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Transcript of INTRODUCING THE ONE HOPE WINE CLUB - …viaonehope.s3.amazonaws.com/_VIA Key Documents/viaOH... ·...
WINE CLUBI N T R O D U C I N G T H E O N E HO P E
The ONEHOPE Wine Club is a quarterly,
curated wine shipment program that will
be available to your customers starting
October 1, 2017.
The ONEHOPE Wine Club will offer an
exclusive customer experience including
special pricing, educational and seasonal
content, plus additional goodies!
Wine Club Benefits for Customers
Lock in discount pricing
Enjoy reserve varietals in your
shipments with no upcharges
First to try new varietals
First purchase counts towards
10% local donation
No contracts involved –
members can pause or leave
when they choose
Additional customer
appreciation gifts, recipes, and
swag from ONEHOPE in your
shipment
Wine Club Benefits for CEOs
Earn same commissions as any
other sale
If you have two 12-bottle Wine
Club sign ups per month, then
you are qualified
Think of it as gravy on top,
residual sales coming in each
month
12-Bottle Club Retail SalesBased on 20% Commission
Based on 25% Commission
2 WC/mo.*Gets you qualified
$398 $80 $100
5 WC/mo.*Great residual income
$995 $200 $249
10 WC/mo.*Gets you to 25% commission
$1990 N/A $498
20 WC/mo. $3980 N/A $996
How Will Wine Club Work?
The Wine Club will be a product only available in your Party Catalog,
similar to how the Case for a Cause is only available in the Party Catalog.
To sign up a wine club member, you will place the order for your customer
through the party catalog in your back office, similar to the way you enter
all other orders.
The initial order for Wine Club will count toward your
event’s 10% local donation!
Quarterly Shipments
The Wine Club will ship once per quarter and each curated shipment will
contain different wines, supplemental materials, and goodies.
The date the customer’s Wine Club ships depends on the date the
customer signed up. For example, if the customer signed up on October
15, 2017 they will receive the Q4 shipment immediately. The next
shipment, for Q1, will ship on January 15, 2018 (3 months later).
What Are the Wine Club Options?
There will be two club options: a 6-Bottle Half Case
and a 12-Bottle Full Case option.
6 - B O T T L E
Mixed of red, white, and sparkling
wines from the Core and Reserve
Collections
1 2 - B O T T L E
Mixed of red, white, and sparkling
wines from the Core and Reserve
Collections
Pricing Information
6 - B O T T L E
$129+$20 flat-rate shipping
1 2 - B O T T L E
$199+$20 flat-rate shipping
Confirmed Wines for Q4 2017 Shipment
Half Case
Italian Prosecco
California Riesling
California Merlot
California Pinot Noir
Napa Valley Reserve Merlot
Estate Fumé Blanc
Full Case Best Value!
Italian Prosecco
California Riesling
California Merlot
California Pinot Noir
Napa Valley Reserve Merlot
Estate Fumé Blanc
x2
x2
x2
x2
x2
x2
Normal MSRP: $349.88
Case-for-a-Cause: $308
Wine Club: $199
Normal MSRP: $174.94
Case-for-a-Cause: $154
Wine Club: $129
Don’t be afraid to communicate
with your wine club members
– they’re your most loyal
customers
Consumable product so they
need refills. Check in on them
Don’t assume they don’t want
or need wine in between their
Wine Club shipments
Follow up on their favorite new
wines and offer refills
This is a great excuse to pick up
the phone and give them a call
How to Service Your Wine Club Members Every Quarter
Customers will need to call or email viaONEHOPE support to cancel their
Wine Club membership or to switch to a new Club option.
(866) 983-2266 | [email protected]
Our customer support team will just need the CUSTOMER’S ORDER
NUMBER, which they should receive via email after placing their initial
order.
Once our support team has the initial order number, they will be able to
access the customer’s account to cancel or switch the Club Option.
How Can Customers Cancel or Change Their Wine Club Membership?
Yes! Customers will receive an email notification a couple of days before
their shipment goes out. Please make sure that we have been given the
customer’s correct email address so we can help ensure that they receive
these notification emails.
Will Customers be Reminded Before Their Shipment Goes Out?
HOORAY WINE!
Go for the Perfect 10: Book, Join, Wine Club
Set your intention to walk out of every event with:
2 New Bookings
2 New Corporate Gifting Clients
2 New Wine Club Members
2 Potential New CEOs
2 Cases of Wine
Talk about Wine Club at every single tasting event. You can’t sell it if you
don’t promote it! During check out, ask every customer again if they want
to try Wine Club.