WINE BUSINESS EDUCATION Wine Business Institute Wine Busin
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Seminars | Certificates | Degrees WINE BUSINESS EDUCATION SPRING 2016 Wine Business Institute School of Business and Economics
Transcript of WINE BUSINESS EDUCATION Wine Business Institute Wine Busin
Seminars | Certificates | Degrees
WINE BUSINESS EDUCATION
SPRING 2016
Wine Business InstituteSchool of Business and EconomicsWine Business InstituteSchool of Business and Economics
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Anisya Thomas Fritz, Ph.D. is a proprietor of Lynmar Estate, a family-owned producer of ultra-premium Pinot Noir and Chardonnay, where she serves as the Director of Marketing and Consumer Sales. The author of numerous articles on competitive strategy, international entrepreneurship, and humanitarian relief, Dr. Fritz has been published in leading journals such as the Harvard Business Review, Strategic Management Journal, and the Journal of International Business Studies.
Anisya will be teaching the Wine Entrepreneurship Certificate—Spring 2016. See page 4 for more information.
OUR INSTRUCTORS ARE INDUSTRY PROS
ABOUT US
The Wine Business Institute (WBI) is an education and research institute of the School of Business and Economics at Sonoma State University (SSU). SSU is the first institution of higher learning in the U.S. to offer an undergraduate degree and advanced degrees focused on the business of wine, and the first school of business in the world to offer an executive-level wine degree. With its unique location, outstanding faculty, and deep relationships in the world of wine, SSU and WBI attract current and future professionals from California and around the world. They come to experience first-hand the expertise and wealth of connections among students, alumni, and industry leaders.
If you have questions about any of our programs or how they work, contact us at (707) 664-3235 or [email protected].
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I chose the MBA at SSU to accelerate my career. It developed my big picture view —from finance and strategy to people development—and gave me the language to converse at the highest level. One of the best outcomes was evaluating my leadership style and learning how to enhance those traits to truly succeed working with high performing teams.
OUR ALUMNI
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We’re starting a wine business from the ground up, so I wanted to sharpen my overall knowledge with an MBA, while specifically studying the wine business. I now have so many different lenses with which to look at our business every day. Evening classes freed me to work hard alongside my family by day, experience amazing faculty who were ready to share their expertise, and study with some bright peers with whom I’ll be in touch for the rest of my career.
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G EO R G E H A M E L I I I (Wine MBA ’14) Managing Director, Hamel Family Wines
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S H A N N O N D O N N E L L (Executive Wine MBA ’14)Grower Relations & Vineyard Operations Manager, Sonoma-Cutrer Vineyards
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WE OFFER SIX INDUSTRY-DRIVEN CERTIFICATE OPTIONS:
�WINE ENTREPRENEURSHIP CERTIFICATEThe focus of wine entrepreneurship is to provide principals of small wine businesses (or those who aspire to enter the industry) with the space and the time to reflect on their vision. It will aid them in developing a business path for a profitable new product, new business, or career in the wine industry.
Thursdays, March 3 - April 28, 2016, Sonoma State Campus
�DIRECT TO CONSUMER CERTIFICATE�WINE INDUSTRY FINANCE & ACCOUNTING CERTIFICATECombine a set of required core seminars with the necessary number of electives to earn these two certificates. Taken as a whole, you’ll develop the knowledge and skills to lead in any respective area of the industry with the credentials to prove it. Each can be completed in one semester or at your own pace. For students completing multiple certificates, some electives may be transferred for credit to the second earned certificate.
Register now for core and elective seminars starting February 26, 2016
�BUILDING A COMPETITIVE WINE BRAND CERTIFICATEThis certificate course offers a theoretical foundation with practical insights to assist managers in their strategic brand development and management. Students will learn the importance and value of a strongly differentiated wine and will come away with knowledge and skills that can be applied to leverage their brand for increased customer loyalty, competitive advantage and profitability.
May 11 - 14, 2016, Sonoma State Campus
�QUICKBOOKS® CERTIFICATE (online)Learn how to use QuickBooks® efficiently and effectively to produce meaningful and accurate reports for your wine business. Through this 8-week program you will learn the many features available in order to put a system of procedures in place, and create a customized QuickBooks® program tailored to your specific wine business needs.
May 11 - July 20, 2016, Online (there will be a 2-week break from June 8 - 21)
EARN A CERTIFICATE
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�WINE BUSINESS MANAGEMENT CERTIFICATE (online)In an ever-changing market, having an advanced understanding of the business of wine is essential. Inspired by Sonoma State University's Wine Business MBA, this certificate allows participants to strengthen their knowledge of wine business fundamentals, marketing, operations, and finance in an online format accessible from every corner of the world.
