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INTRODUCTION TO MANAGEMENTFALL 2013

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Industry Company Profile (ICP)

What will you do?• Identify one or two companies in same primary line of

business/industry.

• Collect info about each company and the industry.

• Record information for each company in an ICP form provided by your professor.

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Don’t delay. This is a big project.

Good News …• Gives you a lot of exposure to library business resources.

• Not intended to be a scavenger hunt.

• You’ll have guidance about the company and industry resources that you can use.

• You’ll see some new terminology.

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Ticker or Stock Symbols• Group of letters and/or numbers.

• Identifies share of publicly traded company on specific stock exchange.

• Frequently offered as a search option on a business database

• Example – Coca Cola Co (The)• Ticker is KO.• Stock is traded on New York Stock Exchange.

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Public vs. Private Companies

Coca-Cola Co (The)• Publicly held.• Sells stock on NYS exchange with Ticker KO.• A lot of information disclosed to public.• Easier for you to research.

Adirondack Beverage Company, Inc.• Privately held.• Very little information disclosed to public.• Much harder for you to research.

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SIC & NAICS - Soft Drink Manufacturing Example

Two numeric systems:

SIC: 2086 (Bottled & Canned Soft Drinks)

(older/broader/fewer categories)

NAICS: 312111 (Soft Drink Manufacturing)

(newer/more categories/more drill down)

Primary SIC or NAICS = Primary line of business.

312111 is NAICS for Coca Cola Co. (The)

• Assigned to companies and/or industries.

• Groups together companies in same primary industry.

• NAICS more detailed/more current than SIC

• See your professor on selection of company/industry NAICS/SIC

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articles-journals tab

Go to http://library.rpi.edu/ (Library homepage)

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Alphabetized Database List

Click M for

Mergent.

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Mergent Online

Red r means

licensed.

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Mergent’s Basic Search Templates

PrimarySIC or NAICS

CompanySearch

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Primary NAICS Search – U.S. Companies

4. Click Search.

2. Enter Primary NAICS.

1. NAICS radio button.

3. Limit to U.S. Companies.

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NAICS Brief Search Results

Limit to Public Companies.

Displays SIC in brief results.

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Only Public Companies

ViewCoca-Cola Co. (The)

SIC, Exchange, Ticker, Active/Inactive.

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Coca-Cola Bottling Co (The)