Introducing Horn Group Interactive Design

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Introducing Horn Group ID 09.21.10

description

Horn Group announced on 09.21.10 the expansion of its Interactive Design practice -- including new services, sector focus and talent to complement PR. Digital marketing expert David Fausel is joining to lead interactive business development, strategy and operations.

Transcript of Introducing Horn Group Interactive Design

Page 1: Introducing Horn Group Interactive Design

Introducing Horn Group ID09.21.10

Page 2: Introducing Horn Group Interactive Design

Horn Group

• Digital communications firm founded in 1991

• Specialized in PR and Interactive Design• First to integrate visual communications

and original content with PR• Interactive Design launched in 2003• 100+ projects in ID portfolio• HGID = 20% of agency revenue

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What’s New?

• New Services• New Markets• New Leadership

The DetailsVideoBlog PostPress Release

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Services and Markets

• Big demand for mobile apps, video & motion– Two eminent launches for iPhone– Video = in-house studios, voice-over, on-location– Motion, infographics, data visualizations– Trademark services: custom web design, identity, design

for print, presentations, advertising

• Breaking out of tech– ID for any company that wants differentiated branding,

visuals or custom web apps– New clients in healthcare, consumer and publishing

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New Leadership

• David Fausel, VP of Interactive Business– Responsible for business development, ops and strategy– 15 years in digital marketing for top brands and NY

agencies– Automotive, financial services, leisure & luxury,

technology– Last 6 years at kirshenbaum bond– Panasonic, Diageo, Mohegan Sun, Time Warner– Starts 10.04.10

• Michael Mancusco, VP of Creative Strategy– Responsible design innovation and creative client

strategy– Five year Horn Group veteran

• Reporting to Sabrina Horn

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The Team

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Creative and Technical Designfor Print, Web, Mobile and Social