Apply Here → www.sonoma.edu/winebiz
FOUNDATION LEVEL
INTRODUCTION TO WINE BUSINESS Jan 13 - Feb 10 | BUS 840W #3941 | $710 | Reg by 12/30: $590May 4 - Jun 1 | BUS 840W #4195 | $710 | Reg by 4/20: $590
INTERMEDIATE LEVEL
A SURVEY OF KEY DRIVERS IN A WINE BUSINESSFeb 24 - Apr 20 | BUS 841W #3945 | $960Jun 15 - Aug 10 | BUS 841W #4194 | $960 | Registration opens Spring 2016
ADVANCED LEVEL - Students choose two coursesWINE ECOMMERCEJan 20 - Mar 16 | BUS 843W #3946 | $960
WINE PRODUCTION & OPERATIONS FROM A BUSINESS PERSPECTIVEMay 4 - Jun 29 | BUS 844W #3947 | $960 | Registration opens Spring 2016
STRATEGIC WINE MARKETINGOffered August 2016
*Final certification exam fee ($360) waived with consecutive enrollment
WINE MBA STUDENTS AT SONOMA STATE CELLARS 2014 RELEASE
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DIRECT TO CONSUMER CERTIFICATE
DIRECT TO CONSUMER (DTC) MARKETINGExplore DTC sales channels and other direct digital marketing options while increasing brand awareness. Ron Scharman | 3/4 8:30am-12:30pm | BUS 810W #3902 | $180 | Reg by 2/26: $150 Class held at Napa Valley Vintners in St. Helena
HANDS-ON INTRO TO ECOMMERCE FOR SMALL AND BOUTIQUE WINERIESTake your Direct-to-Consumer function to a higher level by tapping into the growing wine eCommerce channel.Pamela Snyder | 3/4 1:30pm-5:30pm | BUS 814W #3903 | $180 | Reg by 2/26: $150 Class held at Napa Valley Vintners in St. Helena
SELLING THROUGH THE TASTING ROOMTurn first-time buyers into loyal and lifelong customers and brand ambassadors for your wines.Elizabeth Slater | 3/11 8:30am-12:30pm | BUS 812W #3904 | $180 | Reg by 3/4: $150
HOW TO BUILD A PROFITABLE WINE CLUBExplore strategies and tactics to connect current and potential customers to your wine club(s).Elizabeth Slater | 3/18 8:30am-12:30pm | BUS 812W #3908 | $180 | Reg by 3/11: $150
HOW TO CREATE AND EXECUTE SUCCESSFUL WINERY EVENTSLearn the keys to creating unforgettable events for your winery.Pilar Mustafa | 3/18 1:30pm-5:30pm | BUS 813W #3910 | $180 | Reg by 3/11: $150
CORE SEMINARS
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WINE INDUSTRY FINANCE & ACCOUNTING CERTIFICATE
FINANCIAL ACCOUNTING FOR THE WINE INDUSTRYProfit & Loss Statements · Balance Sheets · Tasting Room Accounting · Winery Assets & Depreciation · Cost Segregation · Sales Discounts & PromotionsCorinne Meddaugh, mba | 4/29 8:30am-12:30pm | BUS 820W #3935 | $180 | Reg by 4/22: $150
MANAGERIAL ACCOUNTING FOR THE WINE INDUSTRYExamine best practices in winery business management, reporting, and benchmarking.Corinne Meddaugh, mba | 4/29 1:30pm-5:30pm | BUS 822W #3937 | $180 | Reg by 4/22: $150
CALCULATING THE TRUE COST OF YOUR WINEExplore capitalized costs, overhead cost allocation, cost pools, and standard costing for wine business.Jeanette Tan | 5/6 8:30am-12:30pm | BUS 821W #3942 | $180 | Reg by 4/29: $150
BUDGETS, FORECASTING AND BEST PRACTICES FOR THE WINE INDUSTRYCost of Goods Sold · Capital Expenditures · Cash Flow Forecasting · Budget Principles and Strategies Paul Hoffman | 5/6 1:30pm-5:30pm | BUS 823W #3944 | $180 | Reg by 4/29: $150
EARN CEUs AND CPA CPE CREDITS Unless otherwise noted, all seminars provide four (4) CEUs. The finance and accounting seminars count towards your CPA CPEs.
