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Graphic Design

is creative process- most involving a client and adesigner and usually to convey a specific message

( or messages) to a targeted audience.

can also refer to a number of artistic andprofessional disciplines that focus on visual

communication and presentation.

Composition is one of the most important features

of graphic design, especially when using pre-

existing materials or diverse elements.

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Forms of Graphic Design

Image-Based DesignDesigner will either use created or

photographed images to communicate themessages, which their clients want to convey. the

pictures will convey the entire message.

Type-Based Design

Using words in an attractive way to convey a

message instead of using pictures. A designeruses different type size, colors, borders, shadingsetc.

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Image and Type

the designers combine both text andimages to convey the message to theaudience.

Symbols, Logos and Logotypes

Just like the pictures, symbols and logosalso have the potential to quickly reach theaudience. It help to represent a particular

concept or company. Logos and Logotypesreveal that the product belongs to a particularcompany.

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Process of Creating Graphic Art

the theme behind graphic design is toconvey a message.

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Elementsof Graphic Design

Shapes

Lines

Color

Type

Art, illustration, & PhotographyTexture

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Essentials of Graphic Design

A computer

Software

Graphic Design Books

A sketchpad

Other Creative Professionals

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Principles of Graphic Design

Balance

Proximity

Alignment

Repetition / Consistency

ContrastWhite Space

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Graphic Design Process

is the art of putting together text or images avariety of creative techniques such as drawing,painting and/or computerized effects. Aside fromwebsite designing, applications of graphic design

process also include movies, television show, orcommercials.

Here are easy and efficient steps to achieve greatbenefits in doing the graphic design process:

1. Meeting

-begin your GDP job by setting up a meetingto discuss the scope and concepts of the project.

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2. Researching

Successful business have strong research

base. Before jumping right into graphic designprocess, save yourself time and energy byresearching about:

- the clients business and/or products,

- fresh ideas,- latest trends,

- innovations,

- suitable images and- competitors of the clients business or

products.

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3. Conceptualizing

- in graphic design process is an approach of

putting ideas and information you have gatheredand researched into graphical or illustrated forms.

4. Lay-outing & Designing- you can save so much time and energy by

starting with simple lay-outing or quick sketches

of logo concepts, line drawing showing whereelements will be placed on the page or even a

quick handmade version of a package design.

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5. Presentation and Revising

- Once you proposed work is done, be able to

make a formal presentation and defend why youcame up with such concepts and design.

6. Approval and Finalizing

- it is possible getting several rounds of

approval on designs. Once, the final design is

approved you can now proceed adding the finaltouches of your work and getting ready for final

submission.

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Types of Graphic Design

History

1. Graphic design was developed along side

written language. The early use of graphics in

cave art, hieroglyphs and early writing was thebeginning of graphic design. Advancements in

civilization like the invention of paper by the

Chinese, the printing press by Gutenberg and thedevelopment of the computer all affected the

development of the art of graphic design.

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Further Definition2. Graphic design differs from fine art in its

purpose and product although often the lines

are blurred between the two disciplines.There is communication of an idea in art;

however graphic design is more purposeful in

its use of the elements of design to

communicate a message. Both are capable of

being enjoyed for their aesthetic value alone.

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Products

3. Whatever is man-made has to be created.Whatever humans create has to be designed.

If in the product there is a visual

communication, then the graphic design

process has been employed. Printed materials

like newspapers, magazines, books,

advertisements, greeting cards, stationery,

business cards, packaging and a multitude of

other products are considered graphic design.

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New media

4. With the development of the computer andan assortment of graphic software, there are

relatively new areas of graphic design.

Employment5. Graphic design jobs are both technical and

creative and can fall anywhere in between. A

production artist gets files ready for print,

while a high end graphic designer does

corporate identity and logo design.