INTRODUCTION TO EMAIL MARKETING PERSONALIZATION · INTRODUCTION TO EMAIL MARKETING PERSONALIZATION...

INTRODUCTIONTO EMAIL MARKETINGPERSONALIZATION

How to increase your saleswith personalized triggered emails

Retail Rocket is designed to be implemented in a fast and easy manner. You can get the first results within a few days!

QUICK START, ACTUALLY

Our goal is to boost your sales, so our experienced client success managers will provide full support for your project.

NO NEED TO BE EMAIL MARKETING EXPERT

Retail Rocket helps you send extremely relevant emails to improve your customers’ user experience and boost their loyalty

SEND USEFUL, NOT ANNOYING EMAILS

We use smart email cookie sync technology (100% legal) that allows us to send much more automated emails. A user doesn’t need to be logged to receive an abandoned cart recovery email!

SMART EMAIL SYNC TECHNOLOGY

All emails already include the products that the user interacted with and personal recommendations, generated by our proprietary engine.

PERSONAL RECOMMENDATIONS

RETAIL ROCKETTRIGGERED EMAILS BENEFITS

Triggered emails are generated in real time based on each visitor's behavior on your website. Each trigger takes just several minutes to set up and brings you sales with no further attention.

ECOMMERCE TRIGGERED EMAILS BEST PRACTICES

If a visitor didn't add anything to their cart and left your website, in a short time they will get a reminder of the products that they viewed. That's very useful, because they don't have to search for those products next time they visit your website! This email campaign’s efficiency is comparable to abandoned cart recovery email, so you can get the idea how much sales it can bring!

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Feedback Unsubscribe

© Your Company Name – 2016You are receiving this email because you signed up on YourCompanyName.com

Special Offer Banner

You can buy it here

Bayswater

Adrdress

Royal Oak

Address

Victoria

Address

Barbican

Address

Our specialists came up with some suggestions of products that you may also like!

Here’s what you may also like

Hi there!

We’ve gathered all of the products you were interested in during your last visit so you won’t have to look for them again next time.

Great choice! We’ll save those products for you while they are in stock. You can complete your purchase anytime, just visit our website.

Refrigerators TV Notebooks Tablet PC

You Company Name +44 (20) 123-45-67

According to the rules of the mail systems every email must contain the unsubscribe link

Personalized contact details

Product categories that may interest user

Personal horizontal menu

Viewed products

Products that a user didn’t see during website visit but maybe also interested in.

Product recommendations


Information text and the unsubscribe link

ABANDONED PRODUCT PAGE

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This email is sent to visitors who left the website from the category page (and didn’t view any product pages or add anything to the cart). This email campaign can add ~10% of sales, generated by the abandoned product page browse email.

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Unsubscribe Feedback

© Your Company Name – 2016You are receiving this email because you signed up on YourCompanyName.com.


You can buy it here

Bayswater

Address

Royal Oak

Address

Victoria

Address

Barbican

Address

Hi there!

Recently you were interested in refrigerators and TV.’s Here are the top products that we have from those categories:


You Company Name +44 (20) 123-45-67 Personalized contact details



Includes product categories, with which the user interacts


Personalized welcome text

Most popular products from categories a user was interested in



ABANDONED CATEGORY BROWSE

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A significant number of visitors from search engines or even paid ads may land on out of stock products pages and leave without a purchase. Retail Rocket will send them an email with the alternative products that are currently in stock and then notify them if the product is back in stock in a separate email.

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You can buy it here

Bayswater

Address

Royal Oak

Address

Victoria

Address

Barbican

Address

Hi there!

Recently you were looking through some products that are currently out of stock. Don’t worry, we will let you know when those are back! Meanwhile please have a look at these similar products we’ve gathered especially for you.





Includes product categories, with which the user interacts

Personalized welcome text

User show products that he hasn`t seen yet and that may interest him

Similar products




OUT OF STOCK PRODUCT BROWSE & BACK IN STOCK NOTIFICATION

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If a user abandoned the website after using the internal search without going deeper to prouct pages, Retail Rocket will send them personalized recommendations basded on the search keyword they used. Visitors who can transform their needs into keywords are much closer to the purchase in their customer journey, than others. That’s why this email campaign has an average conversion rate of 6%!

