COMMUNICATION

INTRODUCTION TO COMMUNICATION THEORY AND PRACTICEA. Data indicating the importance of communication:

1. Politics: politicians and voters.

2. Economy:

Relationships among employees.

Advertising campaigns.

Smiling schools.

3. The military:

Soldiers should always follow orders.

The digital battlefield. The psychological warfare.

4. Religion:

Attending the church periodically.

The church and the use of communication science and technology.

5. Science:

Communication and the evolution of scientific knowledge.

Communication science provides the other domains with the necessary know-how.

The study of communication, the shaping of the human species and the development of the individual:

E.g.: the feral child; solitary confinement; computer addicts; the road rage incidents; the laughter schools.B. Definition of communication: a process involving a SENDER, a MESSAGE, and a RECEIVER; the Sender encodes the Message; the Receiver decodes the Message, stores it and later retrieves it. The process involves:

time and space;

biological, psychological, social, metaphysical and cosmic aspects;

use of semiotic units such as signs, symbols and signals.

C. Classification of communicational situations according to various criteria:

1. Who communicates: human communication, animal c., plant c., and extra- terrestrial c.

2. Who communicates with whom: humans with animals, humans with plants, etc.

3. Means used: natural means (e.g.: voice), artificial means (e.g.: telephone, Internet); verbal and nonverbal means (e.g.: gesture).

4. Reception of messages (classification determined by the senses used): auditory communication, visual c., olfactory c., taste c., tactile c., extrasensory c.

D. Hot issues:

1. Manipulation; media and photo manipulation; brainwashing; advertising; propaganda; charisma.2. Obtaining information without the persons consent: interception of private communications; torture.3. Communication issues in the Health Care System: poor communication or lack of communication.PAGE 2