INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with...

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New Wiley books for study and reference- INTRODUCTION TO COLOR by Ralph M. Evans, in charge of Color Quality, Color Control Department, Eastman Kodak Company. A fundamental study, written in completely non-mathematical language. The book systemati- cally covers the physical, psycho-physical and psychological aspects of color, discussing the effects of these factors on the observer. Starting with the physics of color, the book goes on to include a treatment of the properties of the eye, then considers the effects due to the observer himself. The whole is then discussed in relation to the various fields in which color plays an important part. Only a knowledge of first principles of physics and psychology is needed for the study of Intro- duction to Color. Ready in May Approximately 336 pages Probable price, $6.00 FOUNDATIONS OF PSYCHOLOGY Edited by Edwin G. Boring, Professor of Psychology, Harvard University; Herbert S. Langfeld, Stuart Professor of Psychology, Emeritus, Princeton University; and Harry P. Weld, Professor of Psychology, Emeritus, Cornell University, Visiting Professor of Psychology, Rice Institute. Each of the 25 chapters in this new book has been written by a recognized authority on the subject covered. As a result of expert writing, checking and editing, the book offers a unified, concise, smoothly-flowing exposition of fundamentals. Beginning with response as basic, the treat- ment passes to emotion, learning and thought. It concludes with chapters on individual differences, personality, personal adjustment, vocational selection, attitudes and opinion, and social relations. Ready in May 613 pages (double-column) Probable price, $4.00 POPULAR GEMOLOGY by Richard M. Pearl, Assistant Professor of Geology, Colorado College. A readable survey of the field, using the method of classification explained in Dana's System of Mineralogy, seventh edition. Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems. Contents: The Lure of Gems; Recognizing Gems; Faceted Gems; Cabochon and Carved Gems; Gems of the Silica Group; Gems with a Genealogy; Man-Made Gems; Luminescent Gems; Selected Reading. Ready in May 312 pages $4.00 ANIMAL BREEDING Fourth Edition by Laurence M. Winters, Professor of Animal Husbandry, in charge of Research in Animal Breeding, University of Minnesota. Presents the subject from the biological viewpoint, tracing the developmental history of various breeds, and discussing the principles of heredity and the physiology of the reproductive organs. Revisions in this edition are many. The discussion of community breeding has been incorporated into other sections. Material on inbreeding, crossbreeding and artificial insemination has been greatly expanded. The treatment of selection now comprises two chapters covering selection and the ef- fectiveness of selection. The final chapter has been completely rewritten; it now discusses building superior germ plasm, giving full attention to the progress made in recent years. April 1948 402 pages $4.50 JOHN WILEY & SONS, Inc., 440 Fourth Ave., New York 16, N. Y. 9 hh lm illillilill 1111111 1111 11 1111111- 9

Transcript of INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with...

Page 1: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

New Wiley books for study and reference-

INTRODUCTION TO COLORby Ralph M. Evans, in charge of Color Quality, Color Control Department, Eastman Kodak Company.

A fundamental study, written in completely non-mathematical language. The book systemati-cally covers the physical, psycho-physical and psychological aspects of color, discussing the effects ofthese factors on the observer. Starting with the physics of color, the book goes on to include atreatment of the properties of the eye, then considers the effects due to the observer himself. Thewhole is then discussed in relation to the various fields in which color plays an important part.Only a knowledge of first principles of physics and psychology is needed for the study of Intro-duction to Color.Ready in May Approximately 336 pages Probable price, $6.00

FOUNDATIONS OF PSYCHOLOGYEdited by Edwin G. Boring, Professor of Psychology, Harvard University; Herbert S. Langfeld,Stuart Professor of Psychology, Emeritus, Princeton University; and Harry P. Weld, Professor ofPsychology, Emeritus, Cornell University, Visiting Professor of Psychology, Rice Institute.

Each of the 25 chapters in this new book has been written by a recognized authority on thesubject covered. As a result of expert writing, checking and editing, the book offers a unified,concise, smoothly-flowing exposition of fundamentals. Beginning with response as basic, the treat-ment passes to emotion, learning and thought. It concludes with chapters on individual differences,personality, personal adjustment, vocational selection, attitudes and opinion, and social relations.Ready in May 613 pages (double-column) Probable price, $4.00

POPULAR GEMOLOGYby Richard M. Pearl, Assistant Professor of Geology, Colorado College.

A readable survey of the field, using the method of classification explained in Dana's Systemof Mineralogy, seventh edition. Popular Gemology is the only book with separate chapters covering(1) fluorescence and (2) quartz and other silica gems. Contents: The Lure of Gems; RecognizingGems; Faceted Gems; Cabochon and Carved Gems; Gems of the Silica Group; Gems with a Genealogy;Man-Made Gems; Luminescent Gems; Selected Reading.Ready in May 312 pages $4.00

ANIMAL BREEDINGFourth Edition

by Laurence M. Winters, Professor of Animal Husbandry, in charge of Research in Animal Breeding,University of Minnesota.

