Introduction to Entrepreneurship , Entrepreneurship in Action, KTH
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Transcript of Introduction to Entrepreneurship , Entrepreneurship in Action, KTH
WELCOME
2603 ENTREPRENEURSHIP 2014
Serdar Temiz KTH, Royal Institute of Technology, Stockholm
www.serdartemiz.com @serdar_temiz
Serdar Temiz (Course Director, Lecturer) serdar_temizPhD Candidate @KTH Indek & @European Institute of Innovation and Entrepreneurship, Previously Software Developer/Business DeveloperKent Thorén (Lecturer), PhD from IndekKTH Professional Education, Previously eBay, Bearing PointAziza Alghafri (Course Assistant), PhD Candidate @KTH Indek Max Mohammadi (Course Assistant)Terrence Brown (Examiner)
Course Lectures Grading Examination
Assignments
Literature/ Readings
Offline/Online ActivitiesFinal Exam
Guests
Lectures
We will have
Online & Outside Class Activity
(20%)
Written Assignments
(30%)
Individual contribution
(10%)
Final Exam (40%)
Online & Offline Activities
• Join: ‘KTH Entrepreneurship 2603 – 2014’ Linkedin Group.• Start Blog at www.intopreneur.com• Twitter: #ME2603 #entrepreneurship #innovation@serdar_temiz• Collect 5x Feedback for your Idea (individual):• Join at least 2x Startup Events: Assignment (individual):• Help a Startup (individual)• Lesson Learned (individual)
Why do I need to be active online?
Final Exam
• The exam includes multiple-choice and open-ended questions (short answer)
• No notes or computers, phones, or devices of any kind are allowed
• All handbags, backpacks, books, and devices must be closed and put away
• Notice: Final Exercise Date!
Individual Contributon
• Do do you contribute to class learning?• Do you help your friends both online and
offline?• Do you come prepeared?
You need to form a team
• Diversity is the key!• You can steal another team member!• You can leave a team any time you want!• You can NOT be without a team!• Team members will decide which idea to
continue!
Guests
• Sussan Sjödin –TODAY!• Gregg Vanourek- Author, Lecturer• Karin Nilsdotter-SpaceportswedenCatrhrine • Cathrine Åsklint –Fundedbyme.com• Faruk ATES- Presentate
Lets make list of words that are
related to entrepreneurship
Can anyone be entrepreneur?
YES NO
Entrepreneurs are Optimistic
YES NO
Example
• Pessimistic• Optimistic Zamzam
Votka
Soda
Orange Juice
Entepreneur
Which One is an Entrepreneur?Google Founder Pizza Shop Owner WHY?
Difference
innovation-driven enterprises VSsmall medium enterprises
• * Aulet & Murray, “A Tale of Two Entrepreneurs: Understanding Differences in the Types of Entrepreneurship in the Economy,” Kauffman Foundation, May 2013
* Aulet & Murray, “A Tale of Two Entrepreneurs: Understanding Differences in the Types of Entrepreneurship in the Economy,” Kauffman Foundation, May 2013
What is Entepreneurship?
The process of coordinating resources to exploit or take advantage of opportunities that exists in the market or are created by innovation in an attempt to create value. (Brown, 1994)
Serdar Temiz [email protected] 2014
(one of many definitions)
Entrepreneurship is about
• Creating value• Finding Opportunity window• In current or new markets• Providing solution• Innovation• Market/Customer fit
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What Entepreneur Do?
• Feels / Finds a Pain/ Opportunity window• Creates a Solution Can you tell me something that you own or use but do not need?
Serdar Temiz [email protected] 2014
What Entepreneurs do- in detail
1-Feels / Finds a Pain/ Opportunity window2-Propose a Hypothesis/ a Value
– An unproven proposition– A possible solution to a problem– Guess
3-Test it 4-iterate to 1 until it proves to meet customer expectation 5-Provide Solution and scale it
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Where Entepreneur Jumps in?
product /
service
need/ expectation
WHY ENTREPRENEURSHIP?
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Turnover Rate in Fortune 500
• Dane Stangler and Sam Arbesman WHAT DOES FORTUNE 500 TURNOVER MEAN
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FORTUNE 500
• “Two thirds of the original 1955 list was gone within three decades” William Shanklin*
• The rate at which large American companies left the Fortune 500 increased four times between 1970 and 1990 a change of almost 50% from the 1999 Fortune 500 to the 2009 Fortune 500
John Micklethwait & Adrian Wooldridge,*
• *(cited in Dane Stangler and Sam Arbesman WHAT DOES FORTUNE 500 TURNOVER MEAN)
Serdar Temiz [email protected] 2014
Serdar Temiz [email protected] 2014
EUBAROMETER -Flash Eurobarometer European CommissionSerdar Temiz [email protected] 2014
WHY THIS COURSE?
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Flash Eurobarometer 354 , OEDC Commission 2012Serdar Temiz [email protected] 2014
Percentage of Non Employeers and micro firms
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I can not be an entrepreneur BECAUSE...
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I am too Young!
Zach Mark, The 12-year-old, got kicked off Facebook -- twice -- for violating the age restriction
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Serdar Temiz [email protected] 2014
I am too Old !
Linkedins Founder was 36 years oldAvarage Age of entepreneurship is: 40!*
*http://www.kauffman.org/what-we-do/research/2010/05/the-anatomy-of-an-entrepreneur
and in Sweden?
EUBAROMETER -Flash Eurobarometer European Commission
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I am not drop out...
EUBAROMETER -Flash Eurobarometer European Commission
I have no experience
But founded Facebook!
Never worked at a company beforeJust knew some PHP and MySQL
Serdar Temiz [email protected] 2014
Entrepreneur does not find any excuse!
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Entrepreneurs Dare to..https://www.youtube.com/watch?v=GA8z7f7a2Pk
Serdar Temiz [email protected] 2014