Introducing the Anyscreen Agency to Tec de Monterrey
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Welcome to the Anyscreen Agency
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Transcript of Introducing the Anyscreen Agency to Tec de Monterrey
Welcome to the Anyscreen Agency
OUR STAFF
Brooke Shepard, Founder with Seattle “Office”
My Break: The Video iPod
(before the Video iPod)
Enter the Smartphone
Getting Truly Mobile
Trying to reinvigorate the PC
“For a few minutes, it was just one leadfoot talking to another about a fast car, how to drive it to the limit and win the race. But these were two extraordinary car nuts. One was Bill Gates, the richest man in the world; the other was Jeannine Johnson, a petite 15-year-old from Puyallup whose hobby is racing a dragster.” – The Seattle Times
And Blackberry Too
Realizing storytelling must be Multi-Dimensional
Realizing storytelling must be Multi-Dimensional
AND THAT THERE ARE NO LIMITS TO THE OPPORTUNITIES AND MEANS TO GET YOUR STORY ACROSS
WHO ELSE MAKES UP OUR AGENCY?
Our Services
We are expected to be experts in our chosen field, the activity of storytelling via anyscreen. That will take a grasp of what’s been done (history and examples), understanding what will work (tech capabilities and audience behaviors) and creating ideas that will resonate (planning and presentations).
Our Clients
What We Will Accomplish
Our Goals
Agency members will know how to build effective, engaging campaigns – and how to evaluate which technology will engage their audiences best.
Whether you want to rally people for a cause, or introduce a new service, getting your message to the intended audience can be difficult. We’ll develop the skills to build effective models to reach a variety of people – through the most effective screen, or even across them.
What We Will Accomplish
• Learning insights into audience behavior, and what technology different people use and how
• Understanding the opportunities and limits of different platforms – PC– Mobile– Smart TV
• Practice developing plans and execution models• Insights into measurement and evaluating results• How to effectively communicate analysis and strategy.
What Kind of Agency Are We?
STORIES AREN’T FOUND. THEY ARE CREATED.
"FOR SALE: BABY SHOES, NEVER WORN."
STORIES THAT DRAW YOU IN
WHAT KIND OF AGENCY ARE WE?What Kind of Agency Are We?
FIRST EXERCISE: PERSONAL CREATIVE BRIEFS
APPENDIX
And Uniquely Using Technology
More examples
• http://prezi.com/6xedhkxkam6r/washington-non-profit-conference/
