Introduction to SEO: Domain and Linking Structure

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Level 2, 20 Chandos Street

St Leonards 2065

NSW Australia

Ph: (02) 9438 5633

Fax: (02) 9436 0081

[email protected]

Introduction To Search Engine Optimization

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DOMAIN & LINKING STRUCTURE


Structure

Structure is the tree from which a website’s authority grows

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Types of Structure: Domain

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What is Domain Structure?•The ordering of pages throughout a website.

•Imagine a tree trunk as the homepage, branching off to all

the other categories and sub-pages.


Domain Structure

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example.com.au

example.com.au/category2

example.com.au/category1 example.com.au/catergory3

example.com.au/category2/page2

example.com.au/category2/page1 example.com.au/catergory2/page3

example.com.au/category2/page2/post2

example.com.au/category2/page2/post1 example.com.au/catergory2/page2/post2

example.com.au

example.com.au/category2

example.com.au/category1 example.com.au/catergory3

example.com.au/category2/page2

example.com.au/category2/page1 example.com.au/catergory2/page3

example.com.au/category2/page2/post2

example.com.au/category2/page2/post1 example.com.au/catergory2/page2/post2


Types of Structure: URL

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What is URL Structure?The naming and ordering of the URLs within a website. Website URLs should be easy for both search engines and people to understand.

“A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible,

readable words rather than long ID numbers)”- Excerpt from Google WebMaster Tools.


Examples of a Bad and Good URL

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Types of Structure: Site Architecture

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What is Site Architecture?An approach to the design and planning of websites which involves technical, aesthetic and functional criteria.

How a site is built greatly influences how well and how quickly Google can look through it for relevant content when a user inputs a specific query.


Imbalanced Site Architecture

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Balanced Site Architecture

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Types of Structure: Subdomains

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What is a Subdomain?Subdomains are the third level domains used to organise your web content:

• http://www.yoursite.com is the regular URL without a subdomain• http://products.yoursite.com is an URL with sub domain “products”

Here the:.com is the first level domainyoursite is the second level domainproducts is the third level domain


Subdomains Authority Transfer

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Domain authority is never transferred to sub domains, but it is from sub domains.


• What is an example of a good URL structure?• What is an example of a good domain structure?• What is site architecture?• How does subdomain authority transfer work?

Review

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Call 1300 785 122

Sydney Office

Level 2, 20 Chandos Street

St Leonards 2065 NSW Australia

Ph: (02) 9438 5633

Fax: (02) 9436 0081

[email protected]

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Introduction to SEO: Domain and Linking Structure

Technology

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