Introduction To Viral Marketing
-
Upload
social-media-solutions-llc -
Category
Documents
-
view
906 -
download
0
Transcript of Introduction To Viral Marketing
![Page 1: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/1.jpg)
Introduction to Viral MarketingCreated by: Lauren Candito, Interactive Marketing & Social Media Consultant
1
![Page 2: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/2.jpg)
Viral Marketing is...
“Any marketing technique that induces Web sites or users to pass on a marketing message to other
sites or users, creating a potentially exponential growth in the
message’s visibility and effect.”Dictionary.com
2
![Page 3: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/3.jpg)
There are many different viral marketing mediums...
Audio
Mobile
Blogs
Websites
Video
Podcasts
Interactive Games
3
![Page 4: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/4.jpg)
Think about it...Consumers are a lot
more willing to believe what their friends & family tell them vs. a company or brand.
Wouldn’t you be????
4
![Page 5: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/5.jpg)
The result??
5
![Page 6: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/6.jpg)
6
![Page 7: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/7.jpg)
Just in case you don’t believe me...62 percent of consumers read consumer-written product reviews on the Internet.
Of those, more than eight in 10 say their purchase decisions have been directly
influenced by the reviews.
Seven in 10 of the consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact.
7
![Page 8: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/8.jpg)
“This increasing market transparency can adversely impact the margins, market share and brand equity of consumer products companies,” says Pat Conroy, vice chairman and US consumer products group leader at
Deloitte & Touche USA LLP.
“In the past, clever marketers and advertisers shaped brands, but now consumers are increasingly empowered, everyone has a voice, and information and opinions are instantly dispersed. Consumer product companies need
to determine how best to capitalize on this new landscape. Clearly, there will be consequences for those
who don’t.”Source: Deloitte & Touche USA 10/2007 Survey. The survey polled a sample of 3,331 consumers over the age of 16.
The margin of error for the entire sample is plus or minus two percentage points.
8
![Page 9: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/9.jpg)
so...
9
![Page 10: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/10.jpg)
what everyone wants to know, is...
10
![Page 11: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/11.jpg)
How do you get a campaign to “go viral??”
11
![Page 12: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/12.jpg)
Every successful viral campaign has three key components
1.) Distribution to the right audience
2.) Engagement with that audience that will result in...
3.) Relationship building with the brand/company pushing the campaign
12
![Page 13: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/13.jpg)
Distribution
✦Who are you targeting?
✦How many people are in your initial send?
✦How are you going to communicate with them?
13
![Page 14: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/14.jpg)
Engagement
✦Why would someone pass along your message?
✦What is the value you can offer?
✦Why will they remember you?
14
![Page 15: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/15.jpg)
Relationship
✦What information are you asking your audience for?
• Name, email, etc...
✦How will you keep the lines of communication open for the future?
15
![Page 16: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/16.jpg)
Once you have answered those questions, you can begin developing your campaign!
16
![Page 17: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/17.jpg)
But before you dive in, take a look at what others are doing...
17
![Page 18: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/18.jpg)
Trend: Viral Videos
18
![Page 19: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/19.jpg)
Trend: Viral Emails
19
![Page 20: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/20.jpg)
Trend: Viral Games
20
![Page 21: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/21.jpg)
Ready to get started??
21
![Page 22: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/22.jpg)
Here are some tips to help you begin...
22
![Page 23: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/23.jpg)
✦Keep your budget low by exploring your ideas with a proof of concept
23
![Page 24: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/24.jpg)
✦Get creative - don’t just think outside of the box, think outside of the room!
24
![Page 25: Introduction To Viral Marketing](https://reader035.fdocuments.net/reader035/viewer/2022062418/554cfd6fb4c905a5138b535e/html5/thumbnails/25.jpg)
✦Lastly, don’t limit yourself to a specific medium
25