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You can buy it here

Bayswater

Address

Royal Oak

Address

Victoria

Address

Barbican

Address

Are you interested in women`s shoes?

People, who searched for women’s shoes were interested in:


Welcome text with user`s search keyword

Based on the behavior analysis of customers, who previously used similar search queries


Product recommendations for the search query:



ABANDONED SEARCH

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Abandoned carts are definitely one of the world's most popular triggers! If your customer added something to their cart and didn't make a purchase, they will get a reminder of the products left in cart. The average conversion rate for an abandoned cart recovery email campaign is around 10%! With Retail Rocket, you can have this automated email up and running in no time.

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You can buy it here

Bayswater

Address

Royal Oak

Address

Victoria

Address

Barbican

Address

You May Be Interested In

BACK TO SHOPPING

Customer reviews

Product review: The productis ideal, by all parameters - price, quality, design and functionality; even in case of failure, it can be repaired quickly and cheaply.

Hello!

Your shopping cart has some products that are ready for purchase. Great choice! You can always come back and finish your purchase, that won’t take more than 5 minutes. We’ll be glad to help if you have any questions!


Customer product review

Call to action to complete the purchase

Product that a user added to cart

The user is offered some additional products available for purchase that are related to the one(s) left in cart


Recommendations of related products



ABANDONED CART RECOVERY

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After making a purchase, customers will receive a confirmation email with related product recommendations, which are based on the current transaction as well as the customer's previous purchases. The average conversion rate of this email campaign is around 4%.

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You can buy it here

Bayswater

Address

Royal Oak

Address

Victoria

Address

Barbican

Address

You May Be Interested In

Our experts picked out some products that may also interest you.

Hello!

Thank you for choosing our e-shop.

Please let us know about your experience during your most recent shopping experience!

If you have any questions, complaints, or suggestions please contact us [email protected].

BAD GOOD


If the experience was negative, a user is taken to feedback form. If they liked everything, they may be redirected to the webshop rating website.


Feedback request

Related products recommendations



EMAIL WITH RELATED PRODUCTS AFTER PURCHASE

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The Retail Rocket platform is able to predict the next most likely customer purchase and to determine the right moment to offer such products. For this e-mail campaign, we use a set of predictive analytics algorithms to generate a personalized offer that the customer will most likely need within the next several weeks after purchase.

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You can buy it here

Bayswater

Address

Royal Oak

Address

Victoria

Address

Barbican

Address

Hi there!

Our experts picked out some special products that will be interesting to you.


Using purchase prediction technology, Retail Rocket offers products that a user will most likely buy next


Product recommendations based on customer consumption sequence:



NEXT BEST BUY OFFER

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If your customer hasn't visited your website for a while, Retail Rocket will send them new products and the latest most popular products from the categories they were interested in.

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You can buy it here

Bayswater

Address

Royal Oak

Address

Victoria

Address

Barbican

Address

New products from categories interesting to you

Bestsellers from categories interesting to you

Hi there!

We haven’t seen you for a while at our webshop, and we want to make sure you don’t miss the new arrivals from the categories your were interested in last. Here are the most trending ones:






New products from the categories the user was interested in

Most popular products from the categories the user was interested in



REACTIVATION OF “SLEEPING” CUSTOMERS

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Retail Rocket offers real-time big data personalization for webshops. Retail Rocket identifies the needs of webshop visitors and makes them a personalized offer of the products that they are most likely to buy. Real-time and at the right time.

Take your online marketing to the next level by creating a truly personalized shopping experience for your customers!

Personalize your webshop and boost your sales by up to 50%!

Personalize visitors shopping experience based on real-time big data analytics

Increase conversion rate up to 50%

Increase average order value

Website personalization

Add personalized recommendations to your email newsletters

Launch automated real-time trigger-based email campaigns

Generate recurring business with our personalized email recommendations

Use our smart exit-intent email acquisition technology

Email personalization

No Cure No Pay / Perfomance-based pricing —pay only for sales lift

Launch automated real-time trigger-based email campaigns

Generate recurring business with our personalized email recommendations

Use our smart exit-intent email acquisition technology

Why Retail Rocket?

Let`s see how Retail Rocket can boost your online sales! www.retailrocket.net

INTRODUCTION TO EMAIL MARKETING PERSONALIZATION · INTRODUCTION TO EMAIL MARKETING PERSONALIZATION...

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