Introduction to the North East Hotels Association
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Transcript of Introduction to the North East Hotels Association
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Welcome to a new type of Sustainable Network
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The well is empty
The tap has run dry
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For too long we have been addicted
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Addicted to public sector funding
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And now we are told to kick the habit without the methadone
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Its cold turkey time
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In tomorrow’s tourism
It’s not the big that eat the small
Its the fast that eat the slow
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15 years ago McKinsey and Co accused tourism agencies of being ‘unfocused’
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Identifying the Key Priorities for Government and its Tourism Agencies to Improve Britain’s Performance in the World Tourism Industry
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McKinsey put Britain’s poor tourism performance down to market failure in
10 key areas
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1 An inability to respond to last minute demand
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2 Difficulties in bookability and signalling price transparency
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3 Mismatch in supply and demand
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4 Ineffective quality grading schemes
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5 Poor value for money in hotels
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6 An oversupply of bed stock
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7 Inadequate research evidence
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8 Market Fragmentation
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9 The industry has a high unit cost base and low unit profitability
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10 Tourism agencies are unfocused
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We believe most of these market failures have been eliminated
However…..
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High unit cost and low unit profitability continues
The market is still fragmented
Research still has little relevance to business
Tourism agencies are still unfocused
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Suppose public sector funding over the past forty years has actually held us back?
Suppose the industry has moved on, but we haven’t?
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The Coalition Government has told us what it thinks
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> Reduce the tourism sector’s dependence on taxpayer funding
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> Streamline quangos
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> The private sector should take charge of their own priorities, management, investment and funding mechanisms
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> Need for strong, new and independent tourism bodies
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> Governance of tourism bodies will rest with the local private sector
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> Resulting in tourism bodies that are..
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He says work more closely with the private sector
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That means understanding and sharing the culture, thinking and language of the private sector
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“It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own self-interest”
History tells us
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Business is simple. Find a gap. Work it. Most ideas fall short. Some work. Do more of what works. If it works big, others quickly copy. Then do something else.
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The trick is to be always finding the
gap
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The private sector sees its role as selling stuff
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Business believes DMOs should stimulate destination awareness
Leaving them to close the booking
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It sees the public sector role as managing the destination its infrastructure and public realm
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The public sector excels in partnership working
The private sector finds it easier and simpler to work alone
For the private sector, collaboration is hard. Making it work is challenging.
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A partnership is only worthwhile if it adds to the total of what two or more businesses can achieve
Opportunities are elusive but always there to be grasped
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This is where it began for us over 2 years ago
We predicted……
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The writing was on the wall
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Marketing would stall
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Room occupancy would flat line
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Competition would increase
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Each slice of the cake would get smaller
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All at a time when the gap between the public and private sectors have never been
wider
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The Hotel Association moved from an informal coalition to a Joint Venture
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We started off with a small idea
And it just grew
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For years our hotels had built moats between themselves and their competitors.
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Now they build bridges
Barriers between businesses which used to be solid and absolute are now permeable.
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Today the most successful tourism businesses build bridges
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Financially Sustainabl
e
Independent Voice
No offices and no payroll
Marketing
focused
It began with Visioning
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Attention Interest Desire Action
Awareness of the Destination
Closure
DMOsHotel Association
We did not want to be a tourist board
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Give / Get?
