Intro To Google Website Optimizer Sam Michelson Affilicon Israel June 2009

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Transcript of Intro To Google Website Optimizer Sam Michelson Affilicon Israel June 2009

  • Intro to Google Website OptimizerSam MichelsonJune 1, 2009

  • What Google Website Optimizer Can do for YouMakes testing changes to websites very easyA/B Test of redesignOne or more changes to conversion formsFollow-up Testing to tweak results

  • What you need to get startedAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementPatience

  • What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionA thank you for your purchase pageA page on a third-party siteClicking a linkStaying on site for x minutesControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementPatience

  • What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeAbility to edit template filesAbility to place code on the conversion pageSomeone to add the codeIdeas for conversion improvementPatience

  • What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeAnyone who tinkers with HTML should be able to do thisIdeas for conversion improvementPatience

  • What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementButtonsColorsCall to ActionFontsPatience

  • What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementPatienceTests require tens of conversions usually thousands of visitorsEasy to make decisions too early in the test

  • Lets Create a new Experiment

  • Creating a new Experiment

  • Multivariate vs. A/B Experiment

  • Preparing yourself for the Experiment

  • Three things we need, to implement the experimentChoose the page you would like to testChoose your page sectionsIdentify your conversion / success / goal page

  • Name of Experiment, Test Page, Conversion Page

  • Identifying the Test Pagehttp://www.condominiumcentral.net/testpage.htm

  • Testing several factors (in this case two)

  • The Code Place these snippets on the Test Page

  • The Code Place these snippets on the Conversion Page

  • The Results in progress

  • The Results - in progress

  • The Results in progress

  • Sam Michelsonhttp://twitter.com/sammichelson http://www.FiveBlocks.com Thank You!