Far East Hospitality | Hotels & Serviced Apartments in ...
Transcript of Far East Hospitality | Hotels & Serviced Apartments in ...
The Developer’s hoTelier
The greatest value we bring as your Operator is project development expertise, being supported by the biggest private real estate developer in Singapore with a strong track record in hotel and serviced residence projects
We specialise in mid-tier to upscale segment which generally yields the highest return to our Owners
A powerful gateway to Australia, New Zealand and Europe through the strength of our Partnership in Australia
MosT AwArDeD MiD-Tier operATor in singApore
our pArTnership TFe hoTels is one oF The lArgesT owner/operATor in AusTrAliA
singApore inspireD hospiTAliTy
Comfort without ExcessAesthetics without OstentationAttention without PretensionsRelevance with Elegance
1whAT MAKes
us sTrong
?
DENMARK
GERMANY
HUNGARY
porTFolio presenCeTo date, Far East Hospitality Holdings has established itself as an international hospitality Owner and Operator with a sizeable overseas network. It has a combined portfolio close to 14,000 rooms under its management across 90 hotels and serviced residences in seven countries – Australia, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore, with more in its development pipeline.
10Brands
Cities
Properties
24
90
14,000rooms
Close to
992rooms
128rooms
96rooms
More than
More than
More than
AUSTRALIA
NEW ZEALAND
4,162rooms
7,486rooms
MALAYSIA
SINGAPORE
396rooms
455rooms
More than
More than
More than
More than
Oasia ResidenceSingapore
why FAr eAsT hospiTAliTy?As the hospitality industry evolves in the coming years with more accommodation options and new hotels coming on board, it is up to hospitality Operators to set themselves apart – and that is not an exception at The Far East Hospitality. Far East Hospitality is taking active steps to mitigate industry challenges and redefining what people are looking for in a hotel experience – which includes segmenting our brands based on customer preferences and improving on our hotels’
productivity chain through a series of measures. Far East Hospitality firmly believes there is still significant growth of opportunity in the mid-tier segment, particularly with the rapidly growing Asian middle-class travellers. While offering different concepts to upper and lower tier segments, we look forward to continually improving our suite of offerings in the diverse mid-tier to remain competitive for our customers.
ArThur Kiong KiM hoCKCHIEF ExECuTIvE OFFICEr,FAr EAST HOSPITALITY
2why
Choose us
?
A Developer’s hoTelier ThAT Delivers enD To enD soluTions» Development Management
» Project Management
» Project Specific Design Provision
» Briefing and Coordination of Consultants
» Architectural Design
» Interior Design
» Cost Estimation
» FF&E Procurement
» Flexible Operating Structure
» Asset Management
» Refurbishment and Capital Planning
» Financial Projection
Oasia HotelDowntownSingapore
pre-opening serviCes
» Pre-opening Budget
» Assembly of Management Team
» Staff Recruitment, Training and Induction
» Marketing and Public Relations
» Soft Opening
» Official Launch
We offer a seamless transition from Development to Hotel Opening. Pre-opening preparation begins at least 1 year ahead.
Oasia HotelNovenaSingapore
highly proFessionAl TeAM oF sAles & MArKeTing speCiAlisTs» Strong sales representation in Singapore as a strategic location to support regional sales function
» International marketing network in key regions
» Bookers’ loyalty programme and qualified database
» Centralised marketing capabilities with in-house expertise
» Specialised Meeting, Incentive, Conference, and Event team
Oasia HotelDowntownSingapore
hoTel DisTribuTion sysTeMs & ChAnnels
» Global Distribution System
» Hotel Website Design
» Search Engine Optimisation (SEO)
» Search Engine Marketing (SEM)
» Meta Search Marketing
» Retargeting & Remarketing
» Reputation Management
» Social Media Marketing (SMM)
» Customer Relationship Management (CRM)
» Mobile Booking Engine
» Central Reservation System
With a team of in-house experts, we help Owners manage electronic distribution channels with the best practices and tested solutions.
Our specialty includes:
Oasia HotelDowntownSingapore
3whAT MAKes our brAnDs DiFFerenT
?