Presents the subject from the biological viewpoint, tracing the developmental history of variousbreeds, and discussing the principles of heredity and the physiology of the reproductive organs.Revisions in this edition are many. The discussion of community breeding has been incorporated intoother sections. Material on inbreeding, crossbreeding and artificial insemination has been greatlyexpanded. The treatment of selection now comprises two chapters covering selection and the ef-fectiveness of selection. The final chapter has been completely rewritten; it now discusses buildingsuperior germ plasm, giving full attention to the progress made in recent years.April 1948 402 pages $4.50

JOHN WILEY & SONS, Inc., 440 Fourth Ave., New York 16, N. Y.

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hh lm illillilill 1111111 1111 11 1111111- 9

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T. STERRY HUNT was an AmericanChemist, mineralogist, and geologist.

In 1845 he became assistant to the elderSilliman at Yale College; later was chem-ist and mineralogist to the Canadian Geo-logical Survey, Professor of Chemistry atLaval and McGill Universities, and Pro-fessor of Geology at M. I. T.

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Page 6: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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Page 7: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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Page 9: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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Page 10: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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Page 11: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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Zoologist-Ecologist desires university or college teaching position.Candidate for Ph.D. in August, seeks place for fall semester, 1948.Major research interest invertebrate ecology, minors in plantecology, meteorology. Box 264A, SCIENCE.

Zoologist: M.A. Seeking opportunity for field research, preferablymiddle west. Excellent references. Box 272A, SCIENCE.

POSITIONS OPEN

Medical physiologist: M.D. or Ph.D., temporary or permanent ap-pointment to medical school staff. Rank and salary commensuratewith qualifications. Light teaching load. Excellent facilities forlaboratory and clinical research. Box 276A, SCIENCE.

20

Personnel PlacementPOSITIONS OPEN

Anatomists: Attractive positions open in a progressive state uni-versity school of dentistry, excellent salaries and opportunities foradvancement and research, rank and salary open. Young men withPh.D. degrees preferred, give full details. Can interview at theWisconsin meetings. Box 251A. SCIENCE.

Bibliographer: Trained in fundamentals of physical science, withsome training or experience in compiling and abstracting technicalmaterial. Work under direction of librarian in natural sciences,industrial technology, engineering, economics, and related subjects.Stanford Research Institute, Stanford, California.

Biologist, Zoologist, Bacteriologist. Young Ph.D. or M.A. forteaching in a good school in the southwest. Salaries $3000 to$3700 for nine months. Extra for summer school. Also interestedin experienced teacher to teach zoology in summer school startingJune 1. $450 for each 6-week session. Box 268A, SCIENCE.

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Young pharmacologist or physiologist: for original investigationwork on new synthetic organic compounds and antibiotics. Re-search laboratory. Excellent opportunity for advancement. Box270A, SCIENCE.

THE UNIVERSITY OF MANITOBAThe University of Manitoba invites applications for the followingpositions in the Department of Physics:1. One professorship (research), with limited teaching duties infield of specialization in senior undergraduate courses. Salaryrange $4100 to $4700.2. Several appointments as associate professor (salary range $3700to $4200), assistant professor (salary range $2700 to $3700) andlecturers (salary range up to $2750).Applications should be sent to the Dean of Arts and Science, Uni-versity of Manitoba, Winnipeg, Manitoba, and should include state-ment of the applicant's academic qualifications and his teaching andresearch experience, and three letters of reference of recent date.

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Three permanent positions in laboratories of General BiologicalSupply House: (1) Assistant to embryology technician; must havemajor in zoology and some microtechnique experience; work con-sists entirely of preparing embryological slides. (2) Botany tech-nician; must be thoroughly experienced in botanical microtechniquemethods. (3) Culture technician; open to young man or womanwithout experience, but with at least two years undergraduatecollege. These positions pay good starting salaries, offer excellentopportunities for advancement, and offer all benefits such as vaca-tions with pay, hospitalization insurance and retirement pension.In first letter state qualifications and salary expected. AddressGeneral Biological Supply House, Inc., 761 East 69th Place,Chicago, Illinois.

CHARGES FOR CLASSIFIED ADVERTISINGRegular setting 10 a word. Minimum charge $2.50 foreac insertion. A box number counts as 8 words of theadvertisement (el. 25 words plus box number equals 33words). Make checks payable to the AAAS. All inser-tions must be accompanied by correct remittance and sent10 days in advance of publication date to the AdvertisingDepartment, AAAS 1515 Massachusetts Avenue, N. W.,Washington 5, D. C.

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The Market Place The Market PlaceBOOKS SUPPLIES AND EQUIPMENT

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Page 14: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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Page 15: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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Page 16: INTRODUCTION TO COLOR FOUNDATIONS OF PSYCHOLOGY …€¦ · Popular Gemology is the only book with separate chapters covering (1) fluorescence and (2) quartz and other silica gems.

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