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Introduction to Email Marketing
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Why email is such a big deal
Transcript of Introduction to Email Marketing
@CLICKYEMAIL @NIPHAL [email protected]
ACTIVITY THAT IS COMMON TO ALL IT IS (RELATIVELY) EASILY UNDERSTOOD
“Imagine a full cup of rice is the number of emails sent every day, then by comparison, all the daily posts on Facebook would make a miserable 10 grains.”
Kissmetrics
Email is the most popular activity on smartphones.Always Connected (2013)
Email Marketing Industry Census 2013
Email marketing has a return on investment of
4,300%
iContact
Consumers who receive email marketing spend 83% more when shopping
UNLIKE SOCIAL MEDIA EMAIL IS AN OWNED MARKETING CHANNEL
(POOR OLD MYSPACE... TWICE)
PROSPECT > WELCOME SINGLE BUYER > MULTIPLE BUYER
DORMANT > REACTIVATE
EMAIL WORKS FOR ALL TYPES
WHAT EMAIL CAN DO FOR YOUR BUSINESS
TRAFFIC BOOST FROM YOUR FAVOURITE PEOPLE... CUSTOMERS
UNLIKE SOCIAL MEDIA EMAIL IS AN OWNED MARKETING CHANNEL
(POOR OLD MYSPACE... TWICE)
EMAIL & REVENUE
Customers Visits x Spend x Revenue =
1000 6 x $167 x = $1 mil
UNLIKE SOCIAL MEDIA EMAIL IS AN OWNED MARKETING CHANNEL
(POOR OLD MYSPACE... TWICE)
✗ 25% DOWNTURN
1000 6 $167 $1 mil
750 5 $125 $422k x x =
Customers Visits x Spend x Revenue =
1000 6 x $167 x = $1 mil
UNLIKE SOCIAL MEDIA EMAIL IS AN OWNED MARKETING CHANNEL
(POOR OLD MYSPACE... TWICE)
1000 6 $167 $1 mil
1250 8 $208 $1.95 mil x x =
Customers Visits x Spend x Revenue =
1000 6 x $167 x = $1 mil
✓ 25% Growth Across Board
WHAT EMAIL LOOKS LIKE
newsletter event rss feed
reactivation/win back welcome series for app or product
extra value training
tentpole event customer insights
sharing/advocacy action anniversaries automation
sorry :^(
ADVOCACY/STORY TELLING AUTOMATION (14 DAYS)
WELCOME TO THE CLUB (NOT THE LIST!)
EXCLUSIVE OFFERS ONLY AVAILABLE BY EMAIL
TEXT INVITATION TO EVENT
REACTIVATION FOR $400 HAIRCUTS!
FOLLOW UP + ACTIVATION
URGENT UPDATES
WORDPRESS + EMAIL
CAPTURE DATA WITH WP FORM -> DATA -> SUBSCRIBE
http://website.com/eventpage/ detailsform/?&email=EMAIL&org=ORGANISATION&firstname=FIRSTNAME &lastname=LASTNAME
DYNAMIC DATA WITH GRAVITY FORMS PLUG IN
USE DATA IN WP SUBSCRIBER -> DATA -> LANDING PAGE
http://www.clicky.com/[COMPANYNAME]
WHERE TO START Campaignmonitor.com
Mailchimp.com
PLUGINS I LIKE Gravity Forms
Contact Form 7
READING & RESOURCES
Econsultancy.com EmailExpert.org
Email-marketing-reports.com
MY BIG SORRY :^(
WRONG EMAIL WRONG DAY
WRONG DETAILS UNFINISHED
120,000 PEOPLE