BRAND MATRIx CUSTOMERPSYCHOGRAPHICPROFILE
SOCIAL CONNECTORS
WELLNESS CONSCIOUS
CONVENTIONAL TRAVELLERS
URBANEXPLORERS
ETHNIC ENCLAVES
A porTFolio oF DisTinCTive brAnDsFar East Hospitality’s stable of unique and complementary brands present excellent opportunities for cross-selling initiatives across the different brands and geographic markets, offering guests with a greater diversity of choices and locations. We target the various niches within the mid-tier to upscale market spectrum by addressing the different customer profiles.
LIFESTYLEHUBS
BUSINESSDISTRICT/PARK
LOCATION
The Oasia brand epitomises a restorative respite in the city that inspires and empowers guests to Journey Well when travelling through three wellness pillars – Refresh, Refuel, and Recharge. Through the three wellness pillars, Oasia encapsulates and delivers the quintessence of well-being that enables guests to accomplish far more during their trip.
AbouT The oAsiA brAnD
DESIGN PERSPECTIVES
SLOGAN
POSITIONING
PROPOSITION
PILLARS
VALUES
Minimalistic but functional with use of natural elements e.g. stone, wood
Journey Well
The restorative respite in the city
To be the destination of choice for wellness conscious travellers
refreshrefuelrecharge
NurturingThoughtfulrejuvenative
F&B
MINIMUM KEy COUNT
FACILITIES
POOL
ExECUTIVE LOUNGE
GUEST SERVICES
MINIMUM ROOM SIzE (SqM)
SUITES
CONFERENCE & BANqUETING
All-day dining restaurant + club lounge
200
State of the art 24-hour fitness centre
required
required
Concierge service required and portering available
23
Club
Limited meeting rooms
HOTELS
Oasia Hotel Downtown, Skyline Pavilion
Oasia Hotel Downtown, Infinity Pool
Oasia Hotel Novena, Premier Room
Oasia Hotel Novena, The Living Room
Oasia Hotel Downtown,CIN CIN Bar
Oasia Residence,BBQ Pavilion
SERVICEDRESIDENCE
ROOM TyPES
Studio
One-Bedroom Apartments
Two-Bedroom Apartments
33
39
70
27
46
27
MINIMUM ROOM SIzE (SqM) % OF ROOMS
Oasia Residence,Co-working space/lounge
Oasia Residence,Spa Pavilion
Oasia Residence,Pool
Oasia Residence, Kitchen & Dining
Oasia Residence, Master Bedroom
The Quincy brand is about creating a social, club-like guest experience through exciting lifestyle activities led by a team of highly engaging hosts conducted in a quirky, stylish and upbeat environment. The Quincy experience begins the moment each guest arrives. Stepping into Quincy is akin to entering a cosmopolitan club where the mood is upbeat and inspiring. The quirky and stylish image extends throughout the properties which exude sublime charm and are situated within popular lifestyle districts. The Quincy brand leans strongly on music, design and fashion throughout its operations and programming. This lifestyle philosophy resonates strongly with its target customers who are Social Connectors who love to “Be Recognised” as an individual.
AbouT The QuinCy brAnD
DESIGN PERSPECTIVES
SLOGAN
POSITIONING
PROPOSITION
PILLARS
VALUES
Modern stylish with touches of bold quirkiness
Stay different
Club-like hotel where you are recognised
To be the destination of choice for social connectors
Be meBe freeBe delighted
QuirkyStylishupbeat
F&B
MAxIMUM KEy COUNT
FACILITIES
POOL
ExECUTIVE LOUNGE
GUEST SERVICES
MINIMUM ROOM SIzE (SqM)
SUITES
CONFERENCE & BANqUETING
A lounge that provides all-day light refreshments
200
Fitness centre, steam room and sauna
required
Not applicable
Optional
25
Not applicable
Not applicable
The Quincy Hotel,Lobby
The Quincy Hotel
The Quincy Hotel,Pool
The Quincy Hotel,Gym
The Quincy Hotel,Studio Deluxe Room
AbouT The villAge brAnD
The Village brand reflects the uniqueness of the urban neighbourhood where the property is located. The brand delivers memorable experiences that enable guests to live like a local through three brand pillars – eat like a local, play like a local and explore like a local. Village hotel draws inspiration from its surroundings and incorporates those elements into its aesthetic design. As each property adopts the personality of the locale it is in, guests are immediately transported to a different world the moment they arrive. Charming, friendly and cultural – these unique qualities define the Village experiences. A stay at the Village is a journey of discovery and every moment is a treat for the senses.