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ADVANCED WINE MARKETINGDevelop cost effective solutions to wine marketing using specific objectives and strategies from a hands-on approach to messaging, marketing activities, and sales. Paul Wagner | 2/26 8:30am-12:30pm | BUS 837W #3932 | $180 | Reg by 2/19: $150
VINEYARD BUSINESS MANAGEMENTThis course guides students on how to market wine grapes and to how to develop and nurture grower relations. Aaron DeBeers | 2/26 1:30pm-5:30pm | BUS 845W #4121 | $180 | Reg by 2/19: $150
TASTING ROOM MANAGEMENTOptimize Tasting Room Sales · Wine Education · Inventory Control · Facilities Management Jil Child | 3/11 1:30pm-5:30pm | BUS 815W #3905 | $180 | Reg by 3/4: $150
SOCIAL MEDIA & WINE MARKETINGDraft a strategy relevant to your business and understand the keys to wine marketing via social media. Andrew Healy | 4/1 8:30am-12:30pm | BUS 833W #3911 | $180 | Reg by 3/25: $150
VISUAL MEDIA MARKETINGThis class looks at the use of images on Facebook and Twitter. Will dive deep into planning, sourcing, and creating your visual media content. Andrew Healy | 4/1 1:30pm-5:30pm | BUS 839W #3933 | $180 | Reg by 3/25: $150
STATE COMPLIANCE FOR DIRECT SHIPPINGUnderstand the processes to comply with the complex state regulations for direct shipping of wine. Steve Gross | 4/8 8:30am-12:30pm | BUS 834W #3914 | $180 | Reg by 4/1: $150
ELECTIVE SEMINARS
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THREE TIER LICENSING AND YOUR WINERYLearn about three-tier system requirements in each state, terminology and regulations so that you can be properly licensed to sell. David Sandri | 4/8 1:30pm-5:30pm | BUS 827W #4122 | $180 | Reg by 4/1: $150
FINANCIAL PLANNING & STRATEGY FOR WINE BUSINESSESIdentify crucial metrics and key performance indicators, the importance of gross profits and forecasting cash flow.Jeanette Tan | 4/22 8:30am-12:30pm | BUS 826W #3923 | $180 | Reg by 4/15: $150
USING QUICKBOOKS® IN THE WINE INDUSTRYA review of QuickBooks® tools, reports and POS integration as it specifically relates to wine.Jeanette Tan | 4/22 1:30pm-5:30pm | BUS 824W #3934 | $180 | Reg by 4/15: $150
Dr. Damien Wilson is the inaugural Hamel Family Chair of Wine Business Education with SSU's Wine Business Institute. Originally from Australia, Wilson's career blends both professional and academic experiences. In wine business, he has worked in the production, distribution, sales and service sectors. Wilson holds four degrees in wine business, culminating in a Ph.D. from the University of South Australia. Wilson, who has been serving as Director of the Masters of Science in Wine Business programs Dijon's Burgundy School of Business since 2008, joined the Sonoma State faculty in August. His primary foci will be working with the leadership and faculty to educate graduates who are both prepared for and able to enact change in business practices, and bringing the global wine sector together to learn from each other.
D R . DA M I E N W I L S O NHamel Family Faculty Chair
Wine Business Education SSU Wine Business Institute
GROW YOUR WINE CAREER. STAKE YOUR PLACE IN THE FUTURE OF WINE BUSINESS.
THE NEXT EXECUTIVE WINE MBA LAUNCHES IN MARCH 2016.
Delivered at the Napa Valley College in St. Helena, it offers professionals from all sectors of the industry a focused dive into leading a wine business and shaping the future of the industry. We also have an evening MBA option. Applications are now being accepted. Email [email protected] to see which is right for you.
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Register early to save $30 on half-day seminars.
+ REGISTER ONLINE OR BY PHONERegister online at: www.sonoma.edu/winebiz Register by phone at: (707) 664-2394, available Monday-Friday, from 8:00am-4:30pm
+ EARN CEUs AND CPA CPE CREDITSUnless otherwise noted, all seminars provide four (4) CEUs. The finance and accounting seminars count towards your CPA CPEs.
VISIT US!
December 3 North Coast Wine Industry Expo (WIN) – Santa Rosa, CA*Damien Wilson Keynote Speaker
January 13-14 Direct to Consumer Wine Symposium – Concord, CA
January 27-28 Unified Wine & Grape Symposium – Sacramento, CA
February 9-11 Washington Association of Winegrape Growers (WAWGG) Annual Meeting Convention & Trade Show – Kennewick, WA
February 16-18 U.S. Beverage Expo (WIN) – Washington, DC*Damien Wilson Keynote Speaker
February 23-24 Oregon Wine Symposium – Portland, OR
March 2 Innovation + Quality (IQ) – Charles Krug Winery, Napa, CA
March 13-15 ProWein Germany – Düsseldorf, Germany
March 15-16 WiVi Central Coast Wine Industry Conference & Tradeshow – Paso Robles, CA
April 4-6 Women of the Vine Global Symposium – Napa, CA
May 24-26 VinExpo Asia-Pacific – Hong Kong, China
RESERVE YOUR SPOT NOW
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