Intro to Google Website OptimizerSam MichelsonJune 1, 2009

What Google Website Optimizer Can do for YouMakes testing changes to websites very easyA/B Test of redesignOne or more changes to conversion formsFollow-up Testing to tweak results

What you need to get startedAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementPatience

What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionA thank you for your purchase pageA page on a third-party siteClicking a linkStaying on site for x minutesControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementPatience

What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeAbility to edit template filesAbility to place code on the conversion pageSomeone to add the codeIdeas for conversion improvementPatience

What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeAnyone who tinkers with HTML should be able to do thisIdeas for conversion improvementPatience

What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementButtonsColorsCall to ActionFontsPatience

What you need to get started - detailsAn account with GoogleTRAFFIC + A website with potential conversionControl of the website so you can add codeSomeone to add the codeIdeas for conversion improvementPatienceTests require tens of conversions usually thousands of visitorsEasy to make decisions too early in the test

Lets Create a new Experiment

Creating a new Experiment

Multivariate vs. A/B Experiment

Preparing yourself for the Experiment

Three things we need, to implement the experimentChoose the page you would like to testChoose your page sectionsIdentify your conversion / success / goal page

Name of Experiment, Test Page, Conversion Page

Identifying the Test Pagehttp://www.condominiumcentral.net/testpage.htm

Testing several factors (in this case two)

The Code Place these snippets on the Test Page

The Code Place these snippets on the Conversion Page

The Results in progress

The Results - in progress

The Results in progress

Sam Michelsonhttp://twitter.com/sammichelson http://www.FiveBlocks.com Thank You!