FOOD & BEVERAGE INNOVATION FORUM 2014 16TH MAY 2014

A whimsical vending that delivers magical micro transaction experiences

LEAD AGENCY. REDEFINING MEDIA

REINVENTING FOR CONVERGENCE

FULL SERVICE DIGITAL, 1-TO-1 BRAND AND RESPONSE MARKETING

CHINA’S LARGEST CCTV BUYING/BROKER JV PARTNER

SEARCH & PERFOMANCE MARKETING

DATA ANALYTICS AND MIX MODELING

GLOBAL OUT-OF-HOME AND EVENT SPECIALISTS SINGLE P&L AT AEGIS LEVEL

Introducing Magic Box 1.0

The first whimsical vending in the world that integrates social communities and

mCommerce purchases; allowing fulfillment to take place across cities, thus creating magical micro transaction experiences.

Simul-Play Screens

Special Screen Technology

Magic Box User Flow Social Binding

User is prompted at Magic Box to bind social account via own’s mobile phone by

scanning the QR Code on big screen. Once bonded, user will have own’s profile page and link to the Magic Box’s eco system where one can

access anytime via the social platform.

Product

Shopping / Gifting

User can control content on screen by using own’s mobile phone as the remote control. Now one can look through all the available products. One

can choose to buy for himself or to gift someone by @ing

the friend via social.

Magic Message

User can also choose to customize a Magic Message for gifting and the recipient can choose to view it over

the mobile phone or air it on big screen of Magic Box. Various kinds of Magic

Messages can be purchased as part of the whole

experience.

Payment

Upon completion of above procedure, user will make

mPayment with his preferred payment mode.

Retrieval & After Play

One will receive product for self-purchase; for gifting; recipient will be

notified via social platform to go to the nearest Magic Box to retrieve the

gift. Magic Points can be received with accumulated engagements with Magic Box Eco System like buy, share,

check-in, leave-message, etc.

MAGIC BOX DEMO

Magic Box 1.0 USP

1. Fully mCommerce driven

2. A true socially enabled vending experience

3. Cross-city vending transactions

4. Multiple Customers Simul-Play

5. Multi Screens Vending

6. Dual-Screen Simul-Play

7. Surprise Screen Factor

8. Personal Ads

9. Open Source (Selective)

Magic Box Brand Story Every Magic Box is very much ‘alive’ and has its own social network and characteristics. It has the ability to interact with each customer as well as to other Magic Boxes in other parts of the world.

Magic Box aims to deliver little surprises to people and reinvent the way of how customers see vending, making micro transactions more fun and meaningful.

Being situated at high traffic areas where our customers tend to frequent regularly; Magic Box will try in its own ways to draw their attention and engage with them. Just like any of us, Magic Boxes will also have their Monday blues and cranky days but they are ever so willing to lend a ear whenever a customer needs it.

让朋友再次成为我的至（挚）友

真挚﹑亲密的朋友

Magic Box Characteristics Magic Box is very much a Gemini from the Stellar planet where technology is so advanced it is beyond human comprehension. Every Magic Box is whimsical, fun-loving, a prankster at heart and everyday is spent like Christmas. It has the age of 7, which is equivalent to 21 1/3 human years. And its favorite movie till now is ‘Despicable Me’!

Target Customers

1. Commuters

2. Students

3. Shoppers

4. White Collars

5. Socially Savvy Netizens

Magic Box Editions

1. China Editions 1. WeChat 微信

2. Sina Weibo 新浪微博

3. Alipay 支付宝

4. Masterpass (MasterCard)

2. Out of China Editions 1. Twitter

2. Facebook

3. Instagram

4. Foursquare

5. Masterpass (MasterCard)

6. Paypal

7. Paywave (VISA)

8. Square

9. EZLink (SG)

Magic Box Design Series

DESIGN 158 APPLE STORE

glass

delivery pipes

glass screen

vending machine

The front sight：

The bottom：

Every goods shelf has its own delivery pipe, which go into its own delivery part on the bottom （the bottom ：①~⑤）.

DESIGN 032 SLIDE

DESIGN 067 SCREENS ROOM

DESIGN 111 TABLET

Examples of Magic Box User Interface

Imagery on the big screens of Magic Box. Content is synced with the content on the user’s mobile phone whom is using the phone as a remote control to engage with the big screen.

