Introduction

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Introduction • Flipkart started as a price comparison online portal with an initial investment of 8,000 USD and later turned into an e- retailing giant which recently ticked the 1 billion USD in gross merchandise volume. • It started with a consignment model where goods were procured on demand and turned into inventory e-retailer supported by registered suppliers since it provided better control on the logistics chain.

description

Flipkart

Transcript of Introduction

Page 1: Introduction

Introduction

• Flipkart started as a price comparison online portal with an initial investment of 8,000 USD and later turned into an e-retailing giant which recently ticked the 1 billion USD in gross merchandise volume.

• It started with a consignment model where goods were procured on demand and turned into inventory e-retailer supported by registered suppliers since it provided better control on the logistics chain.

Page 2: Introduction

• Flipkart established warehouses in Delhi, Bangalore, Mumbai and Kolkata managing a fine balance between inventory and cost of delivering goods.Facing difficulties from the 3PLs in the form of higher delivery cost, late deliveries and faulty products delivered resulting in return and customer dissatisfaction, it has started its own logistics arm named e-Kart.

Page 3: Introduction

E-kart

• E-Kart provides a robust back-end support to Flipkart and ensures timely deliveries.

• To achieve the economies of scale, recently e-Kart started providing back-end support to other e-retailers.

• It has consolidated the market and added strengths by acquiring We Read, Mime360, Chakpak.com, Letsbuy.com and Myntra along the way.

• The company employs around 13,000 employees and plans to add 10,000 to 12,000 more in next one to three years after a recent acquisition of Myntra.


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