Introduction to App Store Optimization (ASO) and App Analytics
-
Upload
sebastien-hareng -
Category
Marketing
-
view
240 -
download
7
Transcript of Introduction to App Store Optimization (ASO) and App Analytics
Introduction to App Marketing for iOS Apps
and Watch Apps
ASO – App AnalyticsSeb Hareng
About Me
@SebHareng
`
What is App Marketing?
iPhone/iPad Users
Our AppsAppMarketing
Application Analytics
Sources: http://bit.ly/1vLTvjR and http://bit.ly/1HVT7pp
How People Find Apps?
Enter Keywords
Browse Results
Review App
Download App
App Title (255)
Keyword List (100)In App Purchase Name
Company Name
How is Apple Indexing Apps?
Fitness Buddy – 1700+ Exercise Workout Trainer and Workout Journal
Keywords Field:personal,goal,health,gym,training,motivation,log,calorie
Enter Keywords
Fitness Buddy
Hypothetical Example
Creating a Large Keyword List• Brainstorm on Paper• Use Apple Search
Suggestions on iPhone• Other search suggestions
(Google, Amazon, YouTube, …)
• Other App Keywords• Google Keyword Planner,
Google Trends • Synonyms (Thesaurus.com)
RecipesMexican Food
Mexican Food RecipesBurritoTacos
How To Evaluate Keywords?Ideal Keywords/Phrases have high traffic and low competition
ASO For Apple Watch Apps• Watch Apps are bundled with iOS
Apps• Watch App Categories?• Add Keywords “for”,”Apple”,”Watch”
o “To do list for Apple Watch”
• Special icon in App Store?
Enter Keywords
Browse Results
Review App
Download App
Heads Up
Design Resources
Photoshop
Sketch 3 Acorn
Screenshot Creation Tools
In App Analytics
App Performance
Flurry
App Audience
Event Tracking• Traking game level usage• Optimize IAP conversion or any CTA• Tracking main app usage vs Watch App
User Acquisition Tracking
• Downloads/Revenue by Country• Reviews in all countries• Historical Raking • Daily Ranks
Let’s Connect!
AppMarketingLab.com
@SebHareng