Imagery on the user’s mobile phone after binding with Magic Box.

Magic Box Business Intelligence (MBBI)

A web-based back-end tracks all available information covering: • Consumer Insights • Sales Analysis & Insights • Distribution Analysis & Insights Levels of User Access: • Master User – Administrators • Root User – Senior operatives of Magic Box • Client User – External clients

Mac/ PC

iOS/ Andriod

Values to Brand 1. New Media Touch Points

– Valuable OOH locations

– Screens media (Competitive CPM against OTV)

2. Sales Extensions – Branded Experiential Pop-Up Stores

– Distribution channels enhancement

3. New Product Trials – Fast and personable responses

– Video recording of every customer’s experience

4. Events Activation

5. Integration of Brand’s Assets – Apps / Plugins

– Mini Games

6. Fans Recruitment – Social account

– Brand’s own community

7. Database – Customizable user friendly reporting from MBBI

– Web-based access

8. Social Buzz – Add on to their Social Management

9. Award Winning Campaign

Values to Consumers

1. New Gifting Method

2. Personal Ads – Rich media static message

– Rich media video message

3. New Befriending Avenue

4. Kill-Time Companion

5. Landmarks – National Pride (For Chinese)

FOREWORDS

SXSW, the world-class annual music, film and interactive conference and festive held in Austin, Texas, attracts tens of thousands of the best minds/brands/products in the industries every year. This year, the Magic Box, a brand new WeChat-integrated vending machine was selected to launch at SXSW Interactive (SXSWi). This innovation received tremendous interests from media globally and senior markets from the major brands of the world. This marks THE BEGINNING OF THE REVOLUTION OF VENDING.

1st Magic Box from SXSW to the World A vending machine that combines social communities and vending transactions together, with mCommerce as the sole payment mode. Magic Box 1.0 is fully integrated with WeChat and released to the world. It was well-received by media and brands globally at SXSW as well as many digital influencers who downloaded WeChat to experience the Magic Box.

Magic Box 1.0 Launch @ SXSW 2014

Global Media Coverage

The Magic Box team introducing the Magic Box to journalists from media including Daily Planet, Handelsblatt, Contagious, The Street and KPCC.

Global Media Coverage

Global Media Coverage

WECHAT & MAGIC BOX ON TWITTER (#SXSW) “Loving it” // “Beautiful innovations” // “WeChat overtake Facebook?”

Heads of Brands Engaged

Senior marketers from major brands globally intrigued by the power of Magic Box in sensationalizing their marketing communications.

1. L’Oreal Global team Rachel Weis, VP, Digital Innovation, Content and New Ventures

2.Bosch Global team Davie Sweis, VP, Web Business

3.Amway Christopher Jasinski, Lead Marketing Technologist

4.Aon Steve Goldhaber, Global Director of Interative Marketing of Aon

5.Mondelez Global Team

6.Pitney Bowes Wayne Kurtzman, Manager, Social Media Marketing Monitoring, Analytics and Research. His Magic Box http://ow.ly/i/4QQN9

7.Monster Noel Lee, Founder & CEO

Heads of Brands Engaged

It was clear your magic box was making a real impact at Trending Vending - everyone who came ended up tasting culture and experiencing the future!

- Luke Robert Mason, Mondelez International

(WeChat is) the future of one to one text-based communication platform and Magic Box is one of that future.

- Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International

That was a great experience, thanks for inviting us!

- Warren Cai, Associate Country Manager at Indeed.com

This was amazing! #SXSW 3D printed Oreos and WeChat vending machines signal Mondelez's digital future.

- Erica McClenny, SVP of Product Management, Expion

… the power of WeChat. Puts the defensive Facebook WhatsApp deal in context. -Cory Rothschild, ex-PepsiCo, HBS MBA

WeChat...will be an absolute game changer w/ US audiences. Looking forward to the Magic Box’s launch.

-Peter Heffring, CEO of Expion

Testimonials from Participants

Magic Box Carat Agents

Stella Jamie Lui Digital GM (Strategy & Innovation)

Stellajamie.Lui@carat.com

Scan to visit Magic Box mobile site for more information.

Follow Magic Box WeChat ID: MagicBox2014

And the Magic Begins…

MAGIC BOX BRAND TVC Every gift will go through a

whimsical journey

in a Magic Box