Seo skills-master-your-domain-ebook

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A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC]

Transcript of Seo skills-master-your-domain-ebook

  • 1. 10 Master of Your Domain SKILLS TO BECOME SEO
  • 2. SO YOURE STILL MASTER OF YOUR DOMAIN? - COSMO KRAMER, SEINFELD The Competitors - Websites The Judges - Search Engines The Prize - Visitors and Potential Customers And Its Already Started. SEO IS A CONTEST
  • 3. Author Bios
  • 4. www.inboundmarketingagents.com 4 Table of Contents 1 SITE ORGANIZATION pages 6-7 6 PUBLIC RELATIONS page 14 2 RESEARCH pages 8-9 CONTENT DISTRIBUTION 7 & PROMOTION page 15 3 BASIC HTML & CSS page 10 8 UX (USER EXPERIENCE) pages 16-17 4 COMMUNITY-BUILDING pages 11-12 XMP SITEMAPS & 9 SCHEMA MARKUPS pages 18-19 5 CONTENT MARKETING page 13 SERVER OPERATING SYSTEM ADMINISTRATION 10 page 20
  • 5. 5 www.inboundmarketingagents.com Introduction
  • 6. 6 1 www.inboundmarketingagents.com SITE ORGANIZATION 76% of website visitors want a website that is easy to navigate - HubSpot.com
  • 7. www.inboundmarketingagents.com 7 HOME (index page) PARENT PAGES (site index) CHILD PAGES (content) Basic Website Structure
  • 8. www.inboundmarketingagents.com 8 2 RESEARCH HubSpots Traffic Sources allows you to see what keywords your visitors are using to find your website organically.
  • 9. www.inboundmarketingagents.com 9 Read 10 Free Website Analytics Tools - Honest Reviews & Analysis for your keyword research and competitor SEO analysis HubSpots Keyword Tool allows you to input up to 1,000 keywords. You can track website visits, website rank, monthly searches, cost per click and competition per keyword.
  • 10. www.inboundmarketingagents.com 10 3 BASIC HTML & CSS Read Do Inbound Marketers Need to Know How to Code?
  • 11. www.inboundmarketingagents.com 11 4 COMMUNITY-BUILDING 25% of people choose to engage with brands be-cause they want to join a community of brand fans - BRANDERATI
  • 12. www.inboundmarketingagents.com 12 Read 7 LinkedIn Tips for Using Groups Feature Effectively Read A Cutting-Edge Course in Pinterest, Instagram and YouTube Contests
  • 13. www.inboundmarketingagents.com 13 5 CONTENT MARKETING Read 17 Marketing Masters Talk 2014 Content Marketing Trends
  • 14. www.inboundmarketingagents.com 14 6 PUBLIC RELATIONS Read How to Craft a Magnetic PR Pitch
  • 15. www.inboundmarketingagents.com 15 7 CONTENT DISTRIBUTION & PROMOTION Read 10 Innovative Content Distribution Ideas and Platforms
  • 16. www.inboundmarketingagents.com 16 8 UX (USER EXPERIENCE) ...the average web page visit lasts less than one minute. The first 10 seconds of a users time on the site are critical during this time, the users eyes will gauge whether the company is trustworthy and the website is user-friendly. - www.business2community.com
  • 17. www.inboundmarketingagents.com 17 USER UNSATISFIED USER SEARCH ENGINE WEBSITE CONTENT
  • 18. www.inboundmarketingagents.com 18 9 XML SITEMAPS & SCHEMA MARKUPS Generate an XML sitemap now - Visit xml-sitemaps.com
  • 19. www.inboundmarketingagents.com 19 This is the beginning of an XML sitemap
  • 20. www.inboundmarketingagents.com 20 10 SERVER OPERATING SYSTEM ADMINISTRATION Read Schema.org - Why You Are Behind if You Are Not Using It.
  • 21. 21 www.inboundmarketingagents.com About FREE WEBSITE AUDIT GET YOUR