Introduction to Social Networkingnetweaveonline.com/wp-content/uploads/2011/10/intro... · 2011....
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Introduction to Social Networking Kevin McNulty NetWeave Social Networking 941.737.8575 http://netweaveonline.com http://facebook.com/netweave http://twitter.com/netweave Sunday, October 9, 11
Transcript of Introduction to Social Networkingnetweaveonline.com/wp-content/uploads/2011/10/intro... · 2011....
Introduction to Social Networking
Kevin McNulty NetWeave Social Networking
941.737.8575
http://netweaveonline.comhttp://facebook.com/netweave
http://twitter.com/netweave
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Just how social is America?
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Just how social is America?
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Social Media Strengths
• Brand building
• Humanizing your company
• Public relations
• Customer service
• Providing a stage for evangelism
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Social Media Weaknesses
•Direct sales
• Long term strategy
• Can’t set on autopilot
• Give up control of the conversation
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Social Media Approach:
BE SOCIAL!
Sunday, October 9, 11
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Traditional Media Approach
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Selling to people who actually want to hear from you is much more effective than interrupting people who don’t.
SethGodinPurple Cow
Sunday, October 9, 11
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Social Networking Plan
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Don’t get married to the platform. Content is still king.
GaryVaynerchukCrush It
Sunday, October 9, 11
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Most Popular Sites
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Facebook Surpasses Google
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Best medium if you want to establish a community.
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Profiles Pagespersonal public“friends” “fans”
limited search index full search index5000-friend limit no fan limit
one profile per person no page limitno businesses businesses encouraged
one login multiple page adminssome apps for profiles MANY apps for pages
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Best medium if you want to connect to businesses or
professionals.
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Best medium for real time access to followers, news.
Sunday, October 9, 11
© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Getting StartedTop sites:
www.mashable.com • www.alltop.com www.techcrunch.com
www.socialmediatoday.com www.readwriteweb.com
Top bloggers: Seth Godin, Chris Brogan, Guy Kawasaki, Steve Woodruff, Mack Collier, Mari Smith
Sunday, October 9, 11
