Intro to SM - Governor's Conference 2011
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INTRODUCTION TO SOCIAL MEDIA Governor's Conference on Service & Volunteerism October 12, 2011 Presented by: Andrew Hoffman Tuesday, October 11, 2011
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This is the introduction to social media presentation given at the 2011 Indiana Governor's Conference on Volunteerism and Service. It was a workshop I led for various nonprofits throughout the State of Indiana looking to engage in SM.
Transcript of Intro to SM - Governor's Conference 2011
INTRODUCTION TO SOCIAL MEDIA
Governor's Conference on Service & VolunteerismOctober 12, 2011
Presented by: Andrew Hoffman
Tuesday, October 11, 2011
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
Tuesday, October 11, 2011
www.NLFW.orgTuesday, October 11, 2011
st. louis
Tuesday, October 11, 2011
WHO ARE YOU &WHY THIS SESSION ?
Tuesday, October 11, 2011
START WITH THE
BASICS
A B CTuesday, October 11, 2011
COMMUNICATION
Communication is a process of transferring information from one entity to another.
"the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs"
Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium.
Defined by Wikipedia
Tuesday, October 11, 2011
STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
Tuesday, October 11, 2011
RELATIONSHIPS MATTER
Tuesday, October 11, 2011
SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta Kagan
Tuesday, October 11, 2011
JUST A SET OF COMMUNICATION TOOLS
Tuesday, October 11, 2011
SOCIAL MEDIA EXPLAINED
We define social network sites as web-based services that allow individuals to
(1) construct a public or semi-public profile within a bounded system,
(2) articulate a list of other users with whom they share a connection, and
(3) view and traverse their list of connections and those made by others within the system.
The nature and nomenclature of these connections may vary from site to site.
Social Network Sites: Definition, History, and Scholarship
Tuesday, October 11, 2011
WEB 1.0
WEB 2.0
SOCIAL NETWORKS
Tuesday, October 11, 2011
WHAT MAKES SOCIAL MEDIA SITES UNIQUE?
...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks.
Social Network Sites: Definition, History, and Scholarship
Tuesday, October 11, 2011
IT STARTS WITH A SOLID FOUNDATION
Tuesday, October 11, 2011
NOTHING YOU DO ON ANY OF THE
FOLLOWING MATTER WITHOUT IT
Tuesday, October 11, 2011
Tuesday, October 11, 2011
Tuesday, October 11, 2011
YouTube
Tuesday, October 11, 2011
BLOGGING
Tuesday, October 11, 2011
MICRO SITES - CAMPAIGNS
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FOUNDATION IS KEY
Tuesday, October 11, 2011
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
Tuesday, October 11, 2011
START
Tuesday, October 11, 2011
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also,
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
WHY BLOG?
Tuesday, October 11, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
GREAT PRACTICE - Get in the rhythm of actually sharing
WHY BLOG?
Tuesday, October 11, 2011
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
BLOG LIST
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THESE DON’T MATTER WITHOUT A PURPOSE & STRATEGY
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LETS GET PRACTICAL
Questions & Group Think
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SUGGESTED READS
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SUGGESTED WEBSITES
Tuesday, October 11, 2011
Andrew-Hoffman.com
NeighborLink Fort Wayne
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!
Tuesday, October 11, 2011