80% Social
Networks
Scalable Digital
Platform
Informal Coalition
Premises, People and Suppliers
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Beamish Hall, Bowburn Hall, Copthorne Hotel, Close House, County by Thistle Hotel, Durham University, Grey Street Hotel, Hardwick Hall, Holiday Inn, Hotel du Vin, Jurys Inns, Linden Hall Hotel, Malmaison, Marriott Gosforth Park Hotel, Marriott MetroCentre, Marriott Sunderland, Marriott Durham, Matfen Hall Hotel, Newcastle/Gateshead Hilton, Newgate Hotel, Novotel, Premier Inn, Radisson Blu, Ramside Hall Hotel, Rockliffe Hall Hotel, Seaham Hall Hotel, Staybridge Suites, Thistle Middlesbrough, Village Hotel
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Annual Excellence Awards
Brand Identity
Business Planning
eCRM
Secure intranet
Job Opportunities and Careers Guidance
Last Minute Offers
Industry News
Market Intelligence
Media and Membership Management
Partner Opportunities
SEO
Social Networking tools
Supplier Directory
Trade Communications
Website Planning Design Build Publication
We use a range of tools to manage our interests:
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The Supply Chain makes no financial contribution in winning visitors to a hotel or destination
We asked. Why not?We have over 1000 potential member suppliers
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Bakery, bread, desserts, confectionary, Beverages, wines, beers, spirits, minerals, water, Cash and carry products, Cutlery, crockery, glassware, china, Fish, shellfish, Fruit and vegetables,
Glasses, wine buckets, coasters, ashtrays, Groceries, tea, coffee, dairy, Kitchen, ovens, stoves, ranges, fryers, hot plates, refrigeration, dishwashers, knives, pans, chopping boards, Meat,
butchery, game, bacon and ham curers, poultry, organic, Audio visual, multimedia, conference staging, microphones, lighting, Exhibition displays, Meeting flipcharts, projectors, pencils, pads,
lecterns, presentation boards, projection screens, Electricity, supply, appliances, energy saving, Environmental impacts, Gas, supply, appliances, energy saving, Heat, light, power,
electricity, gas, oil, LPG, solar, Water, water saving, Bathrooms, baths, showers, bidets, cabinets, curtains, controls, fitting, Bed, mattresses, headboards, cots, Décor, carpets, curtains,
bedspreads, duvets, pillows, pictures, mirrors, tea/coffee making, trouser press, hairdryers, irons, ironing boards, safe deposit, coat hangers, racks, lockers, Design, Disability signage,
bedroom access, wheel chairs, Display cases, information racks, Doors, door locks, numbers, signs, Floral displays, plants, Furniture, dining, bedroom, lounge, outdoor, reception, Ice machine, bucket, In-room entertainment, TVs, multimedia, Keys/key tags, Lamps, lights, shades, light bulbs, Seating, lounge, bedroom, banqueting, office, bar, garden, Tables,
banquet, buffet, coffee, cocktail, lamp, TV, Carpet sweepers, Carts, linen, luggage, maids, trolleys, Cleaning materials, detergent, dish wash, carpet cleaning, deodorants, dusters, drain cleaning, mending kits, stationery, mops, deodorants, polish, do not disturb, soaps, toiletries,
First aid supplies, Laundry equipment, Linen hire, table linen, bed linen, towels, bathrobes, Rubbish disposal, bins, collection, Toilet rolls, tissues, paper towels, Uniforms, workwear,
badges, Exercise equipment, Golf buggies, greens maintenance, Leisure, pool, sauna, steam, changing rooms, lockers, Spa, beauty, hairdressing, manicure, massage, Accounting, auditing,
Advertising agencies, press and public relations, graphic design, After dinner speakers, Architects , Banks, credit cards, Energy consultants, Health and safety, Insurance, Interior
design, Outside contractors, computing, cleaning, steam cleaning, gardens, health and safety, marquee hire, graffiti removal, debt recovery, window cleaning, Party planners, Publicity, promotional materials, business cards, calendars, Rating valuers, Recruitment agencies,
Solicitors, licensing, employment, Stocktakers, Taxis, limo service, airport transfers, executive coach, car hire, Training, Web design, hosting, SEO, internet, Wedding organisers, cakes,
photographers, florists, printers, bands, entertainment, disco, dress hire, Cash registers, tills, Computer, software, hardware, printers, paper, inks, maintenance, Energy management
systems, Files, filing equipment, Property Management Systems, Stationery, print, brochures, guides, menus, payslips, purchase orders, invoices, forms, bills, ledgers, files, folders,
envelopes, letters, compliment slips.
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Low•No Payroll•No Premises•Shared Risk
High•Leveraged Supplier Support
Becoming Financially SustainableRisk Opportunity
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We believe if you understand the technology …
…it’s already obsolete
After two years our business has moved towards social networks
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Social Networks have turned marketing upside down
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We are now rebuilding our platforms to
encourage conversations
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Our Suppliers are part of that conversation…
The busier we are the busier they are
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Social Networks will enable suppliers to talk directly to……
……Chefs, Housekeepers, Maintenance Engineers etc.
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When there is a critical mass of suppliers we will invite a range of other partners to join
Hotels
Visitor AttractionsPlaces to Eat Out
Events Organisers
Places to ShopTransport Operators
Suppliers
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Hotels
Attractions
Restaurants
Events
Retailing
Transport Suppliers
Restaurants
The Partnership
Model
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Members Management Group
Sales Group HR Group
Chefs Group Housekeeping Group
A Network..
…of Networks
A Network of Networks
Management Group
Sales Group
HR GroupChefs Group
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We are independent
We are networked
We are practical and resourceful
We are business driven
We cover the North East
We have no offices
We have no employees – we use our own!
We are a not-for-profit partnership
We are financially sustainable
We welcome new thinking
Our Guiding Principles
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Our Invitation to You
This is an invitation to help shape the future direction of the sectorThis is an invitation to grow your business in difficult timesThis invitation is strictly limited
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We invite you to join our new type of thinking…
Join us at:
www.nehotels.co.uk