ASO Hacks: App Store Optimization Cheat Sheet

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Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com Get a copy of our eBook Mobile App Growth Hacks http://www.serenityappsolutions.com/mobile-app-growth-hacks/

Transcript of ASO Hacks: App Store Optimization Cheat Sheet

  • ASO Cheat Sheet

    ASO Hacks

    Friday, October 11, 13

  • App Store Optimization simply means that potential users are actually able to find your

    app through search (keywords, app name etc)

    AND

    That youve done everything possible to

    persuade the potential user to buy your app once theyve found it.

    (Icon, screenshots, description etc)

    Definition

    Friday, October 11, 13

  • Icon

    Name

    Screenshots

    Description

    Pricing

    Ratings

    Keywords

    App Store Optimization simply means that potential users are actually able to find your

    app through search (keywords, app name etc)

    AND

    That youve done everything possible to

    persuade the potential user to buy your app once theyve found it.

    (Icon, screenshots, description etc)

    ASO

    Friday, October 11, 13

  • App Store Algorithm

    App Name and Title Keywords Company Name Download Volume and Velocity Revenue Ratings

    Other Factors?EngagementUninstalls

    SizeSocial Mentions

    Friday, October 11, 13

  • Icon Advice from Apple

    Focus on a Unique Shape Carefully Select Colors Avoid Using a Photo Avoid a lot of Text Accurately Portray Materials Be Creative

    Beautiful and Instantly Recognizable

    Friday, October 11, 13

  • NameChoose a name that gives

    the user a clear idea of what your app does

    Dont use special characters

    Dont use a name or part of a name thats already on the

    app store

    Use sentence-case

    Be sure to test out how the app name appears when viewed on the different

    devices and when paired with your icon

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  • Name: Killer Combination

    Instagram

    Choose an App name that is not only clear, but clever and catchy

    WhatsApp

    AfterLight

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  • Description

    First 3-4 lines the most important part of your description

    Elevator PitchSocial ProofApp Benefits and FeaturesCall to ActionAbout Us

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  • Screenshots

    DoKeep screenshots beautiful and cleanHighlight the selling points of your app

    Include brandingUse text captions

    Showcase any awardsCreate emotion

    Show how your app worksUse a graphic designer if you arent one

    Make a good product

    DontUse redundant screenshotsShow alerts in a screenshot

    Present too many ideas at onceUse screenshots that dont convey any meaning

    Show ads in a screenshotMake the focal point too small

    Have negative space in your screenshotsBe afraid to try something new

    Friday, October 11, 13

  • PricingPricing Models

    Free

    Paid

    In App Purchases

    Lite or Freemium

    Most Lucrative

    Free with In-App-Purchases

    Subscription

    Continue to play with prices to find out what will bring

    you the most downloads/

    revenue

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  • Ratings Ratings and Reviews are extremely important to

    your apps success: Reviews are a prominent feature on the

    app placards Users are paying more and more

    attention to ratings and 95% read the reviews before buying an app

    Apple factors ratings into their search and ranking algorithm

    Friday, October 11, 13

  • The Keyword Optimization Process

    ...and that in simple terms, is how you increase your search ranking in the App

    Store

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  • Step 1: Research your target market AND successful competitors

    Step 2: Compile a comprehensive list of words that are relevant to your app

    Step 3: Find and add untapped keywords to your list

    Step 4: Rank your list from the most relevant keywords to the least relevant

    Step 5: Finalize Your Keywords

    Step 6: Format Keywords for Submission

    Step 7: Submit Your Keywords

    Step 8: Actively Monitor Your Keywords/Search Phrases and Update as Needed

    The Keyword Optimization Process

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  • Keyword FormulaLow Competition + High Search

    Volume + High User Value =

    App Downloads

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  • Be quick to update your app with new keywords if you find you arent ranking for the ones youve submitted. Remember, there is going to be a period of trial and error.

    Dont forget to track your search phrases. You might not rank for a keyword in the phrase, but rank well for the phrase itself

    As your app gains popularity and achieves ranking, start swapping out keywords to target higher traffic keywords.

    Its an ongoing process. The keywords that are converting today might not convert for you 3 months from now

    Continue to track and analyze your competitors Consider optimizing your keywords and updating your apps for

    the holidays (Christmas, Thanksgiving, Superbowl etc)

    Keywords: Going Forward

    Friday, October 11, 13

  • IconNameScreenshotsDescriptionPricingRatingsKeywords

    App Store Optimization simply means that potential users are actually able to find your

    app through search (keywords, app name etc)

    AND

    That youve done everything possible to

    persuade the potential user to buy your app once theyve found it.

    (Icon, screenshots, description etc)

    ASO

    Friday, October 11, 13

  • Friday, October 11, 13