DESIGN PERSPECTIVES
SLOGAN
POSITIONING
PROPOSITION
PILLARS
VALUES
reflects cultural elements of the surrounding precinct
Live like a local
The reflection of an urban neighbourhood
To be the destination of choice for urban explorers
Eat like a localPlay like a localExplore like a local
ContemporaryCharmingLocal
F&B
MINIMUM KEy COUNT
FACILITIES
POOL
ExECUTIVE LOUNGE
GUEST SERVICES
MINIMUM ROOM SIzE (SqM)
SUITES
CONFERENCE & BANqUETING
All-day dining restaurant
200
recreational facilities
Optional
Optional
Concierge service required and portering available
18-20
Club, Family
Conference/meeting spaces
Village Hotel Sentosa,Lobby
Village Hotel Sentosa,Guest Room
Village Hotel Changi,Infinity Pool
Village Hotel Albert Court
Village Hotel Katong,Peranakan Lounge
Village Hotel Katong,Peranakan Club Room
AbouT The renDeZvous brAnDThe Rendezvous brand is a canvas that blends hospitality with arts and heritage. The brand defines a meeting place where creative inspirations are abundantly present while being surrounded by arts, culture and heritage. Rendezvous hotel feels contemporary but has a sense of gravitas reflecting the uniqueness of the precinct, its cultural nuances and elegance of its heritage. The Rendezvous brand aims to create a sense of place for the Conventional Travellers while the guest experience will be uplifting and insightful where art inspires all that they do.
DESIGN PERSPECTIVES
SLOGAN
POSITIONING
PROPOSITION
PILLARS
VALUES
Curated display of art pieces by local artists
Bring out the Artist in You
Meeting point with local art theme
To be the destination of choice for conventional travellers
Attitude of the localeretro sense of eleganceTechnology where relevant
InsightfulupliftingPassionate
F&B
MINIMUM KEy COUNT
FACILITIES
POOL
ExECUTIVE LOUNGE
GUEST SERVICES
MINIMUM ROOM SIzE (SqM)
SUITES
CONFERENCE & BANqUETING
All-day dining restaurant + club lounge + lounge bar
200
24-hour fitness centre
required
required
Concierge service required and portering available
25
Club, Executive
Conference/meeting spaces
Rendezvous Hotel,The Library
Rendezvous Hotel
Rendezvous Hotel,The Travelmate
Rendezvous Hotel,Deluxe Plus Room
Rendezvous Hotel,Lobby
hoTels unDer MAnAgeMenT
serviCeD resiDenCes unDer MAnAgeMenT
in The pipeline
Oasia HotelDowntownSingapore
Oasia HotelNovenaSingapore
The Quincy HotelSingapore
Village HotelKatongSingapore
Village HotelBugisSingapore
Village HotelChangiSingapore
Village HotelAlbert CourtSingapore
Rendezvous HotelSingapore
Orchard Parade HotelSingapore
The Elizabeth HotelSingapore
Amoy HotelSingapore
Oasia Residence Singapore
Village ResidenceClarke QuaySingapore
Village Residencerobertson QuaySingapore
Village ResidenceHougangSingapore
Village ResidenceWest CoastSingapore
Orchard Scotts ResidencesSingapore
Orchard ParksuitesSingapore
Regency HouseSingapore
Far East Plaza ResidencesSingapore
Sri Tiara ResidencesKuala Lumpur Malaysia
Oasia SuitesKuala LumpurMalaysia
Village Hotel Sentosa, Outpost Hotel Sentosa and The BarracksSingapore
The ClanSingapore
CONTACT DETAIL Business [email protected]
www.stayfareast.com