 30% Marktanteil

    16

  • Confidential

    Kendris MVP - iOS & Android Apps

    As part of Kendris' digital transformation, what.digital created an app that helps tax and wealth consultants around the world to untangle their international clients' tax situations (FATCA & CRS).

    The MVP approach allowed a quick go-to-market. Within only two months from project kick-off, the apps were launched.

  • Confidential

    Easyfinance MVP Design & Development

    Consumer education platform for financial topics including quiz / competition application.

    MVP concept, product strategy, design, UX, content, web & application development by what.digital

    www.easyfinance.ch by SwissLife AG

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    http://www.easyfinance.ch

  • Confidential

    Skillue MVP Design & Development

    Smart job platform based on skills, recommends individual job and provides individual benchmarking against the market

    Product strategy, design, UX, content, web development by what.digital

    www.skillue.com

    21

    http://www.skillue.com

  • Confidential

    getmyski.com - MVP Design & Development

    22

    - Ski rental platform for Stöckli, the Swiss Ski manufacturer

    - Product Design, UX, Content, Web Application Development, Online Marketing Strategy and Execution by what.digital

    - www.getmyski.com (stage.getmyski.com)

    http://www.getmyski.com https://stage.getmyski.com

  • Confidential

    CSS Geschäftsbericht - Wordpress

    - Wordpress Website für den CSS Geschäftsbericht 2016 bis 2018

    - Massgeschneiderte Inhalts-Elemente erlauben weitgehende Freiheiten für Editoren - Content Marketing

    - Geräte-Optimierung - Responsive Design

    24

  • what.next

    what.digital, Sihlquai 125, 8005 Zurich, Switzerland

    +41 79 777 1534 | info@what.digital | www.what.digital

    http://www.